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Xmas Business Networking Event in Vitapar/Odder, hosted by gratismagasin.net. Presentation has been performed by Dann Sommer/Internet Strategy Consultant, Subject: " Facebook - How do I use this, in the best possible way ? - For marketing of myself and my business ?"
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XmasBusinessWelcome to:
- How do I use this,in the best possible way ?
- For marketing of mycompany ?
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Arranged by: www.gratismagasin.net – Vitapark/Odder, DK
HyperSynectics- Web Marketing- Social Media- Mobile Marketing
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
- Self-employed Professionals- Small/Medium Size Companies- Niche based Companies
Dann Sommer- Digital Media Practitioner- Internet Strategy Consultant
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
“If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.”
-- Albert Einstein
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
4 Myths aboutSocial Media Marketing
(… and marketing with Facebook…)
• Myte # 1. It´s simple• Myte # 2. It´s free• Myte # 3. It´s only Facebook• Myte # 4. Social Media is
the ´Silver Bullet´
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
From: http://www.jeffbullas.com/2012/08/13/4-myths-of-social-media-marketing/
Social Media Strategy – ABC(+Facebook Strategy – ABC)
1. Who is your target group, personas/ demographic profiles/B2C/B2B ?2. Where do you find your target group on the social media ?3. What are the interests of your target group?4. Provide them with relevant content on
relevant social media.
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Social Media Marketing
- It is about …
(…and marketing with Facebook…)
PsychologyTechnology
CommonSense
- It is NOT about …
Psychology
Technology
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Sociology
Sociology
CommonSense
From: http://contentmarketinginstitute.com/2012/11/42-content-marketing-ideas-for-2013/
Website / web pages
Traffic / Visitors/ Potential Customers
MWR – ´Most Wanted Response´ - CTA - ´Call to Action´- Order Here …- Call Us …- Read More Here …- Request for further information …- Download Here …
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Social Media- … it´s only one piece of an overall strategy
From: http://www.jeffbullas.com/2013/01/03/6-social-media-trends-you-should-not-ignore-in-2013/
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Social Media Trends - 2013#1. Social content is the “new” king
Facebook – Best-practice- In general : use the ´8/2 rule´ (Max. 2/10 Selling, 8/10 Information)
- Provide content of real value for your customer group- Create sharable (i.e. linkable) content : - Articles/blogposts, Videos, Podcasts, Infographics, Slides
- Marketing for your FB-page off-line- Marketing without marketing : - Inform – Entertain – Opine – Let loose …
- Create a calendar for your content- Create a plan for your content- Make experiments …
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Examples & ideas for content :
• Reviews• How-to´s/Step-by-Step Guides• Addresses• Listings• Good Links• Mini Guides• User Manuals• Reports/White Papers• Mini E-books• ´A or B´/´A vs. B´• Polls with a bold statement• Tips and Ideas
• Check lists• Interviews• Contests/Sweepstakes• Calendar• Excercises/Challenges• Q & A´s/FAQ´s• Debates• Tests/Test Results• Surveys• Seasonal Topics• Humor og Anecdotes
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Facebook – The Fundamentals
• Facebook Profile – your personal profile• Facebook Groups for more specific purposes• Facebook Pages are the show windows• A good banner – A good icon• A good name – A SEO-optimized name• A good description• Also remember a link to your website
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
• Facebook Applications• 3.-party Applications• Facebook Landing Pages• Facebook Welcome Pages• Web-shops on Facebook• CMS & Integrated Facebook ´Website Tools´• Custom Programming via API
Facebook – Beyond the Fundamentals
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
• Tools - examples : - North Social - Pagemodo - Easypromos - Wildfire - Lujure - … - …
Read more at : http://www.socialmediaexaminer.com/facebook-apps/
Facebook – Beyond the Fundamentals
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
Want to know more … ?• Order a Free ´Social Media Check-up´
• Join us at Digital E45/DK – LinkedIn
• Join us at Digital E45/DK – Facebook
• Meet us at ´Networkerz´
• Connect with me at LinkedIn:
- http://www.linkedin.com/in/dannsommer
• Questions … ?
Web Marketing – Social Media – Mobile Marketing - www.hypersynectics.com
www.HyperSynectics.com- Web Marketing- Social Media- Mobile Marketing
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