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HANUMAN CONSULTINGOct 28,2016

EthnographicDesign getsyou deeper

Your company will…

Create winning customerexperienceInternationalize the right wayCreate the right marketingstrategy and messageHave work force with desiredattitude, motivation and targetslearn to utilize the secretpotential of your organization

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You get understanding of your… Customers

Markets Segments

Organizational culture

Vision, ideas and innovations

What for? In order to:

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Perfect mix of qualitative and quantative data- web surveys- Interviews

- One-to-one, open and structured- Focus groups- Theme discussions

- Observation- Diaries and jottings- Workshops

How?

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Outside view has more perspective than inside view A professional can jump into the research subject Ethnographic or Cultural researcher has an academic training to study

cultures, signals, trends, tacit knowledge and signs Questions and surveys are formulated and carried out professionally

Cultural and enthographic researcher is able to observe as an outsider but throw questions from inside without bringing her/his

own personality or feelings to the research.

You get more, deeper and honest information!

Why Ethnographic Research?

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Followed byEthnographic Design

No research, data or information is worth much, if not

planned to operations:

• Customer experience

• Internationalization

• Marketing strategy and message

• Happy service culture

• Committed organizational culture

• Learning organization

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Want to hear more?

Hanuman Consulting

www.hanuman.fimaria@hanuman.fiTel. +358 40 5868899