Events Management

Chapter 2: Event Manager Chapter 3: The Market for events and

the event stakeholdersChapter 4: Creating the event vision

Roles and Responsibilities

Meet clients to determine objectives and requirements for the planned event

Plan and develop programs, itineraries, budgets and services according to client’s requirements

Coordinate with organizing committee and sponsors

Roles and Responsibilities

Draft specifications and select suppliers: Venue Accommodation Transportation Facilities Equipment Catering

Signage Displays Printing Security Entertainment Special needs

Roles and Responsibilities

Compliance with venue regulations and local laws

Check events bills for accuracy and approve payment

Event Stakeholders

The market for events can be divided into social and corporate events

Event Stakeholders are individuals and groups that have some form of financial, emotional, political or social interest or otherwise any form of personal involvement

Event Stakeholders

Events Stakeholders include the host, the guest, the event committee, the financer, the suppliers, and the externals

WWWWWHOW

Why must the event be held?Why would stakeholders would want to invest in the event?

Why?

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Who are expected to attend the event?Who would want to come to the event?

Who?

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What will delight the audience?What are the expectations of the stakeholders?

What?

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When is the best time to hold the event?When will the event be held?

When?

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Where will the event be held?

Where will the attendees/participants be coming from?

Where?

WWWWWHOWHow many

participants are expected?

How will be the budget be set for

this?

How?

Setting the Objectives

S- Specific M- Measurable A- Attainable R- Realistic T- Time Bound E- Exciting R- Responsible

Formulating your objective

To + Action Word + Specific, Measurable, Attainable, Realistic, exciting responsible result + Time bound

Drafting the Event Vision

•Write a brief backgrounder on why the events must be held•Write a brief backgrounderPurpose

•List the objectives of the event•Financial Objectives

Objectives

•Describe the target audienceAudience

Drafting the Event Vision

•State the estimated costBudget

•Describe how the objectives will be checked or measuredMeasures