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Slides that accompany this video: http://www.torontocorporatevideo.com/getsmart/davepollard.html
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Finding the Sweet Spot
finding the sweet spot
What’s Your Problem?
Lack of skills Lack of self-confidence Lack of ideas Lack of money The deck’s stacked against us Fear of failure Ignorance of processes No time Stress Loneliness Unsustainable, Not
socially responsible
finding the sweet spot
Seven Questions
1. Is the work you do in your ‘sweet spot’?2. Do you have the right partners?3. Do you (know how to) do world class research?4. Do you (know how to) continuously innovate?5. Is your organization highly change-resilient?6. Do you have strong, collaborative relationships and networks?7.Do you operate your enterprise "on principle"?
finding the sweet spot
Your Sweet Spot
finding the sweet spot
The Right Partners
finding the sweet spot
TheResearchProcess
finding the sweet spot
TheInnovation Process
finding the sweet spot
Resilience,Relationships,Collaboration,Acting “OnPrinciple”
TRADITIONAL CORPORATION
NATURALENTERPRISE
ModusOperandi
Analyze, Plan, Prescribe Solutions
Enable Understanding to Emerge; Improvise; Adapt
OrganizationalStructure
Hierarchy; VerticalInfo Flows
Flat; Networked; Egalitarian;P2P Info Flows
Sources of Capital& Funding
External; Ceded ControlOrganic (Customer, Earnings);
Partner Control
Marketing Process
Advertise to “Create Demand” Viral
How Successis Measured
Shareholder ROI, SizeWell-Being of Partners,Customers, Community
Relationshipto Community
Develop Product, Mass Produce,Market to “Consumers”
Identify & Respond to Needs,Mass Customize;
Co-Develop with Customers
Relationship toCustomers/Competitors
Political/Economic Power via SizeCompetitiveness / Dominance
Brand Presence
CollaborationCustomer Intimacy
Strong 2-way Communication
finding the sweet spot
Questions?Questions!
finding the sweet spot