39
nakanok nknkztk Fansite Tenjinbashi Bazaaras local communication by socialmedia May 21, 2011 tenjinbashi.com Kazutaka Nakano NPC Corp.

Fansite“TenjinbashiBazaar” as local communication by socialmedia

Embed Size (px)

DESCRIPTION

This slide was introduced in a event ' 1,000 English Speakers ' held in Osaka on 21st, May.

Citation preview

Page 1: Fansite“TenjinbashiBazaar” as local communication by socialmedia

nakanok

nknkztk

Fansite “Tenjinbashi Bazaar”

as local communication

by socialmedia May 21, 2011

tenjinbashi.com

Kazutaka NakanoNPC Corp.

Page 2: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 2

About

Page 3: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 3

About

Sales Promotion Planner

Me

NPC Corp.Paper and web

contents production

Page 4: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 4

TodayWhat I introduce to and

what I want to share

with you is…

Page 5: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 5

Our activities for

revitalizing local community

by cheering up the shopping streets

with Socialmedia

Page 6: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 6

SummaryFansite “ Tenjinbashi Bazaar ”

Page 7: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 7

Summary

* Corporate Social Responsibility

Activitiy for CSR

Launched last June

* Cheering up Tenjinbashi shopping streets

* Revitalization of the local community

as a local firm

Page 8: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 8

Summary

* Longest in Japan

*2.6km for 3 stations

*about 600 shops

Page 9: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 9

Summary

* Good spots to go !

Page 10: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 10

Summary

* Good dishes, Clothes, General goods

Page 11: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 11

Summary

* People’ heated atmosphere

Page 12: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 12

Summary

We are sure

You enjoy them !

Page 13: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 13

Summary

Our website* Like a portal that gathered

various social web services

Page 14: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 14

Our site* Like a portal that gathered

various social web services

Summary

Page 15: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 15

Summary

Vision

Action

Mission

Mascot

* Please let me introduce our activities.

Page 16: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 16

Summary

Action

Mission

Mascot

* To try for

the most cheerful shopping street,

in addition to the longest

Vision

Page 17: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com

Vision

17

Summary

Action Mascot

* To promote customers’ coming to

Tenjinbashi by transmitting and sharing

its information with socialmedia.

Mission

Page 18: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com

MissionVision

18

Summary

Mascot

* To transmit information

in 5 social web sites

Action

* To introduce digital guide book

Page 19: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 19

SummarySummary

Page 20: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 20

SummarySummary

Page 21: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com

MissionVision

21

Summary

* By the way, we have a mascot.

Mascot

Page 22: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 22

Summary

Mascot

Page 23: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 23

Summary

Mascot

* He is called “ Hangyo-kun ”.

Page 24: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 24

Summary

Mascot* He is a “ Carp ”.

* 「 お客さん、来い鯉 」

* He never defeat YURU-Chara !

Page 25: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 25

Summary

Page 26: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 26

Summary* We have no money…

* More impressive, More memorable

* and more interesteing mascot

to be in the news !

Page 27: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 27

Summary

Mascot

* He has a assistant “ Jyoshu ”.

This mask is handmade.

Page 28: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 28

Our mind,our activities

Page 29: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 29

Our mind

1

2

3

Information

Relationship

On & off line

Page 30: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com

Our mind

30

2

3

Relationship

On & off line

1 Information

Products

Services Passion

Page 31: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com

Our mind

1 Information

31

3 On & off line

2 Relationship

Shopkeeper×

Shopkeeper

Customer×

Customer

Customer×

Shopkeeper

Page 32: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com

Our mind

2 Relationship

1 Information

32

Customers×

Shopkeeper

Customers×

Customers

Shopkeeper×

Shopkeeper

3 On & Off line

Off Line

On Line

Page 33: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 33

Our activities

1

2

3

Transmitting

Hangyo-kun blog

Seminar

Page 34: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 34

Our activities

1

2

Transmitting

Hangyo-kun blog

3 Seminar

* To let people know how to

use socialmedia.

Page 35: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 35

Our activities

3 Seminar

I got it !

やったりましたw

Page 36: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 36

Why don’t you have fun Tenjinbashi,together?

Pls,Join us!

Page 37: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 37

Summary

* Why don’t you come to tenjinbashi?

Page 38: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 38

Summary

Deep Osaka is here.

Have fun !

Page 39: Fansite“TenjinbashiBazaar” as local communication by socialmedia

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 39

Thank you for your kind attention.

nakanoknknkztk

* If you like, share ideas !

Kazutaka Nakano

nknkztk.

tumblr.

com