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It’s the “first minder” advantage. That is, the brand that gets into the mind first is the winner, not the brand that is the first in the category.
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If You Want to Win You Need to be the First
First Minder’s Advantage
Gain Market Share
Defend Leadership
Position from New Entrants
Favorable Risk-
reward Payoff High
Market Demand for the Product and Service
Natural Monopoly
Gain Time Over
Competitors
Powerful Business
Differentiation
Learn more on Advantage of Being the “First Minder” at
NASSCOM EMERGE Kolkata 2012
12 January, Hyatt Regency
https://www.facebook.com/nasscomemergekolkata
An Initiative by NASSCOM EMERGE Forum
