Upload
luke-oloughlin
View
53
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Slides for our final presentation
Citation preview
EMILY O’CONNOR – VP FOR HUMAN RESOURCES AND MARKET RESEARCH
REBECCA RYAN – VP MARKETING
LUKE O’LOUGHLIN – VP SALES MANAGEMENT & PRESIDENT
ROBERT O’CONNOR – VP FINANCE
WILLIAM LAHART – VP MANUFACTURING
Momentum“A business venture always moving forward, we aim to be a driving force in the Marketplace, providing high quality, innovative and reliable products as well as offering a fantastic after-sales service for our valued customers.”
• To be the leader in the Mercedes Market by the end of the simulation.
• To be the most profitable company in the market.
Strategic Objective:
• Customer: Mercedes• Geographic Location: • Chicago, Paris, Shanghai, Web centre
Scope:
• Value Proposition: Our highly innovative products and our high level of customers service and support.
Advantage:
Brand Strategy
:
Momentum I
Momentum II
Momentum III
Momentum Move
Momentum +Momentum
Force
• Top Features:• High Speed• Auto Back up
• Lower Price • Introduction of R&D
Features: Ultra-Fast Power
• R&D Features:• High Speed
• Ultra-Fast Power• Auto-Back Up System
• High Speed Networking • Competitive Price
Major Media Inserts
4 5 6 €3,950.00
€4,000.00
€4,050.00
€4,100.00
€4,150.00
€4,200.00
€4,250.00
€4,300.00
€4,350.00
€4,400.00
€4,450.00
Our Average Price vs. Mercedes Segment
Average
Average Segment Price Average Price for Momentum
• * plus €100 Rebate• ** plus €150 Rebate
Q2 Q3 Q4 Q5 Q60
5
10
15
20
25
30
35
40
# Of Regional Ad Inserts
Market Average # of Regional AdsMomentum Average # of Regional Ads
Rating: 64 Rating: 83
Q2
Q3
Q4
Q5
Q6
€0.00 €200,000.00 €400,000.00 €600,000.00
Advertising Expenses in Comparison to Market Average
Momentum Advertis-ing Expenses
2 3 4 5 60.6
0.65
0.7
0.75
0.8
0.85
0.690.7
0.71
0.82
0.8
Marketing Effectiveness
Quarter
Mark
eti
ng E
ffect
iveness
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Quarter 5
Quarter 6
Chicago X X X X X
Web Centre
X X X X
Paris X X X
Shanghai X
Q2 Q3 Q4 Q5 Q605
10152025303540
6 7 914 12
48
11 117
129
7
Number Employed by Momentum
Tota
l N
um
ber
Quarter 2
Quarter 3
Quarter 4
Quarter 5
Quarter 6
05
10152025303540
Net Profit %
Sales OfficesWeb Center
Perc
en
tag
es
Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 60
500
1000
1500
2000
2500
3000
Demand vs. Sales
Sales Offices Web Centre Sales S.O. Sales W.C.
Unit
s S
old
196 2050
Stockouts:
Q2 Q3 Q4 Q5 Q6
Gross Profit Margin 32.63 51.89 53.05 47.2 44.05
Average Gross Profit Margin
25.1 41.69 54.07 52.38 49.69
5
15
25
35
45
55
Gross Profit Margins
Gross Profit Margin Average Gross Profit Margin
In %
Q2 Q3 Q4 Q5 Q6
Net Profit Margin
-31.9 -14.65 -60.56 18.53 2.69
Aver-age Net Profit Margin
-121.7 -18.14 -139.43 15.34 20.8
-150
-130
-110
-90
-70
-50
-30
-10
10
30
Net Profit Margins
Net Profit Margin Average Net Profit Margin
In %
Financial Figures
Financial Perfor-mance
Investment In Fu-ture
Asset Managemenr Financial Risk
Momentum 15.4 3.87 1.42 0.99
Industry Aver-age
18.04 3.95 1.12 0.93
1
3
5
7
9
11
13
15
17
19
Balanced Scorecard Figures
Momentum Industry Average
Q2 Q3 Q4 Q5 Q60
500
1000
1500
2000
2500
Average Cost of Goods Sold
QUARTER
COST
Q1 Q2 Q3 Q4 Q5 Q60
10
20
30
40
50
60
70
80
Effective Capacity / Demand
Effective CapacityDemand
UNITS/DAY
1 2 3 4 5 60
10
20
30
40
50
60
Manufacturing Capacities
Fixed Capacity
Operating Capacity
Effective Capacity
QUARTER
UNITS/DAY
Q1 Q2 Q3 Q4 Q5 Q60
500000
1000000
1500000
2000000
2500000
3000000
3500000
Effects of underestimating/overestimating quant-ity demanded
excess capacity
lost profit/stock out
COST
Learning Outcomes
Consistency
Communication
Improved Our Decision Making
Teamwork – Can Always Be
Improved
Pay Attention To Fixed
Capacity