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I did this slide as part of my assessment for recruitment as a Graduate Trainee @ PZ Cussons Ghana. Would welcome any feedback.
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Exploiting Social Media as a platform for business growth
Contents
Internet Usage Patterns in Ghana
Social Media Networking
How PZ Cussons can benefit from social media
Popular social media websites
Social Media Strategies
Summary
Conclusion
Internet Usage patterns in Ghana
In recent years internet usage amongst Ghanaians has shot up drastically
Cheaper broadband costs facilitated by MainOne, Glo One and Vodafone means even more people are going to go online
What do Ghanaians do online ?
What is Social Media ?Social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
Social Media has gained GLOBAL acceptance with most international businesses capitalizing on its popularity and making it a key component of their marketing strategy.
Popular Social Media Websites
bebo delicious myspace
stumbleupon youtube digg
google+ rss lastfm
picasso blogger skype
netvibes wordpress feedburner
linkedIn deviantart googlereader
• Research conducted by TechoGhana revealed that 3.5% or 854,380 of Ghanaians use Facebook.
• The youth, aged between 18 and 24, account for 48% of total Facebook users in Ghana, whilst the retiring age (65+) are just 1% of Ghana’s “Facebookers”.
Millions of people use facebook everyday to keep up with friends, upload photos, share links and videos.
twitter facebook flickr
Popular Social Media Websites
bebo delicious myspace
stumbleupon
facebook flickr
google+ rss lastfm
picasso blogger skype
netvibes wordpress feedburner
Youtube
A microblogging service that enables its users to send and read messages called tweets. Tweets are displayed on the user's profile page.
YouTube is a video-sharing service that allows users to upload, share and view videos as well as comment on them. youtube
Twitter digg
deviantart googlereader
LinkedInLinkedIn is the world’s largest professional network with over 100 million members.
Increased awareness of the COMPANY and its products by building a community around your business
• Gain Improved insights about your target markets
How can PZ Cussons Benefit from Social Media?
Social Media Strategy
• Set up a Social Media Desk in the Marketing Department
• Create accounts on Facebook, Youtube, Twitter and LinkedIn
• Promote and generate awareness of these accounts within the Company
• Display Social Media website addresses in all existing TV and Print advertisement
• Involve all members of staff in contributing content
Create facebook fan page for the company and its unique brands.
Embed the facebook “like” button in the company website to add more fans.
Starbucks facebook fan page
• Post video advertisements for free
• Monitor viewer comments about products
• Test trial TV ads before launch
Connect with customers, distributors
and suppliers
Provide a peek at the
individuals behind your
brand
Can be used as a human resource
recruitment tool
Showcase products and
monitor product reviews
Summary
• Offering inexpensive ways to market products • Pulling new customers to the Company's brands • Offer customers the opportunity to give valuable
feedback.
Social Media will drive PZ Cussons Ghana's business growth by;
Effects Growth Profits
Increased market visibility of Brands
Customer focused product
development
More first time buyers
Loyalty from existing customers
Increased sales
revenue
Thank You!