Fiesta Kazakhstan

Technology Entrepreneurship 2012

Outline

Problem defined

Concept of the solution

Testing value proposition

Conclusion

Problem defined

Living in Kazakhstan we often find it difficult to select a place to hang out with friends especially in peripheral towns.

As a result , the startup idea chosen by our team was to create a website which would help young people in Kazakhstan to solve that problem.

Concept

Personalized approach.

Guiding questions to narrow down the results.

Target users are young people aged between 14-35 living in urban areas of Kazakhstan and having Internet access.

Target customers are venue holders.

Profits from paid services.

Testing value proposition

Surveying users:41 people aged between 13 and 38. Results of the survey:

there is a gap in the market 90% of respondents will be willing to use the

service However, 2/3 of the respondents do not have

difficulties in selecting places to meet with friends. 44% of the respondents already use the Internet to

this purpose.

Testing value proposition

Researching customers:

Enquiries to the venue holders will be made at the project execution stage.

Venue holders already use similar websites for advertising.

Hypothesis: new service could attract customers if it provides larger user base and distinctive features.

Conclusion

It has been decided to continue developing this idea for the opportunity execution project with little adjustments on the run.