Felicitas Marketing Services

Subsidiary of Felicitas International, known as Bashayer.Operating in Middle East since 1982.

BTL advertising & media agency specialized in direct marketing services particularly product sampling and detailing at hospitals, schools, universities, pharmacies and commercial malls.

Hospital sampling specialists >> 34 years experience in GCC and North Africa with optimum market coverage.

Has delivered – in hand - to new mothers more than 20 million “Bashayer” Gift-packs.

Directly reaches target groups at right time without waste or duplication through a team of well trained expert Educators who directly handover samples to new others.

About Felicitas MENA

Felicitas Values

Honesty, Creativity, Innovation, Transparency

Our Vision:Improve communities through educating newmothers to better care of themselves andtheir families.

Our Mission:Directly connect our Clients to their target groups through developing and implementing well-controlled educational sampling programs for mothers throughout their lifecycle..

Brand Equity Builders

Substantially contributed in building up equity of many

brands and increased their awareness and maximized

their market share.

J&J Baby, Pampers, Dettol, Vaseline, Chubs, Sudocrem,

mothercare, Baby Joy, Persil gel are just some of many

brands that have achieved market leadership with support of

Felicitas.

Our Services

Hospital Sampling

>> Prenatal

>> Natal

>> Postnatal

Education

>> Schools

>> Universities

>> Hospital events

Promotion

>> Pharmacy

>> C. Malls

>> Discount Coupons

Surveys

&

Feedback

Demographic Facts

Country Population Birth rate

/1000

Total Annual

birthsbirths/ month

Saudi Arabia 27,700,000 18.50 512,450 42,704

United Arab Emirates 5,800,000 15.50 89,900 7,492

Kuwait 3,670,000 19.91 73,070 6,089

Egypt 89,000,000 21.90 1,949,100 162,425

Felicitas Market Coverage

Why targeting new mothers ?

New mothers are typically young & middle

aged with over 80% of them having older

children, educable, responsive to advices

and very keen for the health of their

families.

Highest purchasing power as most of the

family purchasing decisions regarding

general hygienic products are taken by

mothers.

By communicating our message at this

very emotional occasion we reach

mother’s family, friends, relatives, etc...

Felicitas Events