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Twitter has exploded on the scene in the last year. It has rapidly evolved and some suggest even changed the way we will communicate in the future. Should your business be on Twitter and who should be in charge of it? Is Twitter here to stay, and who really cares about “What I am doing now?” This webinar will also feature John Pepper, CEO of Boloco, the NEw England based maker of inspired burritos. John "tweets" from his Twitter page at: www.twitter.com/boloco. In this online workshop you will learn: * How to not let “Twitter” be a time suck * Tools to monitor your brand as well as your competitors * The value of personal voice in social media
Citation preview
Family Business 2.0How to ‘Tweet’ in 5 Minutes or Less Per Day
and Why You Would Want To presented by
Nicole Ravlin & Edward Shepard
Our partners
Twitter? Tweet? What?
• What you need to know:– 140 character status updates –
a “micro” blog– Way to disseminate news and
information quickly.– Easy to monitor your brand– Dialogue is possible
• Statistics– One in five internet users are now on Twitter– In 2010, Twitter expects that they will have more than 25 million
users
©PMG Public Relations, LLC 2010
Edward Shepard Vice President of Marketing
Small Dog Electronics
©PMG Public Relations, LLC 2010Source: Pew Internet and American Life Project
Brass Tacks
©PMG Public Relations, LLC 2010
Twitter Lingo
Tweeple? Twittisphere? Having twouble understanding what Twitter is all about and whatthe lingo to use is?
Here’s the very basics:Stream This is what you see on your dashboard (example on next slide)@ use this before any user name to address someone on Twitter publicly.
Example: @hellosmalldog, @pmgnicoleRT Re Tweet – if you want to repeat what someone says to your followers
put this before the quote. Example: RT @fambiz2point0: Last call: #FamilyBusiness #Twitter webinar tomorrow with @PMGNicole & @edwardshepard of @hellosmalldog. Register at: http://bit.ly/arF9Kw
DM Direct Message – a private message to a twitter user that does not show up in the stream.
Who are all of these people and why are they following me?
• They are in a similar industry• They see you as a potential customer• They like what you have to say – you provide
value to their stream
Call 911… someone is following me!
©PMG Public Relations, LLC 2010
Example: stream
©PMG Public Relations, LLC 2010
Benefits for establishing your business on Twitter:
• Broadcast your marketing message• ENGAGE with customers and potential
customers• Keep tabs on your competition• Add value to others in your industry
Twitter for Business
©PMG Public Relations, LLC 2010
Analytics on Twitter• Track your links– How many people are clicking through?– Are you able to mobilize any of your followers?
©PMG Public Relations, LLC 2010
• Develop a strategy• Decide who at your
company will be responsible for tweeting
• Consider using CoTWeet• Twitter “editorial
calendar”
La la la… me me me!Developing a voice for your
company
©PMG Public Relations, LLC 2010
Boloco
Zappos
Example: Amazon
How it worked:
• Amazon offers a deal of the day tweet on Twitter
• Tweet deal get retweeted
• Traffic is driven to the Amazon.com site
•Twitter acts as a sales force
©PMG Public Relations, LLC 2010
• Google Alerts• RSS Feeds for Twitter searches• Twellow.com• Use of a client like seesmic or tweetdeck• CoTweet• Tweetlater (socialoomph)
Tips and Tricks
©PMG Public Relations, LLC 2010
Upcoming webinars
• The hidden tools of LinkedIn. – Thursday, May 27, 2010, 11:00 – 12:00
• Register at: http://vfbi.eventbrite.com/
Thanks for your attention and time!
Nicole RavlinPeopleMakingGood.com
@pmgnicolewww.facebook.com/pmgpr
Edward ShepardSmallDog.com
@hellosmalldog@edwardshepard
Questions?