4) Who would be the audience for your media product?

Ellie Foster

Target audience

The target audience for our opening sequence is teenage boys and girls as our film is a 12 certification. However, it is likely that the

stereotyped target audience for our media product will be mostly teenage girls, as they can identify with the female protagonist of the film

(uses and gratification theory), wanting to be like her or look like her, or even being in similar social

situations such as a popular girl at school.

Soundtrack

Furthermore, the soundtrack in our opening sequence is sung by two girls of the group and is a remake of the

pop song 'Pack Up' by Eliza Doolittle, which is more likely to attract females. Boys are less likely to watch this film,

as stereotypically males do not watch chick-flicks or enjoy pop music much, however they may find the

protagonist attractive and that therefore may encourage them to watch it. The partial shots of football being played and the popular boy may also attract boys to

watch 'The Arrangement' as they can identify with his character (uses and gratification theory).

Setting

The audience is likely to be teenagers as the main setting of our film is at a secondary school, rather than a primary school or a University, attracting the age group which

would attend a secondary school as they can relate to the surroundings and characters included (uses and gratification theory.)

Certification

We did not include any discrimination, drugs, sex or nudity in our film, therefore according to BBFC criteria, it is not above a

certification of a 12. This means that children as young as twelve are suitable to view our film, although there is a limited thriller

element included in the narrative with the theory of Ms Graham being a murderer and the group of main characters planning on getting rid of her beforehand. It is rated a 12 rather than a PG

due to the moderate language included in our film and the imitable behaviour with the mention of murder. However, we did not want our film being rated higher than a 12, as we would not want to offend people with bad language or glamorising drugs, along with not wanting to prevent younger teenagers to watch

our film.

Audience profile

FemaleHannah is a 15 year old girl who attends a public secondary school

full time to study her GCSEs. She is currently studying Science, English, Maths, Media, History, Spanish and ICT, gaining Bs in her mocks and enjoys it very much. She also enjoys watching films, reading books such as Twilight and any book by the author John

Green. She also likes being with her friends in her spare time, shopping in New Look, ice-skating and playing tennis. Her

favourite films are Mean Girls, The Notebook, Dear John and Wild Child, as she watches them all on Netflix. Hannah's favourite

music is pop music which she downloads of iTunes, favouring the artist Justin Bieber. Her mother and father both work and she

lives in a semi-detached house in South London.

Audience profile

Male

Mark is a 16 year old boy from a middle class family. He is living with his two sisters and his single mother in Manchester. He is in full time

education and hopes to be a hairdresser when he is older. In his spare time Mark enjoys playing football and playing murder mystery

games such as 'Murder & Mayhem' with his friends. He also likes going to the cinema with his family, watching television every night

after school and shopping in Topman, as he enjoys fashion. His favourite music is pop music and R&B, purchasing all of his songs off

of iTunes, with his favourite artist being Chris Brown. Films he enjoys watching on DVD include Batman, High School Musical, and

Mean Girls with his sisters, as they enjoy that too.