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Moontoast's explains Facebook's July 2013 announcement about rich media. Discover how rich media works in Facebook, the impact of the coming changes and the new opportunities for social advertisers.
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MOONTOAST, INC. Webinar
Facebook Rich Media Announcement:What Does It All Mean?
August 7, 2013
PresenterErrol Apostolopoulos, VP [email protected]@errol33
MOONTOAST, INC.Social Rich Media Platform for the Enterprise
What Moontoast Believes – Social Rich Media Ads Drive ROI
We believe that social ads need to be branded, interactive experiences that deliver rich engagement for the top brands and agencies to drive social ROI.“ ”
Social Rich Media Aligns With Macro Economics
Consumers spending more time on Social
Social networks coming of age for advertisers
Explosion of mobile adoption
Growth of online video advertising as viewers migrate
Value cost is still high in digital advertising versus TV, especially social & mobile
Interactive advertising supports the entire path-to-purchase to maximize ROI
Innovation with interactive advertising is creating unique opportunities in social to leverage the news feed (e.g. location-based services, OpenGraph stories)
Social Rich Media Ads Target Audiences Along Consumer Journey
Awareness Lead Generation Preference Shopping Experience Endorsement
Interactive and transactional rich media experiences which engage social consumers throughout the entire path-to-purchase journey within the social
context.
Moontoast’s Social Rich Media Platform
Activation HubAd builder to create, manage
and analyze your ads and campaigns
Interactive Rich Media AdsMoontoast’s interactive ads can be distributed at scale on major social channels like Facebook and Twitter, across multiple device
types responsively.
Social AnalyticsMeasure and optimize
campaign and ad performance versus
benchmarks.
MOONTOAST, INC.Facebook Rich Media Update & Overview
What Does Facebook’s Rich Media Announcement Mean?
Mobile-optimized rich media ads trigger an interactive HTML5 experience in a full-screen browser– when a person clicks on the offsite link, they are taken outside of Facebook. This creates a frictionless transaction without causing disruption within the News Feed.
“
”Moving forward, we encourage developers to focus on creating great rich media experiences on mobile. On desktop, developers should focus on optimizing Page post links and photo Page posts for client objectives.
“”
Moontoast Social Rich Media Works Everywhere!
Moontoast’s Social Rich Media platform was built from the ground up to work across devices and social networks.
On mobile device, Moontoast has always supported HTML5 rich media experiences that work off a Page post link, there is no change from this announcement.
On desktop, Moontoast has always supported a hosted custom embed landing page that works off a Page post link, there is no change from this announcement.
MOONTOAST, INC.Smartphone Demo – Video w/Lead Acquisition Unit
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded experience, with a video and form to receive updates.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decided to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to share this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to share this app with friends and family.
Lead Acquisition Demo
MOONTOAST, INC.Tablet Demo – Sweepstakes Unit
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded experience, with a video and form to receive updates.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to share this app with friends and family.
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from a newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to share this app with friends and family.
Sweepstakes Demo
MOONTOAST, INC.Desktop Demo #1 – Video w/Lead Acquisition Unit
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded experience with a wallpaper, video, and form to receive updates.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decided to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to share this app with friends and family.
Lead Acquisition Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to share this app with friends and family.
Lead Acquisition Demo
MOONTOAST, INC.Desktop Demo #2 – Sweepstakes Unit
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded experience with a wallpaper, video, and form to receive updates.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to shared this app with friends and family.
Sweepstakes Demo
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the newsfeed.
If the user decides to participate in the contest, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to share this app with friends and family.
Sweepstakes Demo
MOONTOAST, INC.So What Has Changed?
So……..What’s changed with this announcement?
Inline rich media units using Flash are now only supported for Organic Posts.
This is the change that matters to social advertisers as they will no longer be able to promote these ad units with paid media.
So……..Here’s how the Desktop Page post link works for Paid
Paid Media Page post link will no longer support the Inline Flash expansion, but it will still linked to a hosted embed landing page.
MOONTOAST, INC.moontoast.com
Why work with Moontoast? ……Innovation
2013 Facebook PMD Innovation Award Winner for Social Rich Media
Strategic partner exclusively focused on Social Interactive Advertising and recognized by AdWeek, TechCrunch, Mashable, AllFacebook, and others
Dedicated Managed Services for the creation, execution, and analysis of every unit
Responsive Ad Technology to provide the best user experience
Ecosystem of Partners for email, data, targeting, technology, commerce, & ad buying
Social Rich Media Expertise with big brands
Demonstrated record of first-to-market innovations in social
Trusted by Top Brands Around the World
MOONTOAST, INC. Webinar
Facebook Rich Media Announcement:What Does It All Mean?
August 7, 2013
PresenterErrol Apostolopoulos, VP [email protected]@errol33
