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Fahrenheit 212 Creative Exercises"
Seth Samuels!
1"A summary of how I live my life: "Making the most of the time I have!
1"A summary of how I live my life: "Making the most of the time I have!
Doing so requires adaptability!
DRY Hydration"
Nutrition All Day!
}"
Ingredients that Last"
Dried! ! Dried Dried! ! Dried! Kale ! ! Apricots Blueberries !Strawberries!
}"
No Refrigerator"
Dried Kale!Dried Apples!Sesame Seeds!Water!Agave Nectar!Whey Powder!
}
Same Nutrients"
Fiber!Vitamin C!Calcium!Water!Low Glycemic Index!Protein!
}
Lunchbox Friendly"
No concentrate!!No refrigeration!
Target"
Health- conscious people!
Who look to the convenience of !drink-based nutrition!
While on the move!
Market Size – Blended Health Beverages"
$2 Billion"’14 Revenue*!
* IBIS World!
Market Growth"
Market Dependency"
Traditional Distribution"
New Distribution"
2"Purpose"
Make Teach!
Story"
2"Purpose"
Make Teach!
2"Humanity"
a Studio Consultancy!
Humanity Compassion through Story
$ Consult . Train . Make
Consult
Film + Photo Media Asset Creation Exhibition Planning Strategy Identification
Train
12 Natural Laws of Business - Human-Centered Design Thinking - Servant Leadership - Open-book Finance
Make
Photo Essays Short Films
Studio
Physical Workshop
Digital Workshop
Human-Centered Design
Target"Purpose-driven organizations who value story as the most fundamental pillar of
success!
Market"Strategy ! ! ! !Media ! ! ! !Studio ! !
!!
Digital!
Consultancy!
We’ll have a shot because…"- We act intentionally based on a vision we
wrote and re-wrote together as an organization!
- We chase improvement in our own work rather than the next job!
- We begin and end with purpose!
3"First Assignment"
Lowe’s Home Improvement!
Consumer + Channel Insights !‘Hub-without-Spokes’ Model!1. Urban big-box retail customer purchase and
return opportunity cost high due to transport logistics !
2. Centralized warehouse / sale / service model makes customer care homogenous!
3. What % customers return or request service on purchases?!
Company Insights !‘Hub-without-Spokes’ Model!1. Big-box retailers generally combine their
warehousing, retail, and customer service operations under one roof!
2. Team member stocking, other non-customer-facing activities rival, prioritize over customer interaction!
3. Cross-department generally knowledge low, awareness generally high!
4. Product volume, restocking rates vary across departments!
5. Product mix consistent across stores!
Category Insights!1. Amazon, Wal-Mart achieve efficiency through
fulfillment, warehousing centers respectively!2. Best Buy Geek Squad at-home customer
service directly correlates with consumer confidence!
How might a warehouse hub-and-spokes model lower purchase opportunity costs and tailor
customer service?!
Thanks!
