CREDENTIALS

ABOUT US

OUR HEIGHT & WEIGHT

– Recorded $5.6 million in revenue in 2008 − a 133 percent increase since 2003

– Staffed by 36 full-time public relations professionals

– Established in 1986 as Lord, Sullivan & Yoder; became Fahlgren Mortine in 2003

– Operate as a business unit of Fahlgren, one of the largest privately held communications agencies in the United States

› Full-service agency with 150 associates in nine offices in five states

› Established in 1962

› Represent more than 60 clients

OHIO CincinnatiColumbusDaytonToledo

WEST VIRGINIAParkersburg

GEORGIAAtlanta

FLORIDATampaFt. Lauderdale

COLORADODenver

FAHLGREN: 150 ASSOCIATES AT 9 LOCATIONS

FROM OUR CENTRAL OHIO ROOTS…

CLIENT LOCATIONS

WE’VE GROWN THROUGHOUT THE REGION…

CLIENT LOCATIONS

… AND NATIONALLY

CLIENT LOCATIONS

Ranked as Top 100 firm nationally (#70) by PRWeek magazine

EARNED NATIONAL HONORS

– Past three years › Silver and Bronze Anvils from PRSA

› More than 110 local awards 2006-2008,

› Five Best of Show awards (Central Ohio PRSA PRisms)

IPREX WORLDWIDE PR CAPABILITY

– International domestic reach through IPREX worldwide PR capability

– Marketing Communications– Communications strategy and planning – Counsel on incorporation of message platform across range of audiences – Identifying the important influencers in the arena of the company’s business

interests– Trade and business media relations – Industry and analyst relations – Online/social media management – Technical writing and collateral support – Event and campaign conceptualization and execution

– Internal Communications– Strategic planning and messaging– Communication audits– Change communication– Internal branding– Benefits communication

PRACTICE AREAS

PRACTICE AREAS

– Corporate Communications› Review and counsel on positioning for executive, financial, industrial,

governmental and other corporate communication materials› Interview and presentation preparation › Counsel on incorporation of message platform across range of audiences› Communications strategy and planning› Identifying the important influencers in the arena of the company’s business

interests

– Crisis Communications› Internal and external crisis communications planning and counsel› Corporate transactions/mergers and acquisitions› Litigation communications› Online reputation management› Issues management › Grassroots programs

OUR APPROACH

– Successful communications programs are built on these core agency deliverables:

› In-depth knowledge of the business and its strategic direction › Commitment to ongoing research to understand the target audiences › Expertise to communicate in language that speaks to the customer

– Issues-based campaigns feature company executives and products › Strategic messaging and execution reflective of an industry thought leader› Integration of our clients’ point of view on the issues impacting their business› Development and deployment of creative tactics that influence the influencers› Executive and product positioning focused on competitive differentiation

TRADITIONAL COMMUNICATIONS

TODAY’S MODEL

OUR ROLE

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SOCIAL MEDIA CAPABILITIES

Updated May 29, 2009

SOCIAL MEDIA PHILOSOPHY– We incorporate social media monitoring holistically into all of

our public relations efforts

– We utilize social applications and “PR 2.0” tools on our clients’ behalf to reach out to both traditional and new media

– We employ our proprietary social media research tool, SMORE, for every client

– We develop programs that help our clients make use of social networking sites, tools and applications to reach consumers and influencers directly

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SOCIAL MEDIA APPROACH

– SMORE (Social Media Opportunity Research & Evaluation)» Preliminary social media audit completed for all clients

– SMORE results drive three possible outcomes:» Additional deep dive social media audit» Immediate social media program recommendations» Ongoing social media monitoring only

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PR 2.0 BEST PRACTICES– Blogger relations: engaging with influencers

» Targeted outreach via comments, trackbacks, tagging– Microblogging/micro pitching

» Twitter, Friendfeed, Ning socnets– Expert source placements

» LinkedIn Answers, HARO– Strategic use of social bookmarking sites

» Delicious, StumbleUpon, Digg– Online content placements

» Yahoo, Google, AOL– Social media news releases

» PitchEngine, PRweb– SEO for news releases

» HubSpot’s pressreleasegrader.com

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TRAINING AND EDUCATION

– Social media 101– Social networking 101– PR2.0 – using “social PR” best practices– Deep dives into specific tools – Twitter,

Delicious, social search– Social media monitoring– Blogger outreach 101– Blogging for business– Successful blog commenting– Using LinkedIn for sales prospecting– B2B social media best practices

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SOCIAL MEDIA PLANNING

1. Listen to the conversation

2. Review and analyze learnings

3. Engage if and when it makes sense

4. Monitor and adjust

5. Measure results

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STRATEGY: LISTEN

– Comprehensive, customized Web 2.0 monitoring» Blogs» Discussion boards and forums» Social networking sites (Facebook, Myspace)» Microblogging/lifestreams (Twitter, Friendfeed)» Photo sharing (Flickr)» Video sharing sites (Youtube, Viddler)» Social search/sharing & tagging sites (Delicious, Digg,

StumbleUpon)

– Strategic analysis and program development

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STRATEGY: ENGAGE

– Blog design, content development and promotion

– Blogger/blog commenter/social media training– Blogger/influencer identification and outreach– Social networking campaigns– Online community development

LinkedIn

OnlineCommunities

Twitter

Delicious

BloggerOutreach

Media Outreach

SlideShare

INTEGRATED SOCIAL MEDIA PROGRAM

Social Media Hub(Corporate Blog)

YouTube

QUESTIONS?Bryan.Haviland@Fahlgren.com@Havilab on TwitterBlog at www.fahlgrenmortine.com614-383-1616