Connect your app with global audience

@ekozlov at #wnconf

Welcome

Evgeny KozlovMarketing director

Httpool Russia @ekozlov

4

Twitter iswhat’s happening

Source — YOY DAU Growth Rate - Q1’17 Earnings Letter

Q1'16 Q2'16 Q3'16 Q4'16 Q1'17

+3%

+5%

+7%

+14%

+11%

Daily Active Users

TOP 20 APPS - 30 DAYS + 4 4 M T W E E T SSource | Crimson Hexagon

GAMING ON TWITTER

Game launches happens

here

Maradona. @ThierryHenry. @Pele. Yashin. Meet four more #FUTICONS! #FIFA18 http://x.ea.com/32825 

Tweet

227 RETWEETS 73 LIKES

EA SPORTS FIFA@EASPORTSFIFA

Twitter users are on mobile, and they engage and purchase more

users on mobile

80%more likely to make an in app purchase than the average consumer

52%have installed an app in the last month

58%

Source — Research Now 2015

Always the first to know

Never miss outAre the people around the table who always start the conversation

Twitter users are…

Are part of moments, both historic & hilarious, as the happen

Are the most influential person in their household

Are the ones their friends turn to in order to find out what’s happening

to an influential audience in Russia

Monthly Addressable Audience In Russia

Gender

32M

Age

Your connection

51%49%

16-24 25-34 35-44 45-54 55-64

10

18

292222

to global reach

Global Addressable Audience

Monthly Logged in Users

820M

328MMobile Users80%

Your connection

Drive app growthwith Mobile App Promotion

Promoted app install ad appears directly in the timeline

A tap leads directly to the App or Play Store

Mobile App Promotion

Music App @MusicApp

Feeling the festival pull? Download our app for the best deals on tickets!

67 124

Music App

App Store

Promoted

Install46 ratings

Image App Card Video App Card

Raise awareness

Acquire new users

Engage existing app users

Drive in-app conversions

Acquisition

AcquisitionA full suite of products

Creative

Image App Card

Video app card

Targeting

Interest, Keyword

App categories

Tailored audiences

Look-a-like audiences

Measurement

Conversion Tracking

Campaign dashboard

• “Burst” campaign for awareness and scale

• Targeting

• Keywords“vacation,” “travel”, “hotel”

• Interest@handles of airlines, travel inspirations, booking websites

Acquisition

Hotels.com

Hotels.com @hotelsdotcom Download our free hotels app and get access to Secret Prices on selected hotels.

Hotels.com - Hotel bookings… Install46 ratings

Promoted

Acquisition

• “Burst” campaign for awareness and scale

• Measurement

Campaign name

Promoted

App saturation

apps installed by the typical smartphone owner

52apps used by the typical smartphone owner

10

Raise awareness

Acquire new users

Engage existing app users

Drive in-app conversions

Retention

Retention

• Encouraging sign ups

• Tailored Audiences from mobile apps

•Engage very specific audience segments

•eCommerce app example

•‘Open’ CTA

Retention

Tailored audience of registered users

Current subscribers

• Encouraging sign ups

• Tailored Audiences from mobile apps

• Drive users to your final actionDating app example:Freemium to subscription

Retention

• Encouraging sign ups

• Tailored Audiences from mobile apps

• Drive users to your final actionDating app example:Freemium to subscription

Tailored audience of app installs

Registered users

more likely to make an in app purchase than the average consumer

27%Twitter users are

Source — Research Now, Mobile App Research, UK, Feb 2015

Retention

• Drive in-app conversions

Tailored audience of registered users

Current purchasers

Twitter Audience Platform

Connect with your audience wherever they are, when it matters most

Twitter Audience Platform

Devices1B+

Extend the reach of your mobile app promotion campaigns

MAP TAP syndicated ad-unit

MAP TAP syndicated ad-unit

MAP TAP syndicated ad-unit

MAP TAP creative options

On Twitter Off Twitter

Native Ads

• Reach people in apps unobtrusively

• Add a layer of contextual relevance to the ad experience by matching the existing look, feel and function of the apps in which they appear

• Leverage existing assets

• Simply check the “native’ box when launching a new mobile app install campaign

• 56% of millennials prefer native ads over any other ad format

Source — Qualtrics, 2016

Feed Leaderboard

The Barista Barsponsored

Install

Download our app and get 20% off your first coffee #baristabar #Ilovecoffee

profile feed connect

Video App Install on TAP

Extend your Video App Install campaign to thousands of Partner Apps on VAST and Rewarded Video inventory

Thank you

Evgeny Kozlov | @ekozlov | kozlov@httpool.ru