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Evolving a strategy for Emerging and startup companies
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September 29, 2008
Navyug MohnotCEO, QAI
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Nasscom EmergeOutConclave 2008
Evolving a Strategy for Start Ups and Emerging Companies
• USA• India • Singapore• China• Malaysia• Canada• UK
The QAI journeyMiles to Go…
What worked for usSeven “strategies (?)”
One announcement!
“
Economic Times, September 5, 2008Times
Believe, Intend, Wish, Visualize
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• Seem to be LUCKY
• AVAILABLE for Success
• Live in SPIRIT
• Visualize the END Goal
• Believe in AND not OR
• Have ENERGY. Plenty.
(Dr Wayne Dyer, “The Power of Intention”)
Portrait of a Person Connected to the Field of Intention
Strategy 1
Think Through the Business Model and All Things Related
Strategy 2
• Market Segments and Stakeholders
• Value Creation and Value Capture
• Stickiness and Switching Costs
• Better, Faster or Cheaper
• Barriers to Entry and Exit
• Scale and Scope
Set BHAGsStrategy 3
• As if Mocking the Gods!
• Clear and Compelling
• Not audacious to internal staff
• When, not If
(Jim Collins, “ Good to Great” )
• People are NOT Your Most Important Resource?
Strategy 4
• Attributes
• People-The Leaders “Accounts”
• Lunch or Be Lunch. No Lunch
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Build Brand From Day OneAnd Every Day Thereafter
– “believe passionately in what you do,never compromise your standards andvalues, and care about your clients. Doall of these because they are ethicalthings to do and they are the primaryroad to commercial success.”
• Be Costlier and Be More Valuable
• David Maister
Strategy 5
Execute, Execute, Execute
People, Processes, Plans, Reviews, Resources, Constraints, Numbers, Systems, Metrics ,Measures, Results, Technology....
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Strategy 6
And Lastly... !
Re-invent, Re-imagine, Re-Define
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Destroy, Challenge,
Redeploy, Change,Disorganize
Manage Competencies notcareers
The Mess is the Message
Just fail faster
Strategy 7
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About QAI (1)
• Incorporated in 1994.
• Consulting, Training, Certifications...
• Over 200 clients globally.
• Over 800 person years of consultingexperience
• QAI offices in USA, Singapore, China, India, Malaysia, Canada and UK.
• Addressing the area of
“Operational Excellence”Global Experience, Local Knowledge.
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About QAI (2)
Global Experience, Local Knowledge.
• Building Nations of IT Excellence : 30 organizations in Egypt for Process Improvement.
• Consulting to Consultants : Decade long history with Accenture in many countries.
• Working with Governments : Six Sigma for 25 Departments of the Government of Singapore.
• Have trained over 75,000 professionals and certified over 35,000 worldwide.
• Clients in over 30 countries.