Course BTEC LEVEL 2 DIPLOMA IN CREATIVE MEDIA PRODUCTIONProject Number &Title 1 ‘Young Filmmaker competition!

Learning Event/s Workshops / mini projectStart Date

19TH September 2011

Interim Feedback

Date/s

05th & 12th October 2011

End Date Submission date of competition

Unit Numbers & Title/s

Unit 5 Video Production Unit 4 Media Audiences and Products

Staff Involved

Tutor: Nina Clutton Learning Mentor: Mark Waites Learning Coach: Charles Rawnsley

Project assessment feedback

Below is a table of tasks that you Must, Should and could have submitted to achieve the learning outcomes of this project. You will get a chance to meet these outcomes again in future projects and so the process of reflection / feedback is essential if you are to improve on your grade/ the success of the following projects.Media Audiences and products

Work that Must/ should, / could be submitted

Work you have completed What will you develop for the next project

Notes on audience research included, what is it, how is it carried out, how can you research the audience for your film? MustAudience profile created including the age, gender, genre preference, musical tastes, interests and demographic information about your typical audience members MustResearch of other similar products and notes on how / why your audience are attracted to these products ShouldNotes on how you will address your audience, what style will they prefer, what soundtrack should you use? What mode of address will they respond to best? Should

Notes / a mind map of how a film may be constructed to address a specific audience, for example the use of special effects, particular genres of music, a narrative style, generic forms and conventions – shot types, cinematography, editing style, a famous director or famous actors can all be used to attract certain types of people to a media productShouldTextual analysis of other films that are similar / inspirational to your ideas, analysing the technical areas of camerawork, editing, sound and mise-en-scene, looking at what techniques the film uses and what that means to you as an audienceMust Notes of how you have used your observations from your analysis to fuel the ideas for your product and confirm who your exact audience will be ShouldAudience research questionnaire to establish the preferences of your targeted audience group , write some questions that will help you work out what that group like to see in a film and then find people to ask and use the answers to help you with your creative ideas Could

Work that must/ should/ Work you have completed What will you develop for

Unit 5 Video Production

could be submitted the next projectMarket researchWhat is your competition?What other products are similar to the one you are producing? What styles do you like? What narratives / storylines do you like? What camerawork do think you will like to use? Will your film be character driven or narrative driven? ShouldA mind map of ideas based on your research of the above MustTreatment worksheet completed and all the answers completed ShouldA concept statementWhat is the intention of your film (see concept statement blog post) could

Storyboard MustAnimatic CouldScript MustShot list ShouldProduction schedule MustMood boards/ drafts/ sample page layoutsCouldEquipment booking list MustLocation list ShouldActor call sheet ShouldRisk assessment MustRecce shots of locations CouldCharacter profiles CouldCostume and prop list CouldFilm enough material to produce your product MustUse a variety of shot types, angles and movements ShouldSelect appropriate mise-en-

scene for the aims of your projects ShouldFilm with a steady hand MustFrame shots to include / exclude elements / areas as is required ShouldEnsure the quality of the audio recording is adequate ShouldEdit your film to remove unwanted elements Must

Add sound / a soundtrack ShouldApply transitions ShouldAdd titles and credits ShouldEdit using the continuity rules (See editing terms handout) Should

Feedback:

1: How have you found working independently?

2: What skills do you most need to develop to be successful in future projects?

3: State three techniques you will use to manage your time in future projects

4: How have you used target setting to help you complete the project and how will you develop this use for future projects?