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Increase your mediums to job search and expand your network by utilizing social networking sites such as Linked In, Facebook, and Twitter.
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Finding a Job Finding a Job Using Social Using Social NetworkingNetworkingEmployment Readiness ProgramFort Drum, New York
Workshop ObjectivesWorkshop Objectives
Define Social Networking
Your Personal Brand
Social Networking Platforms◦Linked In◦Facebook◦Twitter
What is Social What is Social Networking?Networking?Use of internet based tools to
share and discuss information among people
Connects people on global and national levels
Helps increase marketability and professional credibility
Your Personal BrandYour Personal Brand
Define Yourself◦Why Should an employer want to
hire you?◦What sets you apart from other job
seekers?
Be passionate and be real
Engaging with Social Engaging with Social MediaMediaSet up your brand online
Join more than one online community
Share information & give your thoughts
Ask & Answer questions
Participate in discussions
Get NoticedGet Noticed
Participate Regularly
Make it easy for people to find you
Build relationships
Keep your brand updated
Profile BasicsProfile Basics
Good, professional photo
Same photo for all online profiles
Relevant information available
Provide contact information
Resumes
Referrals
Share Expertise
Network
Relationship Builder
Recruiter Attraction
Benefits ofBenefits of
Increase network connections
Referrals for job openings
Enhance search engine results
Increase relevancy of job search
Ask for advice, scope out competition,
& find mentors
BasicsBasics
Site: www.linkedin.com
Profile should be 100% complete
Customize public profile URL
Practice the “Pay it Forward” philosophy
Get recommended & recommend others
Build Network to at least 50 connections
Image Created by: Tom Humbarger
Updated Status Landed a Updated Status Landed a JobJobDave Stevens, a radio advertising
representative worked his Linked In Profile and built up over 100 connections within his network. Upon being laid off, he updated his status to:
“I’m up for grabs, who wants me?”
Within 7 business days someone within his Linked In network knew of an open position, and which he landed shortly after.
Sharp Sharp ResumesResumesHeadline
Summary
Specialties
Experience
Additional Information
HeadlineHeadlineShows directly under name and
follows search engine hits
Pitch to summarize your best skills and what you have to offer
Examples:◦“Experienced marketing analyst with
GE & Army leadership experience”◦“Tenacious marketing assistant open
for opportunities”
SummarySummary
Engage readers and capture their attention
Elaborate on your professional life
Fill this section with key words
Do not make a list of tasks and jobs
SpecialtiesSpecialtiesPersonal Search Engine Optimizer
(SEO)
List skills to entice employer
Example: Specialties Creativity, marketing ideas, business development,
branding, graphic design, web site review and conversions, marketing programs, helping small businesses reach dreams, public relations, design, bridging gaps, strategic planning.
ExperienceExperience
Make this section sparkle & shine!
Explain your work experience◦Briefly state what company does◦State what you did for the company
Distinguish yourself from others who may share the same job title and history
Profile Do’s & Don’tsProfile Do’s & Don’ts
DO-Put as much information as possible
-Put you are “Open to Career Opportunities” under contact settings
-Put in key words under specialties
-Add your picture
-Join appropriate professional & alumni groups
DO NOT-Put cute titles like “Retail Godess” or “Head Geek”
-Be vague with your job title
-Change your job title to “Consultant” if unemployed
-Brag about how many connections you have
Find Jobs onFind Jobs on
Questions?
FACEBOOKFACEBOOKFor Job Hunters
Things to Include on Your Things to Include on Your PagePageLinks to articles you have written
or blogs you have created
News about new projects you are working on
Photos that get people thinking
Update your status to let people know you are job searching
Job Search ApplicationsJob Search Applications
Jobster Career Network
OfficeBook
Indeed – Job Search
*Click discussions to view job opportunities
FacebookFacebookQuestions?
Twitter for Job SearchingTwitter for Job SearchingStand out from other job seekers
Prove your experience & expertise
Directly connect with owners, management, and employees
Build Relationships
Add value to your personal brand
Connections know you are searching
Company Research
Questions?
Connect with Us!Connect with Us!Like us on Facebook:Fort Drum Employment Readiness
Program Army Community Services
Blog: http://
fortdrumemployment.blogspot.com/
Want More Help?Want More Help?
Contact:
Angela CharlesEmployment Readiness Educator
(315) [email protected]
