Fi event1 pitch bootcamp-werk1-23 may2013

welcome

JAN KENNEDY

• Co-Director of FI in Munich• Managing Director Meltwater Group

• 200 to 1,000 people• 0 to $140M• Zero Funding

• Silicon Valley, Austria, Hong Kong, Malaysia, Munich

STRUCTURE

• Intros – Sponsors• Intro to The Founder Institute• Steffen Matz CEO/Founder Social Media Interactive• Jan Küster – Pitching Bootcamp Intro• Open Floor• 1 on 1 speed pitching• Drinks / Networking

Largest Incubator in the world

800+Grads

1,400+Mentors

40+ Cities200+

Partners

The Goal

The Founder Institute has created a training and mentoring program, to help entrepreneurs

launching a new startup, create meaningful and enduring technology companies with shared equity

that encourages peer support.

The Process

4months

15Sessions

1 Evening

20 Hours

per week per week

The Results

90percent survival rate

75%+Strong

42%+Funded

The Fees

Fee Amount Description

Application EUR 50 For Admissions Test Processing

Course EUR 850 For Mentor Travel, Catering, Supplies, Etc.

Bonus Pool 3.5% Optional upon Graduation

Tuition $4,500 Conditional on External Financing

The Positioning

Idea-Stage IncubatorFounder Institute

Funding ProgramsTechStars

Angel InvestorsAngelList

Entrepreneurial EventsStartup Weekend

The Program

Idea Business Launch1. Startup Basics2. Vision & Values3. Startup Research4. Naming & Branding5. Mentor Idea Review

6. Startup Legal7. Cofounders & Hiring8. Revenues & Costs9. Product Development10. Mentor Progress Review

11. Outsourcing12. Marketing & Sales13. Publicity14. Fundraising15. Graduation

1 2 3

benefits

1. structured curriculum

Guidance

From IdeaTo Fundraising

apply now: http://FI.co/join/

1.5 Mn

• Idea Refinement

• Mentor Review

1.5 Mn

• Business Set-up

• Mentor Review

1.0 Mn

• Launch Planning

2. seasoned mentors

Experience

Top Founders2:1 Ratio

apply now: http://FI.co/join/b2

3. shared upside

Camaraderie

Shared UpsideAll Stakeholders


4. Investor preparation

Capital

Local InvestorsReal Feedback


5. partner discounts

Free Services

>75 Partners$20K to $2.5K

apply now: http://FI.co/join

Typical Founder

• 34 years old • 60% have had a technical focus and 40% have had a product

focus • Has had professional experience • Has high fluid intelligence • Has high openness • Has moderate agreeableness • Remains employed whilst visiting FI • Wants to develop an idea or their recently launched startup to

get more direction & support

Additional Benefits

• Keep your day job• Build your dream company• Get expert feedback from top CEOs• Join the largest global startup network

The Testimonials

questions?

Steffen Matz, CEO Social Media Interactive

GmbH

Jan C. KüsterSales-Driven Entrepreneurship Enthusiast

Pitch Bootcamp

The Founder Institutehttp://FI.co/join

Who Are You?

Hopefully, Neither

5 Rules

Display Confidence

Stand tall

Speak clearly

Don’t Make Excuses

“I’m tired”

“Let me apologize for…”“This is my first time…”

“I think that…”

Avoid Superlatives

“We’re the first…”

“fastest”

“best”

“only”

Use Data

“big” = bad

“large” = ignorant

End Strong

What is your ask?

Leave with a slogan.

Pitch Types

The Three Pitch Types

Elevator Pitch

•<1 Minute•Every Day•Clear

Competition

•3-5 Mins•Excite•Structure

Fundraise

•20-30 Mins•Inform•Data Heavy

Elevator Pitch

My company,

is developing

to help

(solve a problem)

(with secret sauce)

(company name)

(a defined offering)

(a target audience)

,

Easy?No.

My company,

is developing

to help

find deals online

faster.

Socialista

a social utility

female consumers

,

State a Simple Offering

Be Specific

a social utilityIn other words, a regional gas and electric company.

an ecommerce site

Avoid Buzzwords

mobile social CRMFor SMBs in EMEA over HTTP, of course.

a mobile application

Skip the Adjectives

a revolutionary serviceFight the power!

backend software

Specify a Precise Audience

Identify Demographics

female consumersConsumers, consumers everywhere!

mothers aged 24 to 36

Specify Your Market

artists and musicians Jugglers, piano players and trained monkeys unite!

unsigned electronic bands

Clarify the Buyer

large businessesThey are just so large, and they want what I have.

purchasing managers at Fortune 1,000 companies

My company,

is developing

to help

find deals online

faster.

Socialista

an ecommerce site

mothers aged 24 to 36

,

Identify a Problem Everyone Understands

My company,

is developing

to help

Socialista

an ecommerce site

young mothers

,

shop for hip baby productsat wholesale prices

Add Some Secret Sauce

My company,

is developing

to help

Socialista

an ecommerce site

young mothers

,

shop for hip baby productsat wholesale prices

with automated ordering for diapers, wipes and other staples.

Other Examples

My company,

has developed

to help

TheFundedan online community websiteentrepreneurs seeking venture investment

,

research, rate and review venture capital firms

with subpoena-proof anonymityto encourage accuracy.

My company,

has created

to help

the Founder Institutea training and mentoring programentrepreneurs launching a new startup

,

create meaningful and enduring technology companies with shared equity that

encourages peer support.

Open Floor


My company,

is developing

to help

(solve a problem)

(with secret sauce)

(company name)


(a target audience)

,

One Minute Pitch

1. OVERVIEW: What does your company do, and what need is your product or service serving?

2. MARKET: What market are you in and what are some facts about the size?

3. COMPETITION: What do you have that makes you unique as compared to your competition?

4. STATUS: Where are you in your growth plans and how do you make money?

5. THE ASK: What do you need, and, if you need money, what business milestones do you plan to achieve?

BREAK

Pitch Your Neighbor

1. Find a Partner

1. 60 Second Pitch• What does the business do?• What market is the business in?• What is the secret sauce?

2. 60 Second Feedback• Did you understand it?• Was it compelling?• How to improve it?

3. Switch Sides

2. Find a New Partner

My company,

is developing

to help

(solve a problem)

(with secret sauce)

(company name)


(a target audience)

,

Thank you!


Networking / Drinks

http://FI.co/join