Facebook for Business

for Business a practical guide

Presenter: Rabiya Jilani CEO, Lumenica, LLC

Twitter: @bizincubation

Agenda

• What is Social Media? • Why is it important? • What is Facebook? • Personal Profile VS Business Profile • Business Pages • Business Goals for Facebook • Features: Ads, Events • Facebook Insights • Overview of Sales Funnel

© 2009 Lumenica, LLC

What do you think of when you hear the word Social Media?



Social media is more than just building relationships on big networks, its about….

Brands having conversations


Social Media Influences Decisions

• 91% say consumer reviews are the #1 aid to buying decisions

• 87% trust a friends recommendation over critics review

• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions

• 26% of search results link to user‐generated content


What is Facebook?

• Communicate

• Seek Information

• Play with applications

• Control Content

• Build Relationships

• Express themselves

• Share information


Facts

• Founded in 2004 • Over 350 million active users • More than 2/3 of users outside of college • Fastest growing demographic: 35+ • Average user has 120 friends • More than 6 million users become fans of pages each day

• More than 700,000 businesses have active pages on facbeook


Personal Profile vs Business Profile


Friends Classmates Coworkers Family

Create Lists

Cont’d

• Create a personal page first

• Profile pages are for people NOT for business


Business Page vs Business Group


Business Page Business Group

Members join as fans Fan Pages are visible to unregistered users

Better for long term relationships Add applications

Comes with Analytics Unlimited number of fans

You can add other pages as your page’s favorites

You can send updates to your “fans”

Members join as members Better for group discussions Officers facilitate and regulate

discussions No extra applications

Limited to 3,000 members No analytics

Personal Profile vs Business Profile


Business Goals for using Facebook

• Get Found

• Connect and Engage

• Create a Community

• Promote Content


Step 1: Create Page

Go to www. Facebook.com/pages/create.php


Step 2: Build your Page

Add basic information‐website, name, location, logo

Step 3: Publish Page

No one can see the page unless you publish it


Step 4: Become a fan!

Become a fan, ask others to become fans


Step 5: Use the page

Add Pictures

Videos

Discussions

Events

Blog Article Feed

Add Applications


Step 6: Get a Vanity URL

Go to http://www.facebook.com/username/

Get a vanity URL you don’t want a business page that looks like:

www.facebook.com/pages/Herndon‐VA/Reallylongnameofyourpage/371401880527



Facebook Ads


Facebook Ads

• Reach over 2million active users

• Attach social action

• Create a demand

• Choose Pay per click option

• Choose Pay per impression option

• Target add‐ geographic, gender, age and more

• Track your progress, gain insight, modify



Facebook Insights


Facebook Insights


Facebook Insights


Facebook Insights


5 phases of The Facebook Sales Funnel


How to promote?

• Email Signature • Business Card • Other Social Media Networks • Website • Newsletter • Announce in Events • Give people an incentive to join your Facebook Page © 2009 Lumenica, LLC


Cross Promote


Promote Everything through Social Media

AND

Have Fun!

Remember to:

Questions?


Contacting me

Email: [email protected]

www.lumenica.com

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj