Fan page Profit Lab

Copyright 2014 Virtual Wonders Web Solutions | 1

Fan Page Profit Lab

1



Why use Facebook for your business?

Who drive to work and walk past a sea of potential candidates every day,

but you just can’t seem to find a way to show them what you’re offering.

If you’re like most distributors,


But you don’t want to annoy everyoneby trying to chase them down and give street corner presentations.


You want to tell the world about your business opportunity and your amazing products.



Most Distributors feel that way.They feel stuck.

And they stay stuckIt’s a shame really.


But it doesn't have to be that way! Facebook offers us a source of traffic that is, well... massive. If they were a country, they’d be the 3rd largest country on the planet! People now spend more time on their site, than any other site on the internet



But most people aren’t able to tap into this incredible resource of people because they DON’T have a Fan Page,

also known as a business page.




Hi my name is Jody Steeg

I’m a second generation Network Marketer and I co-founded the first, closed loop online

marketing system for Networkers in 2005.

Why listen to me?


In 2009, I went on to start Virtual Wonders Web Solutions which has grown to become the leading company in our industry dedicated to

creating business tools and training for Network Marketers.

Why listen to me?


Why listen to me?

I’ve spent thousands of dollars on courses and books for Facebook Marketing to learn strategies that would apply to traditional business and Network Marketing business models. I regularly follow more than 10 blogs and social media strategy sites.

I have spent over 10 thousand dollars on advertising in Facebook.


My strategies have helped us grow our own Fan bases.

Why listen to me?

Virtual Wonders Web Solutions My Freedom Factory

Your Freedom Project


Why listen to me?

and myself and my team have helped over 50 other Network Marketers grow their fan bases to over ½ a

million fans and counting!

March 08- 85,030 fans

March 29 - 63,660 fans March 07 – 143,564 fans June 06– 31,309 fans

April 17 – 99,325 fans May 28 – 57,551 fans



Now I’m sure you’ve already heard that you want to get a fan page for your business

Do you really even need a Fan Page?

But if you feel like I did, you may be wondering if you even need one.

And if you did get one, how would you set it up, how would you get fans?

You know I heard the same things a few years back and I resisted what I thought was just hype.


Luckily I decided to get serious about studying Facebookand the importance of a Fan page and how to use itto build a Networking business back in 2011.


But I didn’t get serious about using ituntil early 2012

This was a mistake, I took too long to get going and missed out on a huge number of opportunities.


Sadly I still see thousands of other Network Marketers who have yet to create a Fan page because they’re lost,

confused and still resisting what they think is hype just like I was.



And as more and more people discover the power of Fan pages, it’s becoming more competitive

and expensive to succeedBut there’s still time to get in before the masses do


And I’d like to help you get your page started


What you’ll learn in this Webinar

• Exactly why you want to use Facebook for your business • The key reasons every Network Marketer wants a Fan page • The main Fan Page strategies and which to choose• The #1 key objective your page must help you accomplish• Common mistakes people make and how to avoid making them



• Exactly why you want to use Facebook for your business • The key reasons every Network Marketer wants a Fan page • The main Fan Page strategies and which to choose• The #1 key objective your page must help you accomplish• Common mistakes people make and how to avoid making them




• Why you want a fan page • The number one thing you want your page posts to achieve• The types of fan page strategies and which you should choose• How to deal with Facebook’s latest changes to the newsfeed



Facebook VS other Social Mediafor prospecting for Business Builders

TwitterFacebook LinkedIn Pinterest

• No business pages

• Harder to build a following and ads are still new

• You have to hope they’ll search for you

• Do offer a company page

• Advertising is expensive

• Much smaller user base

• Better for B2B or for recruiters

• You can have a business page

• You can pay to build fan base

• Easier to target interests• Largest User base• You can put your ads in

front of people• It’s where most of your

prospects are!

Google +

• Do offer business account

• Can’t pay for following

• Can’t schedule pins

• Better for products

• Offers business pages

• Small user base

• Has potential with Hangouts

• Very hard to advertise with them for MLM

• You have to hope they’ll search for you


Huge Traffic SourceAllows you to create an audienceSocial proof when you have a sizeable fan baseAllows you to get exposure to your lead capture websites so you can generate leadsAllows you to run newsfeed ads!!

Why you want a Fan Page

Bottom Line: Allows you to consistently Attract Traffic and Capture Leads


Think like an Entrepreneur NOT an Opportunity Seeker

Social media is slow and this is good

Building something you can repeatedly tap into is priceless

Think like Toyota: Don’t sacrifice long term gains for short term profits

You must have the stamina

You need to be willing to Give, Give, Give – then Ask…

Get your mind set straight first


There’s inexpensive traffic

There’s wealthy traffic – Facebook knows who the buyers are

Facebook now offers retargeting

Unlike traditional search you can hyper focus your interests

Facebook Traffic


Fan Page Success Formula

FansFan Page

Exposure



Exposure

Traffic

Clicks



Success

Traffic Leads


Page Strategies to Consider

Traditional BusinessExamples: Star Bucks, Shaklee

Page Objectives• Engagement• Brand recognition, brand trust etc.• Offers and Promotions• Service & Support

Generic Traffic Gen.Examples: Dannie Cade, Me

Personal BrandingExamples: Amy Porterfield, Mari Smith

Page Objectives• Lead Generation• Offers/promotions• Engagement• Brand recognition

Page Objectives• Lead Generation


Page Strategies to Consider

Distributor Location focusedExamples: Shaklee Distributor New Castle County - Earl Lofland

Page Objectives• Being found in search• Brand recognition, brand trust etc.• Offers and Promotions• Service & Support

NicheExamples: Create Vitality For Life

Page Objectives• Lead Generation• Offers/promotions• Engagement


Why we are now focusing on the personal branding page.

Builds credibility Connects to your Newsfeed ads Pay to play means we now want targeted fansWe want to build an audience that connects


How do we get fans?

How do we keep those fans?

How do we convert our fans into Members or

Distributors?

How do we convert Fans into Profits?


First…

Why do we even want fans?

We want fans because that’s how we can get our status updates a.k.a. Page Posts into their newsfeeds. The Newsfeed is the holy grail of Facebook. It’s where the eyeballs are.

Getting into thousands of newsfeeds get us EXPOSURE!


What kind of fans do want?

No we don’t want a bunch of low cost fans from countries we don’t do business in just for the sake of a ‘like’.

You want interested fans who read and comment on your posts and your blogs, who like and share your content, watch your videos. Fans who are actually interested in what you’re doing and what you offer.


Who wants to be our fans anyways?

Maybe friends, family and our existing organization. However this alone is too small a base of fans to rely on the

traffic needed for success.

How do we get Fans?


Why would strangers want to be our fans? We are not well known brands or businessesWhat can the average distributor post that would truly compel people to want to be a fan and stay a fan?

Remember… People don’t come to Facebook to be promoted to…

It is difficult for the average distributor to consistently curateinteresting content that gets high engagement.


Why would a stranger care about us? They don’t!

They care about themselves.

We have to ask these questions….



QUESTION ANSWER

What could we do that would get a stranger, who

doesn’t know anything about our Network

Marketing business to be a Fan and stay and fan?

Target a broad range of interests using ads and then Post fun, cool, entertaining,

educational and interesting things in their newsfeed.

In short, we feed them what THEY want based on our like campaigns and promote

our lead capture websites in the mean time.

Just like Television and radio does! Give you great content and deliver ads around it.



QUESTION ANSWER

So how does that help us?It earns us the right to stay in their newsfeed,

and more importantly we get to post a link to our lead capture website in

EVERY post.

This get us EXPOSURE



FansFan Page

Exposure

Exposure

Traffic

Clicks

Success

Traffic Leads


What your page MUST do

Your page must help you Attract Traffic and Capture leads


Common Mistakes people make

• They don’t create posts that get high engagement

• They don’t pay to get fans

• Spam people or give a like, then beg for a like in return

• They don’t add links to their Lead Capture Websites

• They try to do everything on their own and waste time and money

• They go by hunches and don’t use data and strategies


What about the video saying advertising is worthless?

• Facebook isn’t perfect, but they still have the most eyeballs that are easy to reach vs any other platform

• He’s saying it’s not worth it for independent creators, non profits and regular folks to advertise. Those categories don’t include us.

• Facebook's recent changes are no surprise and we'd be naive to think Facebook would give us 100% free advertising when they're now a publicly traded company. However that doesn't mean it's not worth it.

• We’re about lead capture, he’s not. We’re in a completely different universe with very different objectives.


What about the video saying advertising is worthless?

• He’s right, don’t buy ‘Fans’

• Junk likes are worse than useless. He’s right

• There’s no way to delete fake fans. He’s right, so usetargeted ads only to countries Shaklee is in.

• His tests didn’t include legitimate businesses withquality posts that people would engage with.

• It still has one of the longest on site viewing stats of every website in the world. People are reading the newsfeed.. You want to be in THEIR newsfeeds.


Lets visit our research lab in action…


The Big Challenges

• Attracting fans is difficult to do without spending time and money testing

• Keeping the fans you do get is not easy

• Finding the content needed for posting multiple times a day is a challenge

• Monitoring the metrics and results and reacting to changes

• Teaching these skills to your team is difficult

• Having to deal with constant changes on Facebook is a never ending challenge

• Dealing with Facebook isn’t easy because they don’t like MLM, Home business


1. Choose your strategy2. Ensure your page helps you generate leads3. Set up a system to help you maintain and grow the page4. Keep learning > join our Facebook Group!5. Don’t try to do it all yourself, get help!

Quick Recap


The fastest way to get Fans and results is to let our team do it for you!

JUMPSTART YOUR FANPAGE GROWTH


Success in Shaklee Depends on yourAbility to attract traffic and capture leads

In fact we’ve helped our clients generate almost 500k fans to their pages already!


Here’s what we do for you

We’ll set up and customize your web browser

We'll connect your Facebook profile and Fan page address to your Freedom Project account


We'll customize your Facebook Personal Profile

We'll set up and customize your Facebook Fan Page



We'll set up your LIKE campaign to help attract fans



Posting InsightsTips for Traffic

Here’s what we’ll teach you


You'll get our FacebookMarketing 365 service

FREE FOR 30 DAYS

Don’t forget of THE BIG BONUS


YOU GET ALL THIS FOR JUST

$300OR 4 EASY PAYMENTS OF $85


Let’s recap what you get:

www.FanPageJumpstart.com

• Browser Set up and optimization• Add Page Graphics • Admin Set up • Kick start Page Posts • Set up your Like Campaign• Training on posting, insights etc.• Free Page management for 1 month

FAN PAGE JUMPSTART


FacebookProspectingAcademy.com

Join our Facebook Prospecting Academy

To get a complete understanding of how to prospect on Facebook…


facebook.com/jody.steeg

Add me as a friend in Facebook


facebook.com/groups/yourfreedomproject

Join our Facebook Group