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Nudge, Nudge, WINK, WIN
Dr David Greenfield CEnv MCIWM, Director – Waste & Resources
The Challenge Facing us…
Cultural – who can afford sovereignty?
Solutions
Major efficiencies
Transformation
Cuts
Realigning service to the public
Understanding the Local Government Business
Waste Management
Top of the political agenda
Districts and Boroughs a major spend area
Pressure for recycling
Pressure for high customer service
Smelly waste – The Chicken Tikka Masala effect
Nudge, Nudge.
Nudging – To influence behaviour through positive choice
Are Local Authorities compelled to dictate or influence?
Nudging or Shoving in Waste Management
Wandsworth – reduce your waste reduce your council tax
Royal Borough of Windsor & Maidenhead and Recyclebank
Who Nudges the Nudgers?
IESE developed the “Waste Improvement Network” in 2006
Over 90% of Authorities have a least one registered userLibrary and Case Study LibrarySelf assessment serviceProcurement guidanceWIN FOCUSPartnership RoutemapWINK
To Nudge or Shove – that is the question
Nudging,
But you need someone to nudge a proportion of LA policy makers, prior to them nudging the public...
In Waste management:
Nudge, Nudge, through WINK and WIN
Thank you for your Time
Please visit www.win.org.uk or contact us on:
