Met Selligent Interactive Marketing kunnen, binnen Microsoft Dynamics CRM, krachtige marketingfuncties worden geopend waardoor organisaties de beschikking krijgen over een 360°-beeld van hun klanten. Door de naadloze integratie van de twee systemen worden marketinglijsten probleemloos gesynchroniseerd, acties geautomatiseerd en closed loop campagnes gecreëerd. Maar er is meer…
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1. Extend Microsoft CRM with multi-stepcross-channel marketing
automationSteve van den Berg, SelligentDennis Peters,
Selligent
2. About SelligentAGILE, PRAGMATIC, ENGAGED Leader in
conversion marketing and interactive CRM solutions. Supports
companies transforming themselves into customer-driven
organizations. Our customer interaction solutions enable
organizations to engage with customers as unique individuals by
providing a consistent brand experience over all channels. Based on
a central 360 view of the customer, this integrated infrastructure
allows companies to effectively turn leads into customers and grow
life-time relationships while ensuring maximal ROMI and minimal
churn. SIM allows you integrating your marketing, sales and service
processes and exploit through scenario- based marketing
communication & interactive dialogues to get most out of your
acquisition, nurturing and loyalty campaigns fully integrated into
Microsoft Dynamics CRM.
3. About Selligent European vendor in marketing automation Our
solution: Selligent Interactive Marketing (SIM) Offices in Benelux,
China, France, Germany, Italy, Spain 400 brands daily operating our
solution for customer interaction Customer databases managed by SIM
from 50.000 up to 20 million Over 12 billion e-mail messages
annually Cross-industry Retail /eCom Media & Publishing Banking
Telecom Travel Automotive .....
4. Marketing & CRM Marketing processes today are far more
complex then ever before Need more advanced marketing automation
offering Traditional push marketing has reached its limits Digital
is the new normal.
5. Shift in marketing requirements Customers today have other
requirements, resulting in a new set of vocabulary :
6. Selligent Interactive Marketing Designed for marketeers
Offering what they expect today and tomorrow
9. Native integration - What?! 1. Where is the customer data?
Fully automatic bi-directional data syncronisation You set this up
in 15 minutes! 2. What about the 360 view? Your enriched 360 view
stats in Dynamics All SIM customer interactions are automatically
available in Dynamics 3. What about Marketing lists in Dynamics?
Automatic syncronisation: Marketing lists are available in SIM Now
you can launch multi-step scenarios on marketing lists 4. What
about interactions with customers in Dynamics? Dynamics is a
pre-made building block in SIM Closed loop campaigns = SIM +
Dynamics
10. Automated data syncronisation Fully productized Automatic
reading data from Dynamics with 1 click Define field mapping Define
syncronisation direction Define syncronisation interval
11. Complete 360 view within Dynamics
12. Dynamics is a building block in SIM!An example of a simple
cross-channel campaign that requires a call center agentinteraction
in Dynamics when the customer completed the Call me back form.
13. Dynamics is a building block in SIM! 1. Automatic creation
of Dynamics entities Create a contact company lead opportunity
Schedule an appointment Create a task for an agent Create an event
2. Closed loop interaction : SIM - Dynamics The SIM scenario can
create a task for an agent (e.g. a phone call) Afther the agent
executed the task, the automted scenario continues SIM
automatically checks the status of the Dynamics taksk
16. Social media SIM BENEFITS: 1-click insertion of social
buttons Multiply your exposure Detect your brand advocates Measure
social influence
17. Inbox preview & anti-spam checks SIM BENEFITS: Preview
messages in different email clients Run anti-spam check before
sending Optimise delivery Insight in email client ussage
18. Behavioral profiling SIM BENEFITS: Tracking over
email/website Automated data enrichment Build interest profiles
Measuring intention to buy
19. Tracking & re-targeting E-MAIL E-SHOP CHECK-OUT SIM
BENEFITS: Signal events from website to SIM John shows Re-target
after intention to buy 5 days (by e-mail) Define a sales funnel
Items in basket, Re-target after Detect drop-out yet abandonning 12
hours (by phone) Re-targeting cross channel John makes Start
Welcome first purchase scenario
20. Questions?Meet you again on May 24th: SIM Solution Track @
CRMPartners
21. Programma sessie 4 Microsoft CRM roadmap Nancy Rademaker,
Microsoft Grote zaal Starten met CRM Online Arjen Ruitenbeek en
Seth van Zaal 2 Ouwerkerk, CRMandMore Analytical CRM Hans de Boer,
Piconcepts Zaal 3