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©2010 DFS Services LLC Confidential and Proprietary Do Not Copy or Distribute 1 Innovate or Die: Brand Innovation in the Payments Industry Farhan Ahmad, General Manager of Prepaid and Director of Emerging Payments, Discover Network

Farhan Ahmad - Discover Network

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Presented at Chicago AMA's BrandSmart 2010, June 24 at the UIC Forum.

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  • 1. Innovate or Die: Brand Innovation in the Payments Industry Farhan Ahmad, General Manager of Prepaid and Director of Emerging Payments, Discover Network
  • 2. Innovate or Die
    • Innovation is not for the faint of heart and takes risk which is outside of the traditional comforts.
    • Geoff Nicholson, 3M Post-It Note Inventor
  • 3. What Do These Companies Have in Common?
    • Named Business Weeks Top 10 Most Innovative Companies for 2010
  • 4. The Power of Business Innovation to Create Brands
  • 5. Innovate or Die
    • Insanity is defined as doing the same thing over and over again and expecting different results.
    • - Albert Einstein
  • 6. Companies who are doing it differently.
  • 7. Payments Evolution
  • 8. New Payment Forms Impact Consumer Interactions New Forms of Marketing New Types of Commerce New Demands of Payments New Interactions Where do traditional Payments Brands fit?
  • 9. The Perfect Storm for Payments is Brewing
  • 10. In Payments, Innovation is Coming From Unexpected Sources 31% Alternative Payment Company Share of Internet Payments by 2012 $526 Billion Expected Prepaid Load in US by 2012
  • 11. Consumer/ Buyer Merchant/ Seller Roles are Changing and Competition is Increasing Payment Network Consumer Card Issuing Bank Merchant Service Bank
  • 12. New Payments Innovation Frontiers
  • 13. The Rise of New Payments Brands DEAL WITH IT.
  • 14. Mobile Phones are the Next Frontier Access Availability 2 Way Communication
  • 15. Mobile Payments: Why Hasnt Innovation Hit the U.S.? ?
  • 16. Mobile Payments: Why Hasnt Innovation Hit the U.S.? Inconsistent set of standards Convenience and security issues Payments Infrastructure Value Proposition
  • 17. Mobile Payments: Changing the Way We Do Business
  • 18. How Will Innovation Affect Payments Brands? What if every consumer becomes a merchant?
  • 19. Which Brands will Innovate? Online Payments Social Media Online Games
  • 20. Innovate or Die
    • Life is 10% what happens to you and 90% how you react to it.
    • -Charles Swindoll, American Clergyman
  • 21. Innovate or Die: Brand Innovation in the Payments Industry Presented by: Farhan Ahmad, General Manager of Prepaid and Director of Emerging Payments, Discover Network Thank You!