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Communicate in Style
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We present to you
Communicate in style
BUSINESS RUN BY FIVE ENERGETIC MANAGERS
Jean ‡ Stef ‡ Jascha ‡ Stef ‡ Geert
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Vigor, the companyVigor, a new and energetic company, currently employing 7 people.
WHAT we do? We help business people express & differentiate themselves.
HOW we do it? Phones. Exclusive, personalized, and highly valuable phones.
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Vigor, the productHighly exclusive, sustainable and personalized ‘by Vigor’ phones of existing phonemanufacturers
Exclusive business smartphone
Designed with unique rebuilt cases
Two types of wood, exclusive color tones
Product USP’s
Personalization
Brand Exclusiveness
High Sustainability/Durability
Stylish Look
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Business ModelJust-in-time ‘with small standard stock’
Outsourcing ‘production, customization, repairs’
In-house expertise ‘Customer Relationship, Marketing, Branding, Sales, Warranty, Logistics’
High brand value
High pricing = exclusivenss
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Revenue Stream
Low volume (targetgroup: ‘rich’ businesspeople
Low start-up costs (outsouring & just-in-time)
High prices (exclusiveness, market-accepted)
Locked-in accesories
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The market ‡
High pricing accepted
Exclusivity key succes factor
Smaller economic crisis impact
Economy is beginning to rise again
Niche market, small target group
Customers expect exclusivenss
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The market
High pricing accepted
Exclusivity key succes factor
Smaller economic crisis impact
Economy is beginning to rise again
Niche market, small target group
Customers expect exclusivenss
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mun
icat
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Competitor Analysis
A market for premium products for business people, competitors are limited
and target different groups‡
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No use of wood
Gold plated & diamond smartphones
Mostly case rebuilds
Provide high-end & low-end
Online & unknown brands
Vigor, our customersare... wealthy, succesful business people
rich and seek exclusiveness
between the age of 30 - 40
gadget-oriëntated
aware of the importance of status and uniqueness
mostly male
Possibility of product rebranding to target diverse targetgroups in the future
TheVigorStrategy
Nice market, low sales volume, high profit margin
Exclusivity
Value of company is represented by the brand
Low production costs due to outsourcing
In-store product placement
Direct contact with customers and partners
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ProductPlacement &
AdvertismentPackage deals with known exclusive brands
Gift packages
Accesories
In-store product placement
Millionaires- & Business fair stands
Business gifts
Strong reduction for high-profile people
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