Itec11BSM4Business EthicsĐỗ Tất Minh Hoàng

1. How does ethic contribute to customer satisfaction?

Ethics in business is often related to the standard of right or wrong behavior. It always set in a

community between those who buy, sell, manufacturers and customers. In addition, the interests

of businesses that maintain ethical standards can increase the value of the company and

reliability of customers.

In the trade, good ethics point out that the sales person will help the clients, advising them of the

product in accordance with what they need, not necessarily expensive items to boost profitability

for the company and increase revenue for themselves. Customers will feel more enjoy and

appreciate more about the sellers take the time to introduce products and find out the needs of the

customer. The understanding of customer needs will increase their satisfaction for the seller as

well as businesses.

In addition, ethics also expressed by giving the accurate and reliable information when

introducing any product. For convention, customers are always looking for product information

through newspapers, internet or television. Therefore companies, enterprises should provide

sufficient information of product and it must be true as introduced. They can also provide the

necessary information between products so that customers can compare with the others. The

reliability of the information will make customers see that they can trust the products,

manufacturing enterprises and it is as a bridge between enterprises and customers more firmly.

In the case customer is not satisfied with the purchase, they will be interested in how does the

company act to bring them satisfaction. Customers will appreciate if the company offers the best

deal from them as well as the company. In this case, ethical standards will be reflected in the

actions of businesses through incentives, discounts and promotions items and products. The most

important is to keep the customer is always satisfied.

Ethics in business will bring satisfaction to customers, providing a positive reflection of the

consumer. It also creates a strong environmental ethic, always put the interests of the customers

first. Therefore, ethical behavior in business and customer satisfaction are closely related.

2. Why is it important that business people study ethics?

Business ethics is to evaluate the ethical standards of the business or individual in the business

environment and trade. Business ethics also help businesses avoid legal problems, increase the

growth of the business. Therefore, business ethics has a huge impact on the sustainability and

development of the business. Study ethics and understand ethics are very important with business

people.

Bad business ethics will make the image of the business become worse. Partners or other

companies don't want to associate, cooperate with a company that has the poor ethics. In

addition, not only with partners, the moral weakness will make the customer a bad impression on

business. These things will force the business must spend a lot of cost to remove scandal and

regain the original image.

One of the best things about studying business ethics is that you can protect yourself as well as

operate your business favorably. You will avoid the problems of law and the rivals who always

seek to harm you. Studying business ethics will curb the greed in every human being. Many

cases of unethical actions, corruption have faced the law and gotten the judgments led to the

broken family.

Business ethics is the equipment to become a good entrepreneur. When making idea or decision,

business ethics will help you consider the probable outcome of the decisions and they will teach

you right or wrong to avoid the mistakes you will encounter. People have learned about business

ethics will bring many benefits to business by attracting many customers to the company's

products which bring profits and revenues. It also brings excitement, enthusiasm for staff and

workers thereby increasing productivity and work efficiency.

Enterprises with good business ethics will easily attract good workers and talented staff. In

addition, good business ethics can also attract investment and help businesses stabilize and

develop.

Therefore, in business, if you do anything you always have to uphold ethical issues. Not only

your personal but also your staff, workers must have business ethics. In short, learning business

ethics bring a lot of benefits in the sustainable development of enterprises.