Exhibitionist#13 Eddie Newquist

Designer – Filmmaker - Inventor

GES executes more than 7,500 projects annually in over 52 Countries. We have over 3,500 professionals working in offices worldwide, including now wholly-owned divisions in the U.K. and Europe delivering global projects

GES delivers trade show and event services to these companies

TODAY’S Menu

-  Industry Status -  Storytelling -  Supersizing

-  Color Your World

-  Buzz, Caring & Sharing

Disney’s Parks had operating income of $981M in fiscal 1Q16, up by 22% YoY (year-over-year).

§  Las Vegas record 42.3 million visitors in 2015 §  Las Vegas Airport highest since 2008 §  Convention attendance increased 13.4 percent §  2015 CES record breaking year with 170,000 attendees and 2.47

million net square feet of exhibit space.

§  Chicago McCormick Place 2015 best attendance in more than a

decade, with 2.4 million, a 4 percent increase over 2014 and the most since 2004

§  2015 was the fifth consecutive year attendance has increased

“Experiences to share & remember”

Let’s Rock!

2015 attendance up by 8 percent, a record 63 million fans 2016 growth will continue, ticket sales up 5% year-to-year

1.  Bloomberg reports Travel and Leisure outperforming retailers

and that experiences trump stuff for generation born between 1980-2000

2.  Harris Poll and Eventbrite Inc. showed 78 percent of millennials would rather pay for an experience than material goods.

3.  Bank of America Corp. in London - “Experiences help millennials

shape their identity and create memories.” §  Live sporting events §  Festivals §  Online gaming §  Sharing economy §  Travel §  Music streaming

Storytelling

The sharing of an extraordinary

emotional experience that

surprises and delights.

Sharing stories involves interaction . . . so they feel live!

Is your story worth sharing?

“The Hero with a Thousand Faces”

First published in 1949 , it is a non-fiction book, and seminal work of comparative

mythology by Joseph Campbell.

In 2011, TIME Magazine placed the book in its list of the 100 best and most influential books written in English.

www. imaginautics.com

HERO’S JOURNEY ACT ONE: The Hero's DECISION to ACT. ACT TWO: The ACTION itself. ACT THREE: The consequences of the ACTION.


Emotion makes it extraordinary!

What causes emotion? §  Dramatic Change §  Extraordinary Events §  Celebrations §  Milestones

Corporate Stories

To make something extraordinary. . . supersize it!


PEI

WRIGHT

FULLER


What COLOR do you feel?

Robert Plutchik’s Wheel

SISO CEO Summit

SISO CEO Summit

CONFIDENTIAL Copyright © 2015 Global Experience Specialists, Inc. (GES) All Rights Reserved. These concepts and designs cannot be produced without

written consent of GES. 1

presented by

THE EPIC RACE EXPERIENCE

CONFIDENTIAL

The Epic Race

The Epic Race


Copyright © 2013 Global Experience Specialists, Inc. (GES) All Rights Reserved.

Trend | Exhibit Trends | Unique In-Booth Attractions

Benefits | Conveying a new product or service can be done with simple, inexpensive items like balloons.

These in-booth attractions create interest and awareness all without breaking the bank.

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Trend | Color Blocking

Benefits | Color blocking is a revitalization of owning your brand and portraying simple, powerful strokes of color, delivering an opposition to the cold

sterile environments seen over the last few years.

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Trend | If you build it an Event …

Benefits | Event organizers having been pushing the envelope to combine dynamic live events, web videos and sponsorships to create memorable experiences.

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Trend | Festive Theme

Benefits | Introduce a “festival buzz” on the show floor and give attendees something they can’t wait to share!

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Trend | Social Responsibility

Benefits | Building bridges with the communities around an upcoming event builds buzz and creates an

inherent residual effect within that community.

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IMEX Group 2016 Trend Report

1.  The personalization trend will continue 2.  Data and analytics into behaviors will

influence new marketing strategies 3.  Face-to-face remains important 4.  Giving back remains in style

* IMEX America is the largest trade show in the US for the incentive travel, meetings and events industry


Don’t Sell Tell a Story

Don’t Exhibit Celebrate

Don’t Display Engage!


Designer – Filmmaker - Inventor

Business

Exhibitionist#13 Eddie Newquist