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Max Havelaar France INTERNE
« Fair trade Act »M a x H a v e l a a r F r a n c e
Max Havelaar France INTERNE
BackgroundLe pacte écologique de Nicolas Hulot :
• N. Hulot was a famous TV animator of Nature show TV (Ushuaïa).• He took the lead to put the ecology in the center of the French
presidential élections withe « Ecology Pact ».• He’d proposed to the presidential candidate to sign his pact (if not he’d
have been candidate himself), • To convince them, he talk to them threw the média, and mobilsed
mediatic people and all citizen to show the example by signing the pact.• And after presidential elections, he adapted the pact for deputy…
The pact :•10 aim•5 concrete actions for the next presidentNow : 746 598 signatures.
Tools :Mediatic supporters. website with a meter, online signature, tools for internet, collect actions…
BUT :- Only french.- Mediatic persons but not so much with NGO, volunteers.- Very good results for awarness, but not so concrete.
Max Havelaar France INTERNE
Background
A time of « crisis » and questions about the future.• Raw material shortage and food crises • Climate changes and other environnement issues • Remise en question du système libéral et de la mondialisation,• Baisse du pouvoir d’achat.
Sustainable Development : a mainstream• Les consommateurs sont à la recherche de solutions concrètes pour agir sur leur environnement.• Des consommateurs centrés sur eux et leur environnement proche.
Opportunities / Threats.• Opportunity : Peoples are attempting a real and global change and will not trust the free market anymore.• Menaces : Protectionism and individual protection.
Max Havelaar France INTERNE
Background
A time of « crisis » and questions about the future.• Raw material shortage and food crises • Climate changes and other environnement issues • Remise en question du système libéral et de la mondialisation,• Baisse du pouvoir d’achat.
Sustainable Development : a mainstream• Les consommateurs sont à la recherche de solutions concrètes pour agir sur leur environnement.• Des consommateurs centrés sur eux et leur environnement proche.
Opportunities / Threats.• Opportunity : Peoples are attempting a real and global change and will not trust the free market anymore.• Menaces : Protectionism and individual protection.
Max Havelaar France INTERNE
Free trade story, Act1
Patrioct ActSubprimes
11 sept 2001, Terrorist
attact
wich solution in a globalised world?
Climate changes and environnement
issues
Agro carburants
Unilateral and warlike response
Overconsommation and liberal obstinacy
Max Havelaar France INTERNE
Free trade story, act2
systemic financial meltdown
and severe global depression
Raw material shortage and food
crises
Next step ?
Wich result ?
Would we make the same mistake ?
Next step ?
To show that international solidarity, regulations and new way of consumption are the only sustainable
answer for a sustainable developpement for everybody.
One stong issue:
Max Havelaar France INTERNE
• Globalization and sustainable development for all can coexist.
• With a few rules, trade could lead to economical, social and environmental development for all.
• Social movements can get organized on a global scale to bring real answers.
• More and more producers, consumers, companies and local authorities are getting involved.
Fairtrade prove it everyday !
Fairtrade is ONE concrete solution that enables me to take action on today’s and tomorrow’s issues while
respecting people and communities.
Message
Max Havelaar France INTERNE
A double strategy1/ Fair trade : a simple answer to take action and prove that an other world is possible.
-> « Fair trade act »: world campain with personnality and NGO to convince everybody (one by one) to change now for fair trade (consumption, rules…), with a meter. A personal commitment, very simple, as an introduction of big change (institutionnal…)
2/ « FLO’s tools »:A. « Fairfriends » : A community of labelised fairtrade supporters to empower consumers and promote their commitment.
-> « Fairfriends mobilisation »: Goodies, tools, volunteering, Flash Mob, Faitrade Breakfast table, Banana’s Day, Carrot Mob, Fairtrade at work…
B. « Fair Trade Town »: Transform the Fair trade act on a public policy to support fairtrade.
Max Havelaar France INTERNE
« Fair trade act » : what is it?People (personnality, local authority, consumers) commit to :• Change when possible for faitrade products.• Convince at less on other persons to sign up the « Fair trade Act » :
As an international challenge with deadlines and measure.
Multi NGO’s cooperation (Slow food, Oxfam..).
Lobbying (médias and politics) with the hudge number to prove than everybody is ready.
Expected Results in France : « 200,000 « Fair Trade Act » by the end of 09 Fairtrade Fortnight »(à ajuster selon les retours de nos partenaires)
Means.• A common internet web site: ww.fairtrade-act.org with exportable coumpter.• commitment cards + card box.• Communication plan (Internet campaign, medias…).
Moi (nom, prénom), je souhaite agir pour un monde meilleur :
• Je choisis quand c’est possible
les produits du commerce équitable• Je parle de cette démarche autour de
moi
Max Havelaar France INTERNE
« Fair trade act » : Wich Kick off could be?
Benoît Panaudeau is a navigator engaged in many solidarity projects and he supports Max Havelaar for a long time.
He’s known in France, but not as a mediatic persons, so he’ve kept a « pure » and neutral image.
He’s is almost running the « Solidarity Course » and he’s looking for an NGO’s to use his trophy and just have call us (25 k€).
Idea:• Convince Benoît to be the fisrt Fairfriends and to launch the campain.
• Use his trophy to finance 1th tools of « Fairtrade act » (cards) (NO SPONSORS).
• Mediatic letter adress to other personnality in different network (politics, sportsman, Pop stars…) to join him.
• Use the Fairtrade network (FANE, FLO…) and his event’s calendar to get an international level (World Social Forum in Brasil in january….),
Max Havelaar France INTERNE
« Fair trade act » for Fairtrade /Max Havelaar
Max Havelaar France INTERNE
« Feel like acting for a better world?
Change for ! »
Baseline
Max Havelaar France INTERNE
« Faifriends » Challenges
1/ « Fair trade act » in a « Faifriends package »:
In world shop, supermarket, post office…
2/Innovative action contest to increase public awareness of fairtrade : Flash mob, Street action, viral vidéos..
+ +
Moi (nom, prénom), je souhaite agir pour un monde meilleur :
• Je choisis quand c’est possible
les produits du commerce équitable• Je parle de cette démarche autour
de moi
Yes I’ve change for
Stickers
Card Send to a friend
6 month to recruit the most of FairfrienfsSchedule = Kick off event : Flash Mob during the Int’l Solidarity Week Closing event : Fairtrade Breakfast Tables from May 9 to 24
Max Havelaar France INTERNE
Max Havelaar France INTERNE
International Event plan:
Go for « fairtrade Breakfast tables » !09 Fairtrade Fortnight starts on May 9, World Fairtrade Day
• « Fairtrade breakfast table » : brunchs « Evénements », le 9 mai 2009 in Finlande , France, Irlande, Suède, Grèce….
• Des brunchs « Fairfriends » : During Fairtrade Fortnight at school, at work, with neigboor…
A good opportunity to meet with Fairfriends and recruit new ones.
Max Havelaar France INTERNE
Fairtrade Breakfast tables!Fairtrade Breakfast tables!
Max Havelaar France INTERNE
Tools
Material:• Commitment cards
• A common tablecloth for all brunches on May 9 with an int’l webcam
• Fairfriends Kits: bags, tablecloth, products, commitment cards, leaflets…
Web : Website to connect, encourage and promote Fairfriends :
• Interactive pages with videos, discussions, blogs…
• Toolbox to take action (campaigns, guides, tool orders..)
• Network Map (Googlmaps) showing actors and events
Max Havelaar France INTERNE
Max Havelaar France INTERNE
Max Havelaar France INTERNE
Max Havelaar France INTERNE