FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCE

Fashion & Beauty Tech: 20 startups that are reinventing customer experience

©Shiseido by Serge Lutens

Introduction As part of our projects including market watch, cultural and digital transformation and optimization of customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world.

We are thrilled to highlight a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing customer experience and are likely to become industry game changers.

Our selection: •  Startups that create personalized products and services based on customer data. •  Startups that have conceived of a new generation of direct-to-consumer brands based on

community needs, high quality products, transparency, comfort etc. •  Startups that have invented new services and business models based on commodity or

sustainability. •  Startups who have created immersive experiences that help customers in their buying decision

process. •  Startups who are fighting against counterfeit threats/risks.

Several of these startups already collaborate with prestigious and early adopter brands and retailers. Others are potential targets for Fashion/ Luxury or Beauty groups and brands for investment or acquisition.

2 ©iVentures Consulting 2016

Fashion & Beauty Tech: 20 startups that are reinventing customer experience

Personalized Products & Services

Immersive Experiences

New Direct-to-Consumer Brands

New services & Business models

Combatting Counterfeiting


PERSONALIZED PRODUCTS & SERVICES


www.codageparis.com

5 5 ©iVentures Consulting 2016

Direct-to-Consumer Custom Formulated Cosmetics (FR)

Who they are: Codage Paris is a cosmetics brand that formulates and creates custom-made skincare for the specific needs of customers. Products include: face products, eye contour serums and dietary supplements. Customers who know the needs of their skin or have a "beauty prescription" from one of Codage’s expert partners, can create online exclusive skincare formulas. Within one week, Codage formulates their "all-in-one" bespoke serum, custom-made in France, labelled with the customer’s initials and delivered worldwide. Customer benefits: •  Create online custom-made products

specifically for individual skin’s needs.

Who they are: Through the use of a simple selfie, Plum Perfect is photo-based technology that assists women to find the right shade of makeup based on their skin, lips, eyes and hair color.

Customer benefits: •  Receive personalized make-up shade

suggestions based on individual skin, lips, eyes and hair color.

Brand benefits: •  Engage consumers. •  Increase conversion rate and overall

customer satisfaction.

Clients: Iman Cosmetics, Macy’s … Listed as “Business & Tech professionals who are changing the game in 2016” by The Huffington Post.

Color-analyzing Technology and Mobile Application (USA)

www.plumperfect.com 6 6 ©iVentures Consulting 2016

Who they are: Shoes of Prey is a global, multi-channel retail brand that enables shoppers to design their own shoes online. Using the “Shoes of Prey 3D designer”, customers choose the shape, color and height of their shoes. Designs are handmade within 4 weeks and delivered worldwide. Shoes of Prey has 5 physical shop-in-shops at Nordstrom stores in the US and 1 store at Jones in Sydney. Customer benefits: •  Create the shoes consumers want. Client / partner: Nordstrom. Best International Conqueror 2015 & Online Retailer of the Year 2014 at the Online Retail Industry Awards.

Shoe Customization Brand (AU)

www.shoesofprey.com 7 7 ©iVentures Consulting 2016

Who they are: Stitch Fix is a personal styling platform that delivers curated and personalized apparel and accessory items for women and more recently for men. Stitch Fix blends expert styling, proprietary technology and data to solve fashion needs for women and men and deliver a personalized shopping experience. Customers share their style profile with a personal stylist. A non-subscription model, they get 5 hand-selected pieces of clothing delivered to their door. They keep and pay only for what they want and return the rest. Customers send specific feedback to better future choices. Customer benefits: •  Service of a personalized stylist that

evolves specifically based on their taste, needs, lifestyle and feedback.

www.stitchfix.com 8 8 ©iVentures Consulting 2016

Personal Styling Platform for Women & Men (USA)

www.wayskin.com 9 9 ©iVentures Consulting 2016

Pocket Dermatologist Connected Device (KR)

Who they are: Wayskin is a pocket dermatologist connected device that collects data from users’ skin and s u r r o u n d i n g s a n d p r o v i d e s t h e m personalized skincare recommendations ( l ike how often the y should apply moisturizer.) This information comes directly to their smartphone. Wayskin is building a Big Data platform that gathers skin and environmental data from 44 countries. Based on the data collected, Wayskin provides a comparative analysis with others with the same skin type. Customer benefits: •  Get instant personalized skincare

recommendations. Grand prize and $100,000 Google credit at Israel startup competition 2014

NEW DIRECT-TO- CONSUMER BRANDS


Who they are: Everlane is a premium clothing design company for women and men. The brand is sold online, at trunk shows and now has its first brick-and-mortar store in San Francisco. Everlane sells minimalist basics like T-shirts, sweaters, loafers, and bags, made with high- quality fabrics but sold at lower prices by virtue of cutting out the middlemen. E v e r l a n e ’s p h i l o s o p h y i s “ r a d i c a l transparency”: transparency about pricing (Everlane vs. Traditional retailers) and transparency about sourcing and labor practices. Customer benefits: •  Directly buy high-quality basics at

reasonable prices and made in fair and ethical conditions.

www.everlane.com


Direct-to-Consumer Transparent Fashion Brand (USA)

Who they are: Glossier is a Direct-to-Consumer online beauty brand, created by Emily Weiss, founder of the online beauty magazine and community “Into The Gloss” (more than 1M unique readers/ month). Glossier released a product line to support its community by creating a line of bi-dual curated skincare and makeup products “focused on immediate results and a dewy, healthy complexion, based on the opinion that any product should be addressing fundamental skin issues”, according to its founder. Customer benefits: •  Directly buy affordable products based

on the needs of the community.

Direct-to-Consumer Beauty Brand (USA)

www.glossier.com


Who they are: Stòffa is a Direct-to-Consumer menswear brand created by Agyesh Madan, sold both online and via trunk shows. Stòffa started as a small collection of hats and neckwear and has expanded into made-to-measure trousers and outerwear. Stòffa has made quality tailor-made affordable, while streamlining the process. Its service takes 2-3 weeks instead of 8-12 weeks (market average). Customer benefits: •  Directly buy great value and affordable

made-to-measure products, produced in a timely fashion.

www.stoffa.co


Direct-to-Consumer Menswear Fashion Brand (USA)

Who they are: Described as the Tesla of stilettos, Thesis Couture offers scientifically designed high heels with premium designer styling. Using structural engineering, advanced materials, and a keen focus on human factors, Thesis has created a patent-pending internal architecture of core components to replace the century-old parts still used in today’s painful high heels. Its design and materials measurably improve load distribution across the foot, impact shock and friction, which results in a healthier & l o n g e r - w e a r i n g s h o e t h a t n e v e r compromises on sexy aesthetic. Customer benefits: •  Directly buy comfortable designer styled

high heels.

www.thesiscouture.com


Direct-to-Consumer Stiletto Brand (USA)

NEW SERVICES & NEW BUSINESS MODELS


Who they are: Glam Squad is the Uber for beauty services allowing to book a pro team for hair, makeup and nails via an app and website. Based on the style the user has selected, Glam Squad will assign a beauty professional to arrive in as little as 90 minutes. Glam Squad operates in New York City, Los Angeles and Miami. Customer benefits: •  Get the same on-demand luxury styling

as the rich and famous. •  Commodity: fast booking through an

app; beauty professionals come to customers at their home, office or hotel.

On-demand in-home Beauty Service (USA)

www.glamsquad.com


Who they are: Rent the Runway is the Netflix for premium fashion apparel. It is an online E-commerce service that allows women to rent premium designer apparel and accessories (Diane Von Furstenberg, Kate Spade, Equipment, Tory Burch etc.). For $139/month, subscribers can rent up to 3 items for an unlimited period of time. Items can be sent back and exchanged for other outfits. Rent the Runway expanded beyond pure E-Commerce into Brick & Mortar stores in major US cities (NYC, Chicago, Las Vegas, Washington DC). Customer benefits: •  Get designer dresses, accessories, tops,

skirts and more on rotation. One of the 50 companies disrupting the status-quo in 2013 by CNBC.

www.renttherunway.com 17 17 ©iVentures Consulting 2016

Women’s Fashion Rental Service (USA)

Who they are: Material Wrld is a luxury fashion trade-in service for customers to earn upfront shopping credit at top retailers. Women trade in designer fashions they no longer wear and shop for new items at 700+ retail locations nationwide such as Bloomingdale's, Barneys, etc… using their Material Wrld Fashion Trade-In Card powered by Discover. Customer benefits: •  Refreshing their wardrobe, with their

own trade-in kits and cash incentives. •  Alleviate their “fashion guilt” by

recycling.

Luxury Fashion Trade-in Service (USA)

www.materialwrld.com


IMMERSIVEEXPERIENCES


Who they are: F i t t e r y ’s b i g d a t a s o l u t i o n s c r e a t e merchandising tools for retailer sites that guide shoppers to items that fit them best, while delivering sales and product insights to better inform retailer strategies.

Customer benefits: •  Eliminate the hassles of fitting rooms and

online returns. •  Make the clothes shopping experience

smarter.

Brand benefits: •  Increase conversion rate and overall

customer satisfaction. •  Reduce return rate from 30-40% (market

average) to 6% (Fittery average).

Clients: J. Crew, American Eagle, Ralph Lauren etc. Fashion & Technology Lab program 2016

Big Data solving the online Clothing Fit Problem (USA)

www.fittery com 20 20 ©iVentures Consulting 2016

Who they are: Lo o k l et ret h i n k s t ra d i t i o n a l i m a ge production and offers a modern, scalable, and industrialized workflow for fashion E-commerce players. Looklet provides brands and retailers with an in-house studio and creative styling tools to produce high quality dynamic fashion images.

Customer benefits: •  See fashion items from a multitude of

angles, worn and not worn and on different looks.

Brand benefits: •  Cut production costs by 2/3 with virtual

models (ie. Vente-privée). •  Simplify shooting production. •  Show products from a multitude of

angles and combinations of looks.

Clients: Neiman Marcus, Saks, H&M, Vente-privee. JC Penny, Gilt etc.

Smart Technology for Fashion Imagery (SE)

www.looklet.com 21 21 ©iVentures Consulting 2016

Who they are: Metail is a virtual fitting room service that allows customers to create an online 3D model of themselves that reflects their personal size and shape and to try on clothes.

Customer benefits: •  Show customers what they look like

from behind, and virtually dresses them. •  Save time on trying outfits.

Brand benefits: •  Increase conversion rate (up 22%) and

overall customer satisfaction. •  Reduce return rate (down 5%).

Clients: Zalando, House of Holland, Glamour, Dafiti, Abof.com etc.

IBM Commerce 2015 Ecosystem Technology Innovator. Digital Coalition 2015 / Decoded Fashion Futures Award

Virtual Fitting Room Service (UK)

www.metail.com.com 22 22 ©iVentures Consulting 2016

Who they are: Based on its own patented image processing technology, Memomi’s MemoryMirror allows customers to see themselves from all sides, compare outfits, see how certain clothes look in certain colors and share the looks with friends. Customer benefits: •  Shows them what they look like from

behind, and dresses them virtually. •  Save time spent on trying outfits.

Brand benefits: •  A smart-shopping experience. •  Engage shoppers in-store. •  Increase in-store sales. •  Gain valuable shopper data in-store.

Clients: Neiman Marcus, …

High-end Digital Mirror Software Platform (USA)

www.memorymirror.com 23 23 ©iVentures Consulting 2016

Who they are: ModiFace technology is the basis of the leading patent portfolio on skin analysis and facial visualization. Patented augmented-reality technology can show makeup, hair, skin and anti-aging changes in LIVE 3D video and photo.

Customer benefits: •  Try on make up, skincare and hair

products in real time.

Brand benefits: •  Engage consumers. •  Increase conversion rate and overall

customers satisfaction.

Clients: Sephora, L’Oréal Professionel, Urban Decay, Avon , Loft etc.. Inc 500/5000 fastest-growing company Samsung Challenge Top Lifestyle category winner.

Augmented Reality Technology for the Beauty Industry (CA)

www.modiface.com 24 24 ©iVentures Consulting 2016

Who they are: Oak Labs enables retailers to create magical and meaningful customer experiences, while capturing previously unattainable shopper insights. The Oak Mirror is an interactive, touch-screen mirror that empowers shoppers to customize their fitting room's ambiance, explore product recommendations and digitally seek assistance from store associates.

Customer benefits: •  Assist and ameliorate in-store customer

experience.

Brand benefits: •  Offer a smart-shopping experience. •  Engage shoppers in-store. •  Increase in-store sales. •  Gain valuable shopper data in-store. Clients: Ralph Lauren, …

Interactive Fitting Room (USA)

www.oaklabs.is 25 25 ©iVentures Consulting 2016

COMBATTING COUNTERFEITING


Who they are: Cypheme is artificial intelligence technology able to detect counterfeited products by analyzing their package's microstructure through a smartphone’s camera and machine learning methods. Customer benefits: •  Check authenticity of a cosmetic

products. Brand benefits: •  Protect brands and customers against

the threat of counterfeit. Clients: Lactybio, … Bosch Ventures Award 2016 Microsoft Accelerator Paris (8th Class)

Smartphone based Anti-Counterfeit Technology (CHINA)

www.cypheme.com 27 ©iVentures Consulting 2016

Who they are: Hikitag is an exclusive registration & peer-to-peer authentication service, designed to protect luxury brands and their consumers against the threat of counterfeit. Each product carries a tag with a unique product ID number which, once activated and registered on Hikitag.com or via the app, is matched with an Authentication Code only available in the owner's secure account. Customer benefits: •  Check authenticity of a luxury product. Brand benefits: •  Protect brands and customers against

the threat of counterfeit. Clients: NA ABC Luxe Digital innovation award 2016.

Registration & Authentification Services (UK)

www.hikitag.com 28 ©iVentures Consulting 2016

iVentures Consulting is a Boutique Management Consulting company dedicated to Digital transformation and Ecommerce & Omni-channel in Fashion, Luxury, Beauty and Retail. Founded in 2005 by Aurélia Ammour and Christophe Biget, iVentures is based in Paris and San Francisco.

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•  Digital transformation: Digital integration in all aspects of business

•  E-Commerce & Omnichannel ecosystem audit and strategy definition

•  Innovation strategy: Market watch, Lab/ Accelerator, Startup ecosystem

•  Support to deployment

C O N S U LT I N G B U S I N E S S I N T E L L I G E N C E

•  Top Management digital transformation program w/ Ecole 42

•  Digital academy •  Reverse mentoring •  Digital day/ tribune

•  Learning expedition

C U LT U R A L T R A N S F O R M A T I O N

•  E-Shopper Index: Ranking & Analysis of leading companies’ E-Commerce performances throughout the customer journey

•  Deep dive analysis: E-Commerce & Omnichannel performances optimization

M A I N C L I E N T S

Beauty: Clarins, Diptyque, Feelunique.com, Lancôme, L’Oréal Paris, LVMH Fragrance, Nocibé, Paco Rabanne, Puig, Sephora, Yves Rocher.

Fashion & Luxury: Baccarat, Boucheron, Céline, Esprit, Givenchy, IKKS, Just One Eye, Kering Group, Lacoste, LVMH Group, Loewe, Moet Hennessy, Vilebrequin.

Retail: Carrefour, Darty, Fnac, Micromania/ Gamestop, Monoprix, Stokomani, Tati, Truffaut.

About iVentures Consulting


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Aurelia Ammour Partner

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