“A STUDY ON “GROWTH OF FASTFOOD CHAINS IN

VADODARA: AN OPPORTUNITY OR A THREAT TO FINE-

DINING RESTAURANTS”

SCHOOL OF BUSINESS AND LAW

VERSUS

REASON FOR CHOOSING THIS TOPIC

• With the rapid growth in the fast-food trends, other dining restaurants are facing problems of attracting customers. This topic is ideal for the research about the opportunities and threat that the dining restaurants face.

Objective and scope of study:

The main objective of this research study is to: • To find out main competitors between fast-food and fine dining

restaurants.

• To study on different opportunities and threats faced by fine dining due to the emergence of fast-food chains.

INTERPRETATION OF THE SURVEY

TOTAL RESPONDENTS 85

Distribution of respondents on basis of Age

• Highest no. of respondents come

into the category of 36 years to

50 years of adults. It consisted of

40% of total sampling size.

• It was followed by people with

age group between 20 years to

35 years which comprised of

35% of total respondents.

• People with age groups of less

than 20 and more than 50

comprised of 15% and 10%

respectively.

Distribution of respondents on basis of Annual Household Income

• Here we can see that almost

half of the respondents came

with the income of more than

5 lakhs per annum

• 27 % of respondents earned 3

to 5 lakhs per annum.

• The people with

comparatively lower income

constituted of about 30% of

the total sample strength.

Distribution of respondents on basis of their frequency of visiting restaurants.% • The frequency of visiting

restaurants means how

frequent does a respondent

visit a restaurant.

• Here we can see that 39% of

respondents visit the

restaurant once in a month.

• 32% of respondents visit

restaurant every week.

• 22% of respondents visit only

once in 3 months

• There are 7% of food crazy

people that visit more than

one times in a week.

Distribution of respondents on basis of the time spent by them.

• 59% of people can afford 1 to 2 hours

in eating in restaurants.

• 36% of respondents afford to spend

half an hour to 1 hour in restaurants.

• There are 5% people who can also

spend more than 2 hours in

restaurants.

• But no one spends less than 30

minutes in a restaurant.

0%

36%

59%

5%

Time Spent while visiting a food joint

less than 30 mins 30 - 1 hr 1 - 2 hrs more than 2 hrs

Distribution of respondents on basis of the time of visiting restaurant.

• Here we can see that more than half of

the respondents prefer to go to a

restaurant in the evening time (78%).

• 16% people visit the restaurants in the

night time.

• Only 6 % people go for lunch in the

afternoon.

• And no respondent visited the joint in

the morning.

0%

6%

78%

16%

Time Of Visiting Restaurants

Morning Afternoon Evening Late Night

Distribution of respondents on basis of the preference of the service.

• Dining was preferred by a mammoth of

85% of respondents.

• While Home Delivery and Self-service

which are considered to be the main

features of fast food outlets were

altogether preferred only by 13% of

the respondents.

• Also only 2% people preferred take

away food facility.

85%

7%

2% 6%

Service you prefer

Dining Home Delivery Take Away Self Service

Distribution of respondents on basis of their preference of food type.

0 10 20 30 40 50 60

Continental

Punjabi

South Indian

Gujarati

Chinese

Fast-Food

Continental Punjabi South Indian Gujarati Chinese Fast-Food

Prefer Least 38 10 16 31 20 37

Neutral 25 19 33 23 38 23

Prefer Most 19 54 33 28 24 23

Distribution of respondents on basis of their willingness to wait for food.

• Here we can observe that

most people are willing to

wait for the food for 11 to

20 minutes.

• The other time periods got

the equal no. of preferences

but are comparatively lesser

than the preference of 11-20

minutes.

0

5

10

15

20

25

30

35

40

less than 10mins.

11 - 20mins

21 - 30 mins more than30 mins

How long are you willing to wait for the food ?

Distribution of respondents on basis of influence

factor on selecting a restaurant.

0

10

20

30

40

50

60

70

Price Quality Service Ambiance Variety offood

HygieneFactor

Convenience

ParkingFacility

Strongly Agree 12 66 46 32 34 59 19 18

Agree 26 17 31 35 32 15 34 26

Neutral 31 0 5 15 16 8 25 26

Disagree 6 0 0 0 0 0 4 11

Strongly Disagree 7 0 0 0 0 0 0 2

12

66

46

32 34

59

19 18

26

17

31

35 32

15

34

26

31

0

5

15 16

8

25 26

6

0 0 0 0 0

4

11

7

0 0 0 0 0 0 2

Strongly Agree Agree Neutral Disagree Strongly Disagree

COMPARISION OF THREATS AND OPPORTUNITIES OF DIFFERENT

RESTAURANTS

5

3

4

2

1

4

5

3

2

1

5

2

3

1

4

2

4

5

1

3 3

1 1 1 1

4

5

3

1

2 2

3

5

1

4

3

2

5

1

4

0

1

2

3

4

5

6

Cost of Production Large number ofcompetitors

Rapid growth of fast foodsectors

Recession Continuous changing intastes of consumers

CHALLENGES

2

6

4

1

3

5

4

6 6

3

6 6

1

6

4

2

3

5

1

5

6

2

4

3

2

6

5

3

1

4

5

4

3

2

1 1

5

6

2

4

3

1

4

5

2

3

6

0

1

2

3

4

5

6

7

PRICE QUALITY SERVICE QUANTITY VARIETY OF FOOD HYGIENE FACTOR

FACTORS

CONCLUSION

• 58% of people can afford 1 to 2 hours in eating in restaurants. 37% of respondents afford to spend half an hour to 1 hour in restaurants. There are 5% people who can also spend more than 2 hours in restaurants. But no one spends less than 30 minutes in a restaurant.

This can be one proof that fast-food chain is less preferred against fine dining restaurants.

• We can see that more than half of the respondents prefer to go to a restaurant in the evening time (78%). 16% people visit the restaurants in the night time. Only 6 % people go for lunch in the afternoon. And no respondent visited the joint in the morning.

By this we can say that, schemes of morning breakfast menus of fast-food outlets like Mc Donald’s, Subway etc. do not attract the consumers.

• Dining was preferred by a mammoth of 85% of respondents. While Home Delivery and Self-service which are considered to be the main features of fast food outlets were altogether preferred only by 13% of the respondents. Also only 2% people preferred take away food facility.

As a result one gets a hint that fast-food chain does not behave like a threat to fine dining restaurants.

• In one of the analysis, we saw studies the preferences of people in various types of dishes. There we found that dishes like: Punjabi , Chinese , South Indian etc. were largely preferred over fast-food dishes. But at the same time people preferred to go to a fast-food outlet if they were given the choice of continental ad regional variety of food , i.e. : Gujarati , Rajasthani , Kathiayavadi etc.

Both of the types of food are on the equal balance in this aspect of analysis.

• A clear cut answer was given when the respondents were asked to name their 2 most favourite restaurants.

1. Mirch Masala (Punjabi)

2. Sankalp (South Indian)

3. Sayaji Hotel (Multi Cuisine)

4. The Grand Bhagwati (Multi Cuisine)

5. White Potato (Punjabi)

6. Subway (Fast-food)

7. Mc Donald’s (Fast-food)

One can easily make out from the these responses that fine dining has an edge over fast-food restaurants.

THANK YOU

QUESTIONS PLEASE