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© 2016 Fiserv, Inc. or its affiliates. 1
Annual Billing
Household Survey
Insights on Consumer Billing
and Payment Speed, Security
and Satisfaction
th
© 2016 Fiserv, Inc. or its affiliates. 2
How
What
Where
do consumers receive and
pay their bills?
technologies, attitudes impact
consumer billing & payment behavior?
can billers improve customer
satisfaction and profitability?
Since 2008, Fiserv has sponsored the industry’s
most comprehensive survey to find out.
© 2016 Fiserv, Inc. or its affiliates. 3
“Consumers expect everything at the speed of
life including receiving and paying bills. They
want it to be easy and now more than ever
before they want it safe and secure. Knowing
what customers want and where enables
Billers to optimize the increasingly strategic
billing and payment recurring touchpoint”
– Eric Leiserson,
Director of Research, Fiserv
© 2016 Fiserv, Inc. or its affiliates. 4
In the past year
120 million
U.S. households
made 16 billion
bill payments
© 2016 Fiserv, Inc. or its affiliates. 5
5%
12%
26% 27% 30%
Low Effort Low-MedEffort
Med Effort Med-HighEffort
HighEffort
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
Their #1 pain is the possibility
of late payments
The majority of consumers
expend medium-to-high effort in
receiving and paying bills
© 2016 Fiserv, Inc. or its affiliates. 6
Bill Payment Channels Are
Fragmented Consumers have many options – new
ones emerge while established
methods continue. Either way, the
experience is hardly seamless.
© 2016 Fiserv, Inc. or its affiliates. 7
2014
2.9 /month
2015
3.6 /month
Average Number of Payment
Methods Increased Dramatically
90% of
households use more than one payment method
1
2
3
4
5
6+
10%
23%
18%
18%
14%
15%
Today’s Consumers Adjust Their Payment Approaches to Suit Their Needs
40 percent increase from
the previous survey.
21 million households change how
they pay bills from one
month to the next.
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 8
Bill Pay Omnivores Expect More Options Than Ever
© 2016 Fiserv, Inc. or its affiliates. 9
Online Biller Site
Check
Online FI Site
Mobile Browser, App or Text
Both Biller and FI Sites
Online Nonbanking Site
In Person Check Cashing Location
Phone Call to Biller
66%
50%
48%
33%
31%
25%
24%
13%
A Dramatic Increase in Use of Multiple Channels
Percent of Online Households Using Payment Method or
Funding Type Last Month
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 10
Not All Bills Are Treated The Same
Department Store
Auto Loan
School Loan
Natural Gas Water/Sewer
Insurance
Mortgage/Rent
Electricity
Internet Cell Phone Major Credit
Cable
Incidence
Pri
ori
ty
Top Priority Second Priority Third Priority
Consumer’s Bill Payment Priorities by Type and Regularity
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 11
The three new
of Billing and Payments
S Factors Speed Security Satisfaction
© 2016 Fiserv, Inc. or its affiliates. 12
Speed Real-time options, including emergency payment options, are a must.
Security Consumers need to know they can trust their payments are secure.
Satisfaction A variety of ways to receive and pay bills leads to greater satisfaction.
© 2016 Fiserv, Inc. or its affiliates. 13
Speed
© 2016 Fiserv, Inc. or its affiliates. 14
The Need For Speed
70% of consumers
expect same-day credit
for bill payments.
That figure rises to
90% when considering
those who expect
credit no later than the
following day.
90% Next Day
70% Same Day Bill Pay
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
Credit
© 2016 Fiserv, Inc. or its affiliates. 15
Expectations
of Faster
Processing
on the Rise
Same
Day
Next
Day
2-3
Days
Instantly
27% 43% 20% 9%
4%
15%
32%
49%
NotImportant
Neutral Important VeryImportant
-64% +59% +54% -31%
The Importance of Real-Time
and Same-Day Payment
Processing to Consumers
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 16
What’s behind the increase?
Only wanted to pay once
Registering takes too much time
Didn’t want another name and password
Didn’t want more email solicitations
48%
43%
36%
31%
In 2015, 26% Used Guest Check Out Option at Biller Sites to Pay Bills
One in four households reports
using the guest checkout option at biller sites due to convenience and password fatigue .
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 17
Need for Speed: Expedited Bill Payments
When thinking about receiving and paying
bills, the possibility of late payments is
consumers’ #1 concern. Nevertheless...
More than one-third of consumers paid a bill after the due date
in last 12 months and
65 percent had to pay a late fee.
Nearly half of those who paid a bill late
cited cash-flow difficulties.
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 18
Consumers Expect an Expedited
Payment Option Expedited bill payments
increase customer
satisfaction with the biller
65%
Almost 2/3 of consumers
expect billers to
offer emergency payments
59%
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 19
Security
© 2016 Fiserv, Inc. or its affiliates. 20
Security Issues Weigh Heavily on People’s Minds
More than 27 million
people say they are more
concerned about security
than they were a year ago.
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 21
Concerns About Security
Have Increased
Thinking receiving and paying
household bills, which of the
following causes the most concern?
Consumer are most
concerned with…
Paying
Late
Security Paper
Clutter
Time
Spent
39%
26% 24%
19%
Rose from number 6 ranked last year to number 2
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 22
33%
Biller Direct and Bank Bill Pay Tied With Cards
Perceived As Most Secure
Consumers feel cards are the
most secure for paying bills
Credit , Debit,
Prepaid Cards 57%
Consumers feel these methods are
the most secure for paying bills
Banking
Bill Pay
Biller
Direct
Non-
banking
Site
32%
2%
8%
25%
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
Checking ACH 43%
Its important Billers offer:
• 86% Credit/debit/prepaid cards
• 74% Checking ACH
© 2016 Fiserv, Inc. or its affiliates. 23
Satisfaction
© 2016 Fiserv, Inc. or its affiliates. 24
A variety of bill receipt and payment
options regardless of size
• Expedited bill payment options
• Mobile bill pay
• Paperless electronic bill
What Makes Customers
Happy
© 2016 Fiserv, Inc. or its affiliates. 25
Consumers Expect Options
Regardless of Size of Biller
Do more options increase customer satisfaction? 71%
2015
43% 2014
Should small billers such as municipal providers offer the same billing and
payment options as large companies?
79% YES
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 26
Enabling Emergency Bill Payments through
Bank Bill Pay Likely to Enhance Satisfaction
With Billers
55% Increase
44% No Change
1% Decrease
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
Bill Pay
© 2016 Fiserv, Inc. or its affiliates. 27
64% of consumers who
pay bills via mobile say it
increases their customer
satisfaction
Mobile Bill Pay Increases
Satisfaction
PAY
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 28
Percent of Mobile Bill Payers
Grew by 22% in 12 months Choosing to pay bills on a mobile phone is all about convenience
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 29
Mobile Bill Payment Transactions Are
Spread Across Multiple Channels
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 30
Mobile Bill Pay Is Growing Across the Board; By Income and Generation
Who pays bills with their
mobile phone year over year
Income <$50k
Income $50k- $99k
Income >$100k
40% 21%
56% 32%
39% 30%
Boomers Millennials GenX Seniors
10% 2%
18% 8%
42% 24%
60% 54%
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 31
Likelihood of consumers
switching to the competition
Receiving Electronic Bills Likely to Improve
Customer Satisfaction and Loyalty
Increased
satisfaction
66%
34%
No
Difference
66%
Increased
Satisfaction
Less Likely
More Likely
No Difference
36%
51%
13%
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 32
Consumers Receiving Both Paper And
Electronic Are Interested In Turning Off Paper
25% All Paperless 50%
Some
Paperless 25% All Paper
22% Not
Interested
27% Interested
25% Not Sure
26% Very Interested
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
Status Today E-bill interest level
© 2016 Fiserv, Inc. or its affiliates. 33
Likelihood of consumers
switching to the competition
Viewing/Paying Bills at a Bank Site
Improves Customer Satisfaction and Loyalty
Increased
satisfaction
66%
34%
No
Difference
65%
Increased
Satisfaction
Less Likely
More Likely
No Difference
46% 50%
4%
Decreased
Satisfaction
1%
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 34
Paperless E-bill Adoption Rates
B IL L 16%
24%
26%
27%
28%
31%
32%
33%
36%
35%
43%
45%
Water/sewer
Natural gas
Electricity
Dept. store credit card
Mortgage
Major credit card
Insurance
Cable/satellite
Auto loan
ISP
School loan
Cell phone
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 35
Millennials
want to turn
off paper
Most open to
activating e-bills
when they
activate their
account
Most open to
activating e-bills
when they start
paying online
Prefer to set
up with
recurring
payment
Who to Target for E-bill and E-Payments
and When
Source: Eighth Annual Billing Household Survey, Fiserv Inc., 2016
© 2016 Fiserv, Inc. or its affiliates. 36
Methodology: 8th Annual Billing Household Survey
In 2015, Fiserv Biller Solutions sponsored a replication of its annual
online survey
• The survey was completed by 3,021 respondents representative of
100M households using the internet
• Typical margin of error is +/-1.7% for percents based on 3000
respondents
• Will vary based on base size and percent
Survey was designed to provide the current view of the consumer
billing and payment marketplace
• Results compared to similar surveys sponsored by Fiserv to capture
ongoing and emerging trends
© 2016 Fiserv, Inc. or its affiliates. 37
Consumer Billing and Payment Practices and
Preferences are Undergoing Dramatic Changes
• Speed, security and satisfaction
are dominating the bill pay
landscape
• Multiple easy, simple and fast
options are essential for bill pay
omnivores
• Growth expected in mobile and
card funded bill payments
• Opportunity exists to boost
paperless adoption at service set
up and among recurring bill
payees
Download our research paper on
fiserv.com/billers