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This slides how details out the factors to consider when choosing and purchasing a trade show display.
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Factors to Consider when Factors to Consider when Choosing a Trade Show Choosing a Trade Show
DisplayDisplay
What should I look for What should I look for when purchasing a trade when purchasing a trade show booth?show booth?Find a display that fits
your companies needs correctly. ◦Consider your budget and
how important a good trade show display is for your show.
◦ If competition is weak and potential for business at the shows you attend is low, consider a low cost display.
What should I look for What should I look for when purchasing a trade when purchasing a trade show booth?show booth?If your competition is
fierce you should look into what the competition is using for displays and either match their display or find something that stands out.
6 Key Elements to 6 Key Elements to Choosing a DisplayChoosing a Display
IndustryVenueSizeLookWarrantyPrice
IndustryIndustryThe industry you are in will set the
tone for the trade showSome questions to consider:
◦What kind of people will be at the trade show?
◦What are the marketing and sales objectives?
◦ How competitive is the industry?The answers to the above questions
will be telling to the type of display you need
VenueVenueThe venue where the tradeshow is
held can change the type of display you choose
Some questions to consider:◦Where is the event held? (If it is at an
upscale hotel, you may choose a different display than you would if it is in an open warehouse)
◦What is the flooring like?◦What is the ambiance like?
SizeSizeThere are many different size options
when it comes to choosing a displaySome questions to consider:
◦What size space will you be provided? ◦How many people will be running your
booth? Less people at the booth usually means less
space is necessary
LookLookDepending on your brand’s image, the
look of your trade show display can vary greatly
Some questions to consider:◦Are you staying in line with company
colors or are you going for a more neutral look?
◦Do you want an over the top look, or something simple?
◦Are you looking for a sleek display, or something out of the ordinary?
WarrantyWarrantyYou should always check the warrantee
before considering a purchase Always ask:
◦What exactly is covered in the warranty?◦How long is the display covered?◦Do I have to purchase the warranty
separately or are the products automatically covered?
◦What are the stipulations of the warranty?◦Who do I contact if I need to file a claim?
PricePriceOf course, there are many different
price ranges when it comes to trade show displays
Some questions to consider:◦What is your show budget?◦How much are you willing to spend on a
trade show display alone?◦Will you be purchasing “extras” to
enhance your display?
Creating a big look on a Creating a big look on a small budgetsmall budgetIn most cases a unique
and attractive display will cost more than a simple display
We have found quite a few options for exhibitors looking for a quality product that will make a statement while remaining on a tight budget
Option 1: Waveline Option 1: Waveline display display The first great option is
the Waveline display which has a clean look that is similar to other displays that are three times the price
With the Waveline, all printing is included and a 10 foot display costs under $800. There are multiple sizes available to fit smaller booth spaces and table tops.
Option 2: Tahoe displayOption 2: Tahoe displayAnother great value
that we have found is the Tahoe custom modular display.
The Tahoe gives the look of a custom display for the price of a pop up.
The Tahoe is also much lower in price than other similar products while achieving the same look.
Remember when Remember when shopping:shopping:Research the product on multiple sites to
find the best price and multiple descriptions
Find the manufacturers site and research their quality and capabilities
Only buy from companies that are willing to disclose the manufacturer and origin of the product
Ask for graphic samples, live shots of finished displays, or referrals to insure the finished product will represent the advertised quality
Thank YouThank You
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www.nwcidisplays.com
