ExpertSender is the First Approved Reseller for Return Path's Certified Whitelist in Russia

ExpertSender™ is the First Approved Reseller for Return Path's Certified Whitelist in Russia

MOSCOW / July 3, 2014 / PRNewswire-iReach

Press Relase

ExpertSender, a global provider of leading email marketing solutions, has signed

an agreement with Return Path to become the first Approved Reselling Partner

in the Russian market.

Thanks to this cooperation, ExpertSender will

make it possible for Russian companies to join

the largest network of high quality email

senders in Russia and get included on Return

Path's whitelist of trusted senders.

The program improves deliverability of

permissioned email messages to subscribers'

inboxes, which increases open, click and

conversion activity, keeping marketers

connected to their customers and maximizing

email marketing ROI.

Supported by the local ExpertSender team,

Return Path expands its coverage to the biggest

online market in Europe. “Mailbox providers are

continually changing their filtering processes

to combat email abuse. As a result, even

marketers that follow best practices and are

only sending permissioned email struggle to

deliver their messages to subscribers' inboxes,

unintentionally subjected to anti-spam filtering,"

explains Jan Niggemann, Regional Director

Central Europe at Return Path.

“This is where Return Path's Certification for

Russian Marketers can help by identifying

legitimate senders whose mailing practices

qualify for whitelisting. Having Expertsender

o�er this solution will ensure that customers

get the best advice and support in market

when they apply for certification and go

through the audit process."

Page 2

Press Relase / An Email Specialist, ExpertSender™, will support TUI China with its robust email marketing platform.

With a wide portfolio of clients ranging from

e-commerce, travel to retail and traditional

brick and mortar businesses, ExpertSender

is one of the key players in the Russian ESP

market, providing e�cient email solutions

to medium and large enterprises.

About ExpertSender

With o�ces in the European Union, USA,

Russia, China, and Brazil, ExpertSender operates

as a marketing partner of many fast-growing

companies around the world.

As a technology and marketing specialist,

ExpertSender extends complimentary

assistance in all areas of email communication,

such as implementation of best practices,

leveraging big data, subscriber segmentation

rules, and automating one-to-one content,

on top of ensuring the highest deliverability

ratios for Retail, E-Commerce, Social Games

and Networks, A�liate Marketing, as well as

Travel and Publishing projects.

SOURCE

ExpertSender

For more information, visit

http://www.expertsender.com/

Media Contact:

Aleksander Heba, ExpertSender,

+48 608 077 112,

[email protected]

“Providing the best inbox deliverability

solutions to keep marketers connected with

their Russian subscribers is a key part of our

Russian and worldwide strategy.”

- Krzysztof JareckiVP of Global Business Development at ExpertSender