Facebook for Nonprofits

Janet Fouts :: TatuDigital.com

Fundraising with FacebookKeys to developing a winning strategy


Get people talking• Shareable topics

• Questions

• Polls

• Inspire

photo credit: http://www.flickr.com/photos/pedrosimoes7/5178745207/


Donors

• Encourage donors to help

• Add a “share” button to your donations

page

• Create messages they can use

• Ask for stories

• Friendly competition and guilt


Integration

• Add social sharing buttons everywhere

• Donations page

• Thank you page

• Website

• Emails

• Newsletter

https://developers.facebook.com/docs/plugins/


Text

http://razoo.com

Janet Fouts :: TatuDigital.comhttps://fundrazr.com/

Janet Fouts :: TatuDigital.comhttp://www.justgiving.com/


Advertising

• Ads

• Sponsored

stories

• Promoted posts

stats via

http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test


Promoted Posts


What to promote

• When your reach drops-promote a post

• Calls to action

• Shareable content

• Report results

• Partner offers-discounts

• Deadlines


Shareable content

http://simplymeasured.com


Be Graphic

• Links alone are not enough to get the click

• Images and videos create emotional response

• Tell your story

• Tell us why we should care

Janet Fouts :: TatuDigital.comhttps://www.facebook.com/charitywater

call

to

action

Janet Fouts :: TatuDigital.comhttps://www.facebook.com/bigcatrescue

Call to action

Janet Fouts :: TatuDigital.comhttps://www.facebook.com/surfrider

Janet Fouts :: TatuDigital.comhttp://memegenerator.net


Video

Janet Fouts :: TatuDigital.comhttp://animoto.com/cause


Tech-Soup

http://bit.ly/YPmPEN

• Digital storytelling

resources

• Tools list

• Tips and tricks

• On-demand webinars


Measurement

• What are your goals?

• Use landing pages

• Insights

• Sproutsocial.com

• PageLever.com


Insights


Insights



[email protected]

Business

Facebook for Nonprofits