Target Audience

When deciding on an approach to our film trailer, we needed to find an

age group appropriate to aim our film towards. As our film didn’t include

too much violence or sexual nature, we chose to make a film for both

male and female audiences aged 15 and upwards. This way, we

weren’t limiting ourselves to what audiences we wanted to watch our

film. To find which film rating would be suitable for the film, we used the

BBFC website which is the official film rating company. I have included

a picture which best describes what a 15 rated film would look like…

Questionnaire survey

To gain audience feedback, we allowed our

classmates to watch our trailer and answer a

questionnaire with both open and closed

questions. Some were multiple choice and

others open to adding comments. Our

questionnaire consisted of ten questions and

asked the audience for their age and

gender.

The Questions

In the next two slides, I have attached

photos of the feedback that we received.

These included questions asking the

audience about things such as what genre,

the editing, camerawork, ratings, gender and

whether it would be mainstream or

independent.

The Feedback

Overall, we received positive feedback. Most ofour audience felt that the editing, soundtrackand camera were all appropriate and suitablefor our trailer.

However, we had some mediocre responses assome people don’t usually like these genres offilms, so they wouldn’t choose to watch itthemselves. Although the feedback wasn’tgreat from some people, no one left anynegative responses. Some constructivecriticism was put forward to help improve ourtrailer if we were to do it again.

Social Media

To promote our film in more ways than one, as well asbeing able to receive feedback in order to be able tomaybe improve our film/trailer.

We used two three methods of doing this. Firstly, weobviously uploaded our trailer to YouTube, allowing theviewers to leave comments on their thoughts about thetrailer. YouTube also offers the viewers to leave a thumbsup or thumbs down about the video. As well as YouTube,we created a Twitter and Facebook account. Both ofthese social media accounts can allow users to either‘like’ or ‘follow’ the pages. They can also keep up to datewith what is going on with release dates and be the firstto see trailers etc. Both of these accounts are called‘UnpaintedPathUK’. This is also another way in which wecould communicate with our audiences ourselves. Twitteris also a great way to advertise. Using a ‘#’ symbol,everyone can view this topic and join in with

Room for improvement

One of the last questions on our questionnaire,asked the audience what we could do toimprove our trailer. Listed here are some of thecomments that we received…

‘Soundtrack could be a little quieter as itoverpowers the voiceovers’

‘A twist could have been added to the end toadd more suspense’

‘The final title could have been bolder’.

These are all really good ways that could helpus improve our trailer if we were to make itagain. I completely agree with all the feedbackthat we have been given.