WHAT IF YOU COULD EXTRACT INTELLIGENCE FROM THE CONTENT GENERATED

FROM YOUR BRAND OR PRODUCT IN SOCIAL MEDIA?

WITH SOCIAL MEDIA RESEARCH YOU CAN A NEW METHODOLOGY BASED ON THE CROSSING BETWEEN THE BEST MARKET RESEARCH TECHNIQUES AND ALL THE POSSIBILITIES OFFERED BY NEW TECHNOLOGIES. MORE THAN METRICS, WE DELIVER ANSWERS. WE COMBINE MONITORING TOOLS, PROCESSING SOFTWARE AND TEXT ANALYTICS TECHNIQUES WITH THE VIEWS OF OUR MULTIDISCIPLINARY TEAM.

The Internet has enabled the emergence of digital collaborative environments in which users can interact, publish and generate content. These environments contain a vast

ecosystem of social networks like Facebook, blogs, microblogs (Twitter), forums, wikis, video sharing sites like YouTube and others.

They all have one thing in common: their content is generated by and for the user.

With the popularity of smartphones and network technologies, we are increasingly

connected; expressing ourselves, sharing feelings, opinions, images and videos. All this has generated a huge !ux of information that can become a valuable source

of intelligence for organizations. However, this information is often lost or underutilized by the lack of appropriate tools and techniques. Through the intelligent

analysis of these informational !uxes, we can extract knowledge and insights about your market, your brand, your product, your competitors and your audience.

THE FUNDAMENTALS

SOCIAL MEDIA RESEARCH OBJECTIVES

MEASURING Focus on measuring what is being said, the scope of the messages (people impacted) and the performance of a brand on social networks, among other analysis.  

MONITORING Focus on monitoring what is being said and identifying the buzzes and trends.  

COMPREHENDING Focus on understanding what is being said and the perceptions surrounding the interactions.

Social media offers a series of possibilities. Because of this, we have created #ve solutions that can be applied individually or combined in order to deliver the expected results:

DAILY MONITORING

A summary of the main topics associated with your brand or product in the social media environment.

CRISIS MONITORING

Intensive monitoring with the goal of providing fast and concise inputs in order to make decisions in moments of crisis in the social media environment.

SOCIAL INTELLIGENCE

Solution focused on generating knowledge and insights about a brand, its audience and market based on the content produced in social media.

TAILOR-MADE REPORTS

On demand reports for speci#c themes and / or necessities.

NETNOGRAPHY

This qualitative study is based on the analysis of interactions developed in collaborative environments on the Internet.

SOCIAL MEDIA RESEARCH SOLUTIONS

Measuring and Comprehending Monitoring Comprehending

SOCIAL MEDIA RESEARCH: HOW IT WORKS

In social media, everything changes all the time. Constant and continuous monitoring of what is being said is crucial when it comes to rapidly identifying crisis and opportunities.

SOLUTIONS DAILY MONITORING

MAIN METRICS:

•  Volume and scope of mentions.

•  Main topics associated with your brand or product.

DELIVERIES:

•  Daily e-mail reports.

•  E-mail buzz alerts.

In a moment of crisis in social media, we know how important it is to make fast and assertive decisions. Crisis Monitoring provides an X-Ray of the buzz and detailed monitoring of the impact of the actions taken.

Example: Network diagram highlighting key in!uencers of a buzz

Base: 5000 tweets posted on December 2012.

SOLUTIONS CRISIS MONITORING

MAIN METRICS AND ANALYSIS:

•  Time-line.

•  Tendencies.

•  Main in!uencers.

•  Most used expressions.

•  Associations between words. DELIVERIES:

•  Daily reports during crisis.

•  Updates on buzz evolutions.

MY BRAND

How much and where are they talking about me?

What is the perception about me?

Who is talking about m

e?

Wha

t are

they

talk

ing

abou

t me?

SOLUTIONS SOCIAL INTELLIGENCE

Social Intelligence is our module that focuses on generating knowledge and insights from content available in collaborative environments on the Internet. We start from the premise that information should bring responses and generate knowledge. As a result, our metrics were designed to answer four questions:

DELIVERIES:

•  Monthly reports

How much and where

•  Number of mentions

•  People impacted

•  Share of Voice for social media

•  Share of Voice for market

•  Competitive analysis

Perception

•  Sentiment Analysis

•  Basic Emotion Analysis

Who - Audience demographic pro#le

•  Audience demographic pro#le

•  Audience authority

•  Most in!uential pro#les

•  Network diagram of featured topics

What

•  Classi#cation by topic in the industry

•  Wordcloud

•  Buzzgraph

We also will monitor performance indicators in social media with the following metrics:

•  Followers and fans;

•  Number of tweets and relative participation between the total of tweets;

•  Most engaging tweets;

•  Facebook interactions;

•  Publications with the greatest number of interactions on Facebook;

•  Best hours to post.

METRICS SOCIAL INTELLIGENCE

Social media is a vast source of information that can be used for diverse ends. Tailor-made Reports is a solution to meet speci#c needs for each client:

"   Research reports of various topics such as competition, behaviors and

speci#c issues in depth.

"   Methodologies, metrics and delivery formats are selected for each case

according to the client's goal.

SOLUTIONS TAILOR-MADE REPORTS

DELIVERIES:

•  Report and/ or other delivery formats with major #ndings and conclusions.

" Netnography is a qualitative research technique based on the principles of

cultural anthropology. It focuses on the interactions performed on Internet

collaborative environments and its main application is consumer behavior study.

"   Interactions are not treated as content, but as social interactions full of

meaning. Therefore, the kind of interaction, language and context are also

analyzed.

" Netnography has the major advantage of collecting relevant and detailed

information in natural contexts and the possibility of obtaining longitudinal studies

in short periods of time.

SOLUTIONS NETNOGRAPHY

DELIVERIES:

•  Reports with major #ndings and conclusions.

A CONSTANTLY CHANGING WORLD CALLS FOR NEW REASEARCH TOOLS. AND WE KNOW THAT. CONTACT US. [55] [31] 4501 2038 atendimento@expertise.net.br expertise.net.br