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The medium is the message

Feb 16 2012

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The Evolution of Digital Platforms

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Page 1: Feb 16 2012

The medium is the message

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Clay

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Papyrus

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Parchment

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Paper

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Digital

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Differences

• Device agnostic• Networked• Instantaneous• Zero cost (almost)• Indestructible

Why digital communicationis different:

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Networked world

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Dominant platforms

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Behaviour change

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It’s changing us

We are all digital collaborators now