1. Using technology innovation can support your candidate engagement agendaReally..?

2. This session. Who am I and where Im from? What are our customers challenges? Whats the reality? Is this a wider issue? How do you do it? Who does it well? Whats the benefit 3. Who am I... 4. Kirstie Kelly - Director Over 15 years experience recruitment, hospitality, technology, brand and communication 5. What we do 6. Find the best-fit candidates Video helps you identify the hidden gems 7. Make the right short-listing decisions, quickly by providing the tools for structured, consistent and auditable assessment. 8. How LaunchPads video interviewing works Its not like Skype Our 4 simple steps make video interviewing effective and easy: 01020304Set the questionsInvite candidatesReview responseCollaborate 9. Challenging times... 10. What are the challenges our customers face? 11. How do they connect with candidates... 12. How do they provide an exceptional experience for ALL candidates? 13. How to balance attraction with selection 14. How do they compel candidates to make the right decision to join their brand? 15. How do they keep candidates engaged throughout the hiring process? 16. Whats the reality? 17. Candidate Experience Awards 2013How do you rate your overall experience with the company youve applied to? Negative Experience - Black Hole Effect 030, 8 %2, 4 %16% 1, 4 %Neutral Experience Neither Negative nor Positive 477, 9 % 6, 6 %3, 4 % 4, 5 % 50%5, 26 %Positive Experience - Awe Inspiring 8 1010, 1 1% 33%9, 9 %8, 12 % 18. Candidate Experience Awards 2013The majority of candidates (53 percent) claim some relationship at the outset.47% I had no relationship with the company21.1% I was/am a customer of the company16.8% I have Friends/ Family w/the Company9.1% I follow the company6.0% I am an advocate for the company 19. Candidate Experience Awards 2013Communication with Candidates who are Not Selected42.8% Neutral 2.9% Negative48.5% Positive 28.5% PositiveEmployers rated the companys ability to communicate with UNQUALIFIED candidates.8.6% Negative28.4% NeutralEmployers rated the companys ability to communicate with QUALIFIED candidates that have not been selected for an interview.43.6% Negative38.5% Neutral18% PositiveCandidates rated the quality of the communication provided after NOT being selected. 20. Candidate Experience Awards 2013Relationship After Applying 21. How likely are you to share your experience: Positive or Negative? 22. Candidate Experience Awards 2013What candidates say they want? Be honest & transparentWhy do I want to be in your community?Treat me with respect Can I please get some feedback?Remove the long winded application process24 23. Candidate Experience Awards 2013One third of those surveyed said they received no response at all to an applicationOnly 16% received phone calls from the recruiter/hiring manager providing little or general feedback30% received a standard template email without any specific details17% received phone calls from the recruiter/hiring manager, providing specific feedback and answering any questions 24. Candidate Experience Awards 2013Over 30% of candidates said they didnt receive any feedback at all from their application and seemed to fall into the black hole 25. How technology is enabling candidate engagement 26. Explosion of video interview technology for convenience & cost savingsMobile Job Apps, Geographic conditions driving changeMobileSLOWVideoRAPIDSocial Media Intelligent use of social media to drive referrals and segmented employment brand messagesapps empowering ATSSimulation Virtual Job try-outs and more interactive, practical candidate assessmentsGamification technology coming of age to deliver a more engaging and relevant experienceCourtesy of 27. Overall results 2700 candidates applied for role for Selfridges new Denim department 46 offers were made 1.7% success rate using video interviewing Previous campaigns using telephone screening have shown a 0.9% success rateAssessment success Offer rate for candidates invited to assessment: Before LaunchPad 10% conversion After LaunchPad 47% conversionCandidate feedback (we survey all candidates who use LaunchPad) This really was a quick and easy way of completing my interview... "I found it really motivating and it showed the company cares about everyone who applies" 28. The world expects to be mobile 29. Growing Trends Reinvesting cost savings from direct hiring into CandidateConcierge & Talent Adviser servicesEven greater emphasis and appreciation of the value ofAlumni & Employee Referral ProgrammesCandidate Satisfaction Surveys RPO Contracts Mystery ApplicantCandidate Satisfaction embedded inRecruiter KPIs (and hiring managers?) 30. How do you balance their skills between that of a recruiter and marketeer 31. 1. Awareness / Introduction to the company2. Campaign specific / Entry points3. Making an application4. Assessment and selectionMultiple chances to engage and connect with candidates Stages of engagement8. Exit communications7. On-going communications6. First 90 days5. From job offer to first day 32. Heres why it works... 33. Leave candidates feeling positively about the company.Give candidates an opportunity to stand out from the crowd. 34. Selection processes should leave candidates feeling positively about the company. 35. Kirstie Kelly Office: 0207 183 0418 Mobile: 07787 130512 Email: kirstie@launchpadrecruits.com Website: launchpadrecruits.com