Presenter Name:

Gavi Zeitlin Date: April/ 30/2014

Email Marketing Automation:How any business can automate lead generation and sales on their

website

Hashtag: #EmailAutomation

#EmailAutomation

Housekeeping

Unmute computer speakers

Slides and recording distributed via email afterwards

Submit questions via the Q&A panel through Go-to-Webinar

Hashtag: #EmailAutomation

#EmailAutomation

About the Presenter A digital marketing consultant with more then 7 years of experience in

direct response marketing

The author of the #1 best selling book “Email Marketing Automation”

His email and content strategies have generated millions of dollars for the companies that he's worked for

He’s been an integral part to building a startup that was recently acquired by a Fortune 200 company

Gavi Zeitlin Bestselling Author & Digital Marketing Consultant

#EmailAutomation

About Regalix

An award-winning Co-Innovation company that leverages technology and marketing to help companies grow.

Forefront of Innovationo Digital Marketing Serviceso Technology Enabled Serviceso Regalix Labs

Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team

Fortune 500 and Venture Backed Customers (B2B and B2C)

Global Operations: HQ in Silicon Valley, 2 Offices

Industry Recognition

#EmailAutomation

Free Downloads

Gavi ZeitlinBestselling Author &

Digital Marketing Consultant

Download Now

#EmailAutomation

What you will get from this presentation

• How to structure your website to capture leads.

• How to turn those leads into customers.

• How to utilize the “Buyers Triangle” with marketing automation to capture up to 67% of new buyers in your market.

• The 3 key metrics to focus on to sharpen your lead generation machine.

#EmailAutomation

What is Marketing Automation?

“Marketing systems which are set up to automatically send relevant messages to

prospects and customers depending on what stage they’re at in the buying process.”

#EmailAutomation

Marketing Automation Example

Website with no lead capture

Comes to site

Doesn’t find anything of interest/is

pulled away from the

computer/isn’t ready to

buyLeaves siteMissed

opportunity

#EmailAutomation

Website with lead capture

Comes to site

Downloads free relevant information in exchange for an email

address

Marketing automation

system sends Dave

additional information about the

product/service

Dave

Dave, after having all of

his objections

addressed is ready to

purchase.

Dave buys

#EmailAutomation

Direct Marketing with Email

• Extremely high ROI– Traditional advertising 1:2 ROI– Email Marketing, up to 1:42 ROI (What Counts)

• Very personal – most people communicate via email with their close friends

• Can be entirely automated

#EmailAutomation

Buyers Triangle

#EmailAutomation

Structuring Your Website for Lead Capture

• Mindset shift– Your website is not an online brochure. It has

the potential to be your top salesman, who works 24/7 for free.

#EmailAutomation

Stages of the Marketing Cycle

• Attracting Prospects

• Lead capture

• Product/Service education

• Sale

• Follow up

• Up selling and cross-selling

#EmailAutomation

Website Sales Structure

Headline: Designed to grab the visitors interest

Copy on the site should be pain/problem oriented with the goal of offering information for an email address

Off-site, the emails build the relationship and encourage more questions

Overcome all objections to lead to the sale

#EmailAutomation

Logo/Nav BarLogo/Nav Bar

This website will solve all of your problems!

Lorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsitLorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit amet

This website will solve all of your problems!

Lorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsitLorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit amet

The 5 most dangerous

trends facing lawyers in

today's changing market.

Download your free report:

Name:________Email:________

The 5 most dangerous

trends facing lawyers in

today's changing market.

Download your free report:

Name:________Email:________

The 5 most dangerous trends facing lawyers in today's changing market. Download your free report:

Name:__________Email:__________

The 5 most dangerous trends facing lawyers in today's changing market. Download your free report:

Name:__________Email:__________

#EmailAutomation

#EmailAutomation

#EmailAutomation

ABS Company Presents

The Ultimate Guide to Increasing Leads from Your Website

NoI have enough leads. I

don’t need more business.

NoI have enough leads. I

don’t need more business.

YES!Send me my free

guide

YES!Send me my free

guide

Bounce Exchange

#EmailAutomation

Offering a Lead Magnet

Types of value– White paper/reports– Pricing information– Spec sheets– Tips and guides

• End with a call to action.

The goal is to give something that will help with the decision-making process.

#EmailAutomation

The Secret to Closing

• Follow up “drip” emails– Being helpful vs. selling– Goal is to address objections and educate– Each email must contain direct CTA– Qualifying leads– Up to an increase of 451% in qualified leads

(average 337%)

#EmailAutomation

3 Key Metrics to Focus on

1. Open rate– For all emails

2. Click-through

3. Conversion Rate

Test everything!

#EmailAutomation

Recap

• Email marketing - up to a 1:42 dollar ROI.

• Approaching your website to generate leads and sales.

• Sales structure of a website.

• Mindset shift from “online brochure” to a website that sells.

• How using the Buyer’s Triangle you can carve out more market share – up to 67% of new customers.

#EmailAutomation

References

• Book: Email Marketing Automation – E-book available on Amazon

• Bounce Exchange www.bounceexchange.com

• Ontaport http://gavizeitlin.com/ontraport

• Aweber http://gavizeitlin.com/aweber

#EmailAutomation

Call to Action

• Download the Email Copywriting Checklist at http://gavizeitlin.com/regalix

• Put up an email capture – Today!

• Consultations: Gavi@GaviZeitlin.com

#EmailAutomation

Do join us for our next webinar titled, “Video Marketing: From Brand to Demand” on Tuesday, May 20, 2014, 1:00PM ET/10:00AM PT

Speakers

Mani Iyer, CEO & Founder, Lasse Rouhiainen Kwanzoo Inc Author, Speaker, Trainer

Visit our page http://bit.ly/1iFUbDm to explore more on Video Marketing

Also visit http://bit.ly/1fFhmeb to read more on Marketing Automation

25

#EmailAutomation

Get in Touch

If you have any questions about this webinar please feel free to get in touch with us at marketing@regalix-inc.com

For more information on Regalix visit: www.regalix.com

For more information on Gavi Zeitlin visit: http://gavizeitlin.com/regalix/

26