Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media

  • Published on
    15-Dec-2014

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Download audio here: http://www.responsibletravelreport.com/index.php?option=com_acymailing&ctrl=url&urlid=140&mailid=60&subid=40480 Talking to your friends is easy. Talking to a stranger is harder. Where do you start? How much do you talk about yourself? How many questions do you ask? What do you do with your hands? Jumping into social media on behalf of your sustainability- or tourism-focused business is similar. You're on Facebook and Twitter, and you feel comfortable there with your friends and family. It should be just as easy when you click that "Use Facebook as Page" link, but it's not. You need to be completely sure of who the brand is and the story you want to tell before you get started, or you risk your prospects seeing right through you and walking away.

Transcript

<ul><li> 1. Finding Your Voice: Creating Strong Bonds With Your Customers Via Social Media<br /></li></ul> <p> 2. Sustainable Travel International<br />STIs mission is to positively impact communities and travelers worldwide through sustainable tourism development that delivers measurable results. <br />In partnership with destinations and the travel trade, we provide innovative, market-driven solutions that connect constituents of all sizes.<br />Leave the World a Better Place<br /> 3. Sustainable Travel International<br /> 4. FINDING YOUR VOICE<br />creating strong bonds w/ your customers via social media<br /> 5. HEY, THERE.<br />Im @DonnieClapp, with @MERCURYcsc<br /> 6. WE CONNECT BRANDS TO CONSUMERS WHO VALUE AUTHENTIC PLACES AND IMMERSIVE EXPERIENCES.<br /> 7. I can see the pyramids through Google but I cannot understand the Egyptian culture and mentality except by visiting. Tourism links cultures.<br />- @MohamedAElgarhy<br /> 8. SURPRISE!<br />social media is important<br /> 9. In the U.S.<br /></p> <ul><li>Social Media = 23% of time online </li></ul> <p> 10. 55+ on Social Media = 2x in one year 11. Women are heavier SM users, and also plan travel 12. 53% follow a brand 13. 90% trust peers, 14% trust adsSources: <br />http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/nielsen-social-media-report.pdf<br />MRI Fall 2008; Base: Women; MDP Net<br /> 14. 15. 16. #FindingYourVoice<br /> 17. WHY IS THIS EASY?<br /> 18. </p> <ul><li>You know who you are </li></ul> <p> 19. You know who your friends are 20. You know what they like 21. You know what they expect 22. Youve practiced</p>