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What we will cover:
• Review the definition of content
• Creating vs Curating Content
• Optimising visual content for Facebook • Content Creation tools and way to
organically grow your business page
“HELP”
www.tourismtribe.com
Benefits of joining Tourism Tribe:
• Part of a community of over 300 tourism businesses
• 24/7 access to digital marketing resources, training and experts • Participate in online training sessions
exclusive to members • Opportunities to network and collaborate
THE ONLY CONSTANT IS CHANGE
What is content?
Image Credit: ShutterStock
content• Something that is to be expressed through some medium, as speech, writing, or any various arts• Significance or meaning• Substantive information or creative material viewed in contrast to its actual or potential manner of presentation
The NEW way…what’s most important
• Writing high quality content
• Create content that people will reference and link to for a long time• Create content around topics that
matter to your market• Create evergreen content as much as possible
Creating vs Curating
Creating content
It is created, designed, shot, written by YOU
Curating content
It is created, designed, shot, written by someone else and re-purposed by you…
Types of content:1. Blog2. Video3. Infographic4. Guide5. Product reviews6. How-to7. Lists8. Link pages9. Case Study10.Interviews
Example: Brighton Savoy
Blog is a powerful competitive advantage
How this translates on Facebook…
Another example…
How this translates on Facebook…
Curating content…
Original content…
How this translates on Facebook…
Questions?
Optimise your content for visual appeal, sharability and promotion!
Optimising your visual content
Are you using your real estate?
www.canva.com
QUESTIONS?
Keep content customer focussed
Image Credit: Shutterstock
BENEFITS first…
What does my customer want?
What are your 3 most frequently asked questions?
80% Value - 20 % Promotional
Image Credit: Shutterstock
Have you activated your CTA?
Image Credit: Shutterstock
Facebook Call To Action Options
Givers gain…
Comment, Like and Share as your business account!
HOMEWORK?
Benchmarking against competitors
Benchmarking against competitors
QUESTIONS?
SUMMARY:1. Have an even mix of creating content and
curating others content2. Optimise your content to visually appeal on Facebook
3. Use your Facebook real estate 4. Engage by commenting, liking and sharing other business page content
NEXT STEPS:
http://www.tourismtribe.com/checkup/