Presented by-:

Parvez Khan

Sunil Somkuwar

Prem Ratan

Ravindra

Rohit Rajmane

an original company for more than 150 years

Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Our market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature® brands. We employ a staff of approximately 10,000 worldwide.

STRENGtH

Pioneer in jeans Location High employee involvement Well educated employee High business ethics

WEAKNESS

Too many cook spoil the dish Poor time management Excess of ethics Drop in performance

OPPORTUNITY

Initially no competitors World wide expansion Diversified product range

THREATS

Price factor Large no. of competitors Local competitors In expanded market

LEVI’S

Target Customer –:

Younger generation, Male, Female.

Women Men Slim Boot, Straight Fit, Mid Straight, Low Skinny, Low Straight, Low Tight,Low Skinny, Boot cut,Cargo, Cargo, Skin Fit. Tight Strait.Sykes Sykes

Our Observation :-

•Levi’s has a 150 years experience In manufacturing the jeans•Situated in the Heart of the city.•On J.M road and F.C road various outlets are situated people come to shop there in large number.•In pune large number of Company Outlet are situated on J.M road.•Levi’s is of its own kind, even in a competitive locality it doesn’t find much trouble to attract the customers beause of the store apperence.

Our Observation (cont..)

•It is situated in the road side & its visibility is quite good .•It can’t be said that Levi’s is cheep but if we will compare the quality with price we will find no problem with pricing .y•As compare to the other brands like pepe jeans,diesel,killer,•the Quality material of levi’s is much better, •Pricing was done by keeping in mind the pocket money of the students and youngsters .•From Right to left we have observed that they kept Caps,Belt,Shoes,Slim Boot,Low skinning,Mini skinning

VISIOn -:The story of Levi Strauss & Co. brands is filled with examples of the key role that values we have played in meeting consumer needs. Likewise, brands embody many of the core values that the consumers live by. This is why the brand Levi’s have stood the test of time.Generations of people have worn the products as a symbol of freedom and self-expression in the face of adversity, challenge and social change. They forged a new territory called the American West. They fought in wars for peace. They instigated counterculture revolutions. They tore down the Berlin Wall. Reverent, irreverent — they all took a stand.

Advertising

Several songs have jumped in popularity after featuring in television advertisements by Levi's, despite being old songs. These include:

Various activity running by levi’s :-

We remain engaged in the International Labor Organization’s (ILO) Better Factories Cambodia project, which addresses capacity building, monitoring and remediation, and worker rights education in Cambodianapparel factories. In 2007, we began participating in the BetterWork program, a unique partnership between the ILO and theInternational Finance Corporation that launched in February 2007.

MISSION-:

People love and trust our company.

We will market and distribute the most appealing and widely worn fit- out brands.

Our products define quality, style and function.

We will clothe the world

Well dressed and with in uniform (i.e.jeans & black T-shirt)

staff member have a good command over language with a communication skill.

Most of the staff is localite & well known to local language.

Staff:-

Initially Levi's was poor man’s clothing.

having high ethical values, kind hearted, social worker & right attitude.

Incorporated these values in the companies policies and they have been followed ever since.

Policies : Empathy, Originality, Integrity &

Courage

Levi ‘s Strauss & Co. and the Levi Strauss Foundation Respond to Natural Disasters

Levi ‘s Strauss & Co. (LS&CO.) has a history of supporting communities that have fallen victim to natural disasters.

The company made a financial contribution to the city of Chicago to assist in rebuilding after the great fire of 1871. And after the 1906 San Francisco earthquake.After the 2004 tsunami in Southeast Asia LSF designated a significant amount of its overall giving for the disaster for mid- to long- term recovery.

L S&CO’s employees also get involved with disaster response through volunteering and fundraising.

Store location photograph at F.C.Road & J.M.Road.

brand ambassador of levi’s company

THANK YOU!!