CASE STUDIES

FIJI Water-Australia Community Engagement & Visual Branding

In six months Evolve has developed a social

presence for FIJI Water that has one of the

highest rates of engagement and is one of the

fastest growing local brands on Instagram &

Facebook in its category. Launching both their Facebook and Instagram

Australian channels in February of this year Evolve has

helped fuel the passion for the brand by utilising a

network of local influencers to create a strong unique

local brand presence.

This was conceived as part of an ongoing content

strategy around the brand pillars of fashion, food &

healthy living which Evolve has created as part of its

engagement with the global brand.

Such is the strength of the local visual branding that the

Australian images are regularly shared across the other

global territories where FIJI Water also operates local

marketing

One FIJI Water bottle picture from Queensland blogger

Oracle fox attracted over 5000 likes for which the brand

didn’t have to pay anything. This type of earned media

is priceless and it is this level of brand engagement that

Evolve has recently secured a contract with FIJI Water

until 2015.

Sony Consumer Electronics Social Strategy

Our social media strategist on behalf of We are

Social developed a roadmap to help transform

the Sony brand, defining its digital agenda.

Sony is one of the most recognised brands in the world,

yet to make it the most talked about and engaged with

brand in the consumer electronics sector is not easy.

To enable Sony to build a loyal community and highly

engaged fan base, we produced a social media strategy

underpinned with market insights and actions to take as a

result.

Evolution begins with an understanding of the current

situation, so we undertook a complete audit of Sony’s

existing content, its social channels and digital

ecosystem.

After the initial research, a full engagement and content

plan to meet the desired business objectives was

mapped out.

The plan for Sony’s social transformation included an

advocacy program with local influencers, recommended

tactics and strategies for channel growth. Delivered for We are Social

Sanitarium–WeetBix Social Strategy

We developed a social framework to integrate

with Weet-Bix’s media campaign and sponsor

activities to entice consumers to increase

consumption

Weet-Bix is a widely recognised and well-loved brand,

yet its existing social strategy was not having the desired

impact of engaging customers to eat more.

So, we created an integrated social program supporting

the notion of a socially fuelled participation with the

brand.

Underpinning the process is a competitive analysis and

understanding what was being said about Weet-Bix and

its competitors online.

We then set social objectives and targets including

growth in Weet-Bix user base and amplifying brand

messaging.

Using our research insights we developed a framework

to help produce compelling content, and outlined a

series of promotional concepts to support and engage

the target audience.

McCormick Foods - Aeroplane Jelly Experiences: 85th Birthday Campaign

Our social media team on behalf of Beyond

the Square launched Aeroplane Jelly’s

Facebook page to celebrate its 85th birthday,

attracting 12,000 fans in 3 months

Aeroplane Jelly is one of Australia’s most iconic brands,

and we helped to celebrate its 85th year with the launch

of its Facebook page.

Bringing to life loveable characters – Bertie and Melody

– helped to drive engagement and build a loyal

community which spread the word to family and friends.

During the campaign we produced assorted content –

recipe book download app, competitions, images, polls

etc –which fans loved to engage with and share.

In just 3 months 2,000 recipe books were downloaded,

and 4000 entered competitions to win a birthday pack.

To support the launch we developed and managed the

brand’s Facebook advertising program, contributing to a

significant jump in visits. A series of coordinated offline

events were promoted on Facebook, with published

photos increasing engagement and community loyalty.

https://www.facebook.com/aeroplanejelly

Delivered for BTS

Schweppes Australia – Pepsi Max Development: Pepsi Kick launch Facebook App

Our team of developers enabled workers

across Australia to quench their thirst with a

personal delivery of Pepsi’s Max Kick soft

drink.

Pepsi wanted to deliver a real ‘Kick’ with the campaign

to launch a new taste – not an easy task in a crowded

market.

The digital promotion for Pepsi Max Kick had to be

exciting, interactive and entice consumers to socially

spread the word.

So, we worked closely with Pepsi to develop a

personalised Facebook application which was hosted

on our campaign management platform. The app

allowed fans to request promotion teams to visit their

workplace.

It provided Pepsi with real-time delivery and reporting of

entrants, and seamlessly integrated into the Pepsi

Facebook site.

Deploying the tailor-made Facebook App enabled Pepsi

to rapidly increase visits to the site, build a loyal fan

base and boost product exposure.

Developed by I Sapien

FIJI Water-Good Food & Wine Show Experiences: Campaign & Event Promotion

We promoted FIJI Water’s national

sponsorship of the Good Food & Wine Show,

reaching over 400,000 people, boosting

engagement on its social channels and

attracting 7,015 new fans & followers .

FIJI Water wanted to use its sponsorship to increase

brand awareness, encourage consumers to engage

with and like its social content, and build an email

database of fans.

To meet its objectives we developed a strategic

campaign which included building a national food

blogger team, running promotions on Facebook and

Instagram, and developing a content program to

support the event.

To capitalise upon the popularity of photo sharing

amongst our target we introduced a dedicated event

hash tag for the event market and created over 350

photos across on both brand Facebook Instagram

pages with a reach of over 400,000 people.

The content mix was a hit with consumers, almost

2,700 competition entries were received, the number of

fans increased 126 per cent, and 4,520 people liked

posts.

Autism Spectrum Australia (NFP) What Does Autism Mean To You Campaign

Our social media team on behalf of Beyond the

Square launched an Autism awareness

campaign asking individuals what Autism

means to them, reaching 592,000 people across

Facebook, Twitter and YouTube.

Autism Spectrum Australia needed a simple but effective

campaign to drive awareness of autism in Australia.

Working closely with the Not for Profit organisation, we

created and launched a project to generate 12,000 social

conversations through asking, “What Does Autism Mean

to You’?

A moving video telling the story of one family and what

autism means to them was posted on Facebook and

promoted via the organisation’s website and social

channels.

The post was a massive success, achieving record levels

of engagement on the page including: 5,683 video views

and 3,091 shares.

In conjunction with the launch we managed an eDM

campaign, and blogger outreach to increase awareness of

autism in local communities.

Delivered for BTS

https://www.facebook.com/AutismSpectrumAustralia

Zip Industries – Instant Boiling Water Tap Insights: Social listening Campaign

Delivered for BTS

Our social analyst conducted an online

listening campaign for ZIP while at Beyond the

Square, helping it to develop an effective long

term social media and marketing strategy.

Listening to conversation about your brand and sector is

crucial to successfully engaging and interacting with

your target audience.

To help ZIP understand what was being said about it we

listened to conversations about the brand, its products,

competitors and the industry.

Monitoring the various social channels provided

meaningful insights on the volume of conversation, the

key topics, audience segments and influencers, and

what ZIP’s competitors were doing.

Through analysing results we identified the issues and

sentiments driving the conversation, and advised on

actions to take.

During the program we discovered what content ZIP’s

target audience loved, enabling it to develop a social

strategy that connects with its customers.

Smith’s Crisps-Chippy Slap Development: Custom Facebook App

Developed by ISapien

Our team of developers developed a

personalised Facebook app to enable fans of

Smith’s Crisps to take the pledge and drive

engagement beyond the popular TVC

campaign in social .

Smith’s wanted to extend the life of it’s above the line

campaign through social by creating a quick and easy to

enter application that helped their fans participate and

be part of the fun and positive feedback the campaign

was attracting.

The Chippy Slap app gave fans the opportunity to take

the pledge and share it with their friends on Facebook as

well as a chance to win a free hoodie via a simple 25

words or less mechanic.

The app has proved so successful it has helped

extended the life of the campaign. To date over 6,000

pledges have been taken and three different versions of

the app developed to cater for the increased buzz and

excitement associated with the campaign on the Smiths

Facebook page.

Grain Waves Wholegrain Chips Development Instagram Publishing Tool

Developed by ISapien

We helped Grain Waves create an engaged

community, and boost product exposure with

user generated content.

Grain Waves wanted to create a buzz with a social

campaign that enticed consumers to try its single-chip

packs.

So, we developed an innovative platform that allowed

Grain Waves to integrate user generated content into its

social channels, building a highly engaged community

during the campaign.

The largely visual campaign used promotional hash tags

to prompt consumers to upload photos of themselves

trying the single-chip packs.

Our Instagram tool enabled Grain Waves to amass a

variety of user images and easily review the pictures

before publishing them to their Facebook page.

The campaign had a massive impact on awareness and

product exposure, with one image posted reaching over

3,500 Facebook users.

Schweppes Australia – Mountain Dew Development: Daily Shout Campaign & Admin System

Developed by ISapien

Our team of developers worked with Mountain

Dew to grow its Facebook fan base with a daily

prize campaign and admin system.

To support Mountain Dew’s, ‘Daily Shout’, Facebook

initiative, Our team of developers developed and

implemented an admin system to manage the campaign.

The ‘Daily Shout’ promotion offered visitors the chance

to win a daily prize, stimulating engagement and

attracting passionate fans.

The admin tool made it easy for Mountain Dew to pre-

load campaign prizes, with the system picking the

required prize based on the current date.

Boasting the capability to collect real-time data, the

admin system enabled Mountain Dew to review entries

and submissions as fans entered details.

Filtering entries based on the date entered or prize, and

conducting further analysis enabled Mountain Dew to

drive positive word of mouth and boost visits to its

Facebook page.

Schweppes Australia – Pepsi Postcode Challenge: Custom Facebook App

Developed by ISapien

Our team of developers developed a

personalised Facebook app for Pepsi’s new

naturally sweetened drink, driving brand

awareness

In the summer of 2012/13 the soft drink company

launched a new breed of cola, Pepsi Next, and to help

make a splash we built a tailor-made Facebook app.

Postcode Challenge gave fans the opportunity to win a

free Pepsi Street Party, and be a hero in their local hood.

The custom app for Pepsi NEXT generated excitement,

enticing fans to share with friends and fast track

awareness of the new taste sensation.

To encourage fans to nominate their postcode anytime

and anywhere, the app was built to be device

responsive.

A mobile optimised page for smartphone users boosted

engagement and allowed fans to easily spread the word

on the go.

Level 2

608 Harris St,

Ultimo

NSW 2027

e: hello@evolvesocial.com.au

Tel : +61 (0)409 320 242

www.evolvesocialcom.au