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This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.
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Facebook for Business
Why? How? Results?When?
The Social Marketing Diva 2
Command and Control or Outbound Marketing
1/2010 Kathryn Gorges
The Social Marketing Diva 3
The New Global Village
1/2010 Kathryn Gorges
The Social Marketing Diva 4
Social or Relationship or Inbound Marketing
1/2010 Kathryn Gorges
Contribution
Heart
Soul
Mission
Personality
Inspiration
The Social Marketing Diva 5
Take advantage of the level playing field
1/2010 Kathryn Gorges
The Social Marketing Diva 6
Why bother?
We trust our friends more than ads
Facebook is ubiquitous
1/2010 Kathryn Gorges
From The Economist Jan 28th 2010
The Social Marketing Diva 7
Is Facebook a waste of business time?
People really use social media
And Facebook is where it’s at
1/2010 Kathryn Gorges
From The Economist Jan 28th 2010
The Social Marketing Diva 8
Facebook Statistics
• 2nd most popular site after Google• 6 years old• 350 million users —3rd largest nation in
the world• 55 million updates per day• 3.5 billion pieces of content every week• 70% of the audience is outside the US
From The Economist Jan 28th 2010
1/2010 Kathryn Gorges
The Social Marketing Diva 9
Facebook Benefits
“In many ways the world of commerce is a perfect place for a social network to flourish. Doing business, after all, boils down to managing a complex web of relationships with customers, suppliers and others.”
-From The Economist Jan 28th 2010
1/2010 Kathryn Gorges
The Social Marketing Diva 10
Facebook Objective
• Build relationships => loyalty• Word of mouth marketing => sharing among
the community• Reveal the breadth and depth of your
brand/value• Create trust through consistent interaction
Bottom line: repeat business and referrals
1/2010 Kathryn Gorges
The Social Marketing Diva 11
How do I engage with Facebook?
• Tips• Insights• Industry news• Trends
• Special events and opportunities
• Inside information• Your work
1/2010 Kathryn Gorges
80/20 Rule: 80% contribution 20% promotion
The Social Marketing Diva 12
Facebook Posting Tips
• 2-4 times per week at least, but not more than 1 a day
• Organize your posts – e.g. Monday’s
twitter tip– Schedule– Consistent
• Quality content – meaningful, useful info
• Maintain your brand style
• Variety of posts– Link posts have
thumbnails: that’s good
– Photo and video posts
• Invite comments, respond to them - engage
1/2010 Kathryn Gorges
The Social Marketing Diva 13
Facebook Advanced Tips
• Vanity urlname with 25 fans– E.g.
www.facebook.com/SocialMarketingDiva
– www.fb.me/SocialMarketingDiva
– www.facebook.com/username
• Twitter tie-in– www.facebook.com
/twitter– Tweets your
Facebook posts
• Connect your blog– Notes– NetworkedBlogs
• Messages to fans– Sparingly
• Custom tabs and landing pages– FBML
• Ask fans to share/like/comment to get your post into feeds
1/2010 Kathryn Gorges
The Social Marketing Diva 14
Let everyone know about your new Facebook page!
• Ask your friends to fan you. Invite them to help create your success.
• Use your email list to send an invitation
• Facebook badge on your website
• Fan page ads• Fan box widget• Keep your updates in
your fans feeds
1/2010 Kathryn Gorges
The Social Marketing Diva 151/2010 Kathryn Gorges
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Facebook Insights: Analytics
The Social Marketing Diva 21
Sign up – create a fan page
1/2010 Kathryn Gorges
The Social Marketing Diva 22
Create a Facebook business fan page
1/2010 Kathryn Gorges
The Social Marketing Diva 23
Keys to Social Marketing
Community Connection Contribution Conversation Collaboration
Open the door to Customer Loyalty
1/2010 Kathryn Gorges