EVALUATION QUESTION 1In what ways does your media products use, develop or challenge forms and conventions of real media products?

CONVENTIONS

• For all three : Music video, magazine, digipak

• Purpose?

• What do we expect from these?

THEORIES

• Laura Maulveys

• "In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly.“

• The concept of gaze is how the audience is views the people presented In this concept of music videos it is thought of in three different ways: How men look at women How women look at other women How women look at themselves

• Women in music videos are represented in certain ways to attract the males attention, the women are dismembered literally for the 'gaze' of the males. They are sensationalised and glammed up and are literally the eye candy, their body is shown in different 'segments' to appeal mainly to the male viewers to draw them in. Parts such as breasts, faces and thighs etc. are used and focused on.

INSPIRATION/INSPIRATION

• AlunaGeorge

• Jessie J

• MIA

STYLISTIC EDITSBritney Spears uses strip bars within her music videos in a clever and unique

way by widening them as something big seems to happen within the song. We thought this was a good idea but instead of a specific part we used it throughout the whole music video to add an extra effect of emphasis

throughout. This was also used with Rihanna’s – Rehab both of these artist’s are from the same/similar genre as our artist and we wanted to related back to

them.

OTHER EFFECTS

Other effects which we used were blackouts and a blacked side fade throughout, except for the part of where the locations are shown. The use of this is to show off the artist/dancer/skaters in conjunction to the strip

bars. Also, the use of them goes back to the genre as Britney Spears uses them in her music video I Wanna Go to show off her as an artist.