Famous in Your Field:

How Speaking, Publishing, Content Marketing, Media Outreach & Social Media Can Reverse the Sales Process

Practical Magic Marketing, LLC | PracticalMagicMarketing.com | Lori Nash Byron

Famous? No, not like Charlie Sheen & Us Weekly.

I mean that you’ll become recognized as a leader and expert in your area of business.

What you’ll get: Name recognition Found on the web Increased sales or leads An increase in traffic to your website A broad expertise presence Media recognition and coverage of

your business

What We’ll Cover

Bad news Good news Your star map Starmakers – 5 fame campaign

elements Success stories

The Bad News

Why you’re not making big box office in your business Well kept secret Abundance Overwhelm Lack of trust

The Good News

Why you can reverse the sales process Opportunity Freedom Access Tools

A-Listed

A Listed

A Listed

With all the competition, with all the competing interests for your client’s time and attention, you’ve got to stand above the crowd.

The A List is that special group of performers who never have to audition – people reach out to them with parts, opportunities, because their reputation and track record says that they will deliver the goods.

So how can you create trust and be seen as the go-to expert in your industry?

A Listed

There is an approach that you can use to create the A List effect for you & your biz.

Certain marketing tactics are just so much more effective than others. There are 5 activities in particular that just plain work. If you focus on those, or even two or three, you’ll get BIG results in your business.

You’ll have star power.

Star Power

In Hollywood, the biggest celebrities are given the most free stuff.

There’s a similar effect in business – the companies and service professionals who have the most visibility, and seem the most successful don’t have to work as hard at selling. People approach them. Did you wonder how that happens?

Star Power

Businesses and professionals who are savvy about working their fame campaign get the best clients, without having to beg.

By using starmaker tactics, you’ll get:

Exposure: reach more people Goodwill: generate trust in your market Credibility: establish yourself as THE

authority Higher rates: people pay more for specialized

knowledge – they look for the experts

Map Your Fame Campaign Goals Fans Assets Starmaker tools The Route

Goals

What do you want? What are you willing to invest? What are your resources?

Goals

Like all good campaigns, we start with goals: what do you want to achieve? (Be honest with yourself.) By when? What are your goals for the end of these year, the end of the quarter, the end of the month?

What are you willing to invest? Are you willing to invest a specified amount of your own time? Are you going to hire help for some or all of it? Planning and executing your fame campaign requires dedication and follow through. You can do it, but you must be committed.

What are your resources? Do you have people on staff with writing talents? Is there a Toastmasters Club nearby that can help you hone your speaking skills? Can you hire a writer?

Your Cheering Section

Raving Fans

Who are your fans? Where do they hang out? What do you have that they want

desperately?

Assets

What do you have to work with? What are your business services,

capabilities, special advantages The IT factor: how is your business ,

your service unique, different, special?

Starmaker Tools

Speaking

Publishing

Content MarketingMedia

Outreach

Social Media

Speaking

Why it works: credibility, authorityLeverage: one to manyMany forms: presentation, panel

discussion, webinar, video

Speaking

Nuts & bolts Find your audience Events, dates, contacts Sizzling presentation proposals Avoid “preaching to the choir”

Publishing

"Who are the consultants in the top 5% income-producers?  They are the thought leaders who regularly publish books and articles."

-Kennedy Information Systems

Publishing

Magazine articles Newspaper articles Case Studies Reports E-books Books

Content Marketing

Anything created and uploaded to the web: digital content, websites, microsites, blogs, webcasts, podcasts, events

Content is like magic! It works for you 24-7, attracting clients, educating them on your firm’s unique value so that you don’t have to chase.

Content Marketing

Educate Entertain Engage Repurpose

Media Outreach

“If I were down to my last dollar, I’d spend it on PR.”

~Bill Gates Founder of

Microsoft

Media Outreach

Press releases Expert resource Information hub Connector Leverage coverage

Social Media

Social media with a purpose Leverage Personality Resource Connector Spread the word

Route

Create your Fame Campaign Calendar

Prioritize your 5 Starmaker elements Schedule it Track it!

Tips & Tricks

Long term approach: it takes time & effort to get the pieces working for you but when it does, you’ll create a snowball effect

Critical mass: all the tactics you use build on each other , with compounding results

Repurpose: everything that’s created can be reused in other ways

Outsource: no time? Get help

Big Box Office

Famous in Your Field Success Stories Article led to #1 position on Google First national speaking engagement led

to $50k contract Presentations triple traffic to website LinkedIn led to new business partnership Fame campaign around a specific service

led to new partnerships, being quoted as an expert in a major newspaper, national webinar & revenue

Audition Now

You can harness the power of one or more of these tools – speaking, publishing, content marketing, media outreach and social media – to reach more people, make more money and have a bigger impact.

It all happens when you become Famous in Your Field.

Lori Nash Byron

PracticalMagicMarketing.com

Twitter: @LoriByron

Linkedin.com/in/loribyron