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Online Marketing, especially Affiliate Marketing, has changed in the last years. This presentation speaks about the development, the current status, what mistakes have been done, what is now going wrong and gives some ideas of the future. It shows in an exaggerated way experiences, ideas, stupidity, loud thinking and a lot of truth.
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2010 Bosko Todorovic
“The Evolution of Online Marketing”
Bosko TodorovicInternet Marketing Conference – StockholmMarch 22., 2010
2010 Bosko Todorovic
The Evolution of Online Marketing
2000 AD 2010 AD 20?? AD
2010 Bosko Todorovic
The Evolution of Online Marketing
Past
2010 Bosko Todorovic
The Evolution of Online Marketing
Everything started with only a few people
2010 Bosko Todorovic
The Evolution of Online Marketing
Most focused Online Marketing channels
SEM SEO Media Affiliate Email
2010 Bosko Todorovic
The Evolution of Online Marketing
Average procedure in Online Marketing:
1.Read or hear somewhere about the rumours of online
success
2.Make your intern the next Online Marketing Manager
3.Start an Affiliate Program and set up 5 static banners with
same content, preferably with only the company logo
4.Lay back and wait
5.Mistrust every successful Affiliate Partner
6.Wonder about consequences
7.Quit the Affiliate Program and be peeved at Online Marketing
2010 Bosko Todorovic
The Evolution of Online Marketing
Wikipedia definition for Online Marketing:
“Online marketing ties together creative and technical aspects of the Internet, including:
design, development, advertising, and sales.”
2010 Bosko Todorovic
The Evolution of Online Marketing
2 main omissions!!!!
2010 Bosko Todorovic
The Evolution of Online Marketing
1. Companies have spend more effort in protecting old thinkings than in developing new opportunities!
2010 Bosko Todorovic
The Evolution of Online Marketing
2. There was no strategy or communication at all!
2010 Bosko Todorovic
The Evolution of Online Marketing
Almost Presence
2010 Bosko Todorovic
The Evolution of Online Marketing
Finally the majority woke up from their online winter sleep
2010 Bosko Todorovic
The Evolution of Online Marketing
Internet became the most prominent medium for:
Communication Consumption Information Entertainment
2010 Bosko Todorovic
The Evolution of Online Marketing
Traffic Users Competition Budgets Revenues Costs
Everything is increasing
2010 Bosko Todorovic
The Evolution of Online Marketing
Online Marketing is not Fast Food!
2010 Bosko Todorovic
The Evolution of Online Marketing
Presence
2010 Bosko Todorovic
The Evolution of Online Marketing
Everyone tries to get a larger piece of cake
2010 Bosko Todorovic
The Evolution of Online Marketing
Search Engine Marketing
EmailMarketing
AffiliateMarketing
Media Social MediaMarketing
Online PR Viral Marketing
and, and, and, and,....
2010 Bosko Todorovic
The Evolution of Online Marketing
More channels
= more development
= more budgets
= more monitoring
= more resources
= maybe more external service providers
2010 Bosko Todorovic
The Evolution of Online Marketing
Are all those channels money makers or only a waste of resources?
2010 Bosko Todorovic
The Evolution of Online Marketing
Online Marketing is one of the issuesthat has every year different
answers for the same questions.
2010 Bosko Todorovic
The Evolution of Online Marketing
Going back to the roots?
2010 Bosko Todorovic
The Evolution of Online Marketing
Future
2010 Bosko Todorovic
The Evolution of Online Marketing
The Innovatives The Blessed The Followers
2010 Bosko Todorovic
The Evolution of Online Marketing
The Innovatives The Blessed The Followers
2010 Bosko Todorovic
The Evolution of Online Marketing
The Innovatives Publishers/Advertisers
- kreative- developing- indipendent- naughty
2010 Bosko Todorovic
The Evolution of Online Marketing
The Innovatives
2010 Bosko Todorovic
The Evolution of Online Marketing
Black Hats
Cookie Dropping
Layers
Side Scraping
Link Jacking
etc.
The Innovatives
2010 Bosko Todorovic
The Evolution of Online Marketing
Black Hats
Cookie Dropping
Layers
Side Scraping
Link Jacking
etc.
The Innovatives
2010 Bosko Todorovic
The Evolution of Online Marketing
That made every „innovative“ Affiliate a gangster!
BTW: how about Advertisers???
2010 Bosko Todorovic
The Evolution of Online Marketing
The Blessed Publishers/Advertisers
- money- resources- relations
2010 Bosko Todorovic
The Evolution of Online Marketing
The Blessed
2010 Bosko Todorovic
The Evolution of Online Marketing
Solution for solid ongoing business
2010 Bosko Todorovic
The Evolution of Online Marketing
The Innovative
The Blessed+
2010 Bosko Todorovic
The Evolution of Online Marketing
There must be strategy and communication!
2010 Bosko Todorovic
The Evolution of Online Marketing
The Innovative The Blessed The Followers
2010 Bosko Todorovic
The Evolution of Online Marketing
The FollowersPublishers/Advertisers
- SMB- no budgets- no resources- but a strong need
2010 Bosko Todorovic
The Evolution of Online Marketing
The Followers
Ratio =
Costs_______
Benefits
2010 Bosko Todorovic
The Evolution of Online Marketing
The Followers
2010 Bosko Todorovic
The Evolution of Online Marketing
Next time we meet again, we will say...
2010 Bosko Todorovic
The Evolution of Online Marketing
Everything started with only a few people
2010 Bosko Todorovic
The Evolution of Online Marketing
„Them who ask deserve answers.“
Bertold Brecht
