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Ingrid Mason, National Project Manager, Collections Australia Network National Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009 Collections Australia Network ...an eternal city?... Trevi Fountain, Rome, Italy http://www.flickr.com/photos/villes/ 682456675/ http://creativecommons.org/licenses/by- sa/2.0/

Eternal Cities?

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What are the issues facing communities "being online now"? Sustainability of effort; continuity of community interest in and investment in online presence; collection access, use and reuse; attention to past, present and future issues associated with culture change; old, new and unforeseen audiences; evolving professional practices; and shifting expectations by all participants. If these issues are all fluid then the crucial factors that need to be allied to "being online" are exploring, generating, sharing and communicating value as a means of moving to "living online". How well in a context of such flux does the collecting sector investigate and articulate the value of being online to its diverse stakeholders, i.e., the funders, the traditional onsite visitors, the unwitting and geo-spatially out-of- context web surfers, the peers in the collecting sector comprising GLAMs et al, avid e-researchers desperate for digital content to analyse, new media artists wanting to recode, hijack, mash, subvert, squash or fiddle with digital content, kids (of all ages) wanting to "play with stuff", and the director, etc? If the collecting sector is "being online" then is there an assumption that the utility value is high, well understood and managed and can easily progress to a state of "living online" or is there another perspective of value that needs to be articulated to facilitate this shift from "being there" to "living there". This presentation takes the history and strategic change in Collections Australia Network as an example of "being online". The 2009 review of its direction, performance and remit ongoing is referenced with a view to investigating what it takes to move from "being online" to "living online".

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Page 1: Eternal Cities?

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Collections Australia Network

...an eternal city?...

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

Page 2: Eternal Cities?

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 3: Eternal Cities?

CAN is a not for profit entity CAN is funded in 3 year cycles through a contract tendering process

Funded by states and territories contributionAdministered by a federal entity: DEWHA, the Department of Environment, Water, Heritage and the ArtsGoverned by a ministerial entity: CMC, the Cultural Ministers' Council

CAN is currently under review by DEWHA/CMCCAN was previously AMOL

Vital statistics

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 4: Eternal Cities?

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

...an eternal city?...

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

Page 5: Eternal Cities?

Collections Australia Network

...Issues...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

being there is the start living there is the goal

skill base and $sustainability continuityinterest+investmentculture changepractice changeshifting expectationssocio+economic+political climate

Page 6: Eternal Cities?

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

...an eternal city?...

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

Page 7: Eternal Cities?

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Colosseum, Rome, Italyhttp://www.flickr.com/photos/brunswickian/3427495675/http://creativecommons.org/licenses/by-sa/2.0/

...an eternal city?...

Page 8: Eternal Cities?

...an eternal city?...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Trajan's Forum, Rome, Italyhttp://www.flickr.com/photos/sindell357/2142951598/http://creativecommons.org/licenses/by-nc-nd/2.0/

Page 9: Eternal Cities?

..iterations.....of an eternal city?...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Trajan's Forum, Rome, Italyhttp://www.flickr.com/photos/sindell357/2142951598/http://creativecommons.org/licenses/by-nc-nd/2.0/

Colosseum, Rome, Italyhttp://www.flickr.com/photos/brunswickian/3427495675/http://creativecommons.org/licenses/by-sa/2.0/

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

untouched, new lighting, reinvention

Page 10: Eternal Cities?

Collections Australia Network

...an eternal city?...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Trajan's Forum, Rome, Italyhttp://www.flickr.com/photos/sindell357/2142951598/http://creativecommons.org/licenses/by-nc-nd/2.0/

Colosseum, Rome, Italyhttp://www.flickr.com/photos/brunswickian/3427495675/http://creativecommons.org/licenses/by-sa/2.0/

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

being there is the start - living there is the goal

Page 11: Eternal Cities?

dESIGN and vALUE...an eternal city?...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Trajan's Forum, Rome, Italyhttp://www.flickr.com/photos/sindell357/2142951598/http://creativecommons.org/licenses/by-nc-nd/2.0/

Colosseum, Rome, Italyhttp://www.flickr.com/photos/brunswickian/3427495675/http://creativecommons.org/licenses/by-sa/2.0/

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

investigating and articulating the vision with each iteration and transformation

Page 12: Eternal Cities?

dESIGN and vALUE...an eternal city?...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

investigating and articulating the vision with each iteration and transformation

design and the elastic mind

Value for 90%

value and the stakeholders

Page 13: Eternal Cities?

dESIGN and vALUE...an eternal city?...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

..one of design's fundamental roles: the translation of scientific and technological revolutions into

approachable objects that change people's lives and, as a consequence, the world. Design is a bridge between

the abstraction of research and the tangible requirements of real life.

Foreword, Glenn Lowry, Director, MOMA, Design and the Elastic Mind, 2008.

Page 14: Eternal Cities?

Website changes: 1999 – 2009

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 15: Eternal Cities?

AMOL changes: 1999 – 2005

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 16: Eternal Cities?

interface design : aesthetic : practice+collecting

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 17: Eternal Cities?

audience+focus : information gateway : sector resource

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 18: Eternal Cities?

focus : museum collections : museum education

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 19: Eternal Cities?

sector identity : information value : educational value

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 20: Eternal Cities?

CAN changes: 2005 – 2009

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 21: Eternal Cities?

interface design : aesthetic : find+search

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 22: Eternal Cities?

audience+focus: information retrieval : sector space

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 23: Eternal Cities?

focus: collecting organisations + community content

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 24: Eternal Cities?

identity shift: wide community value : significance

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 25: Eternal Cities?

Collections Australia Network

...a community of practice...

http://www.flickr.com/photos/mwillms/483853336 http://creativecommons.org/licenses/by-nc-nd/2.0/

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 26: Eternal Cities?

RESOuRCESCAN Slideshare accountCAN YouTube channelCAN Outreach blog

APPRoACHSocial spaces to load community and practice related contentContent then threaded back into the website Opportunity to expand community contribution and direction

ATTRiBUTESOpenness and flexibility

IMPaCTObserve community responses and use patternsEvaluate and rework or change

Social media tools

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 27: Eternal Cities?

Depends where you look..Website overall

Assessing community needs

Patterns of visitation over time - what does that say? Accountability!

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 28: Eternal Cities?

Utility value – what is useful to your audience & why?

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

4 minute visit time

selected page

Page 29: Eternal Cities?

Depends where you look.. Sector information

1. Sector information per se2. Guide to assessing collection significance3. Industry standards for museums and galleries4. Guide on collection care5. Guide to developing a disaster preparedness plan

Top 5 sector resources

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 30: Eternal Cities?

Significance value - articulating this value in a meaningful way + top page in sector resources

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 31: Eternal Cities?

...an eternal city?...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

What is important about what is being delivered and the type of exchange and or engagement occurring and why?

by tracing significance+impact

Page 32: Eternal Cities?

...an eternal city?...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

How do you investigate and articulate value of being online to stakeholders to enable you to live online?

by articulating+demonstrating value

Page 33: Eternal Cities?

How do collecting organisations articulate the value of their work?

Frank Howarth, Australian Museum, 350,000 visitors onsite, 21 million visitors online for 4 minutes.

Future Tense interview: "our reach to people is...in terms of contact hours... however you measure it... is vastly higher in the virtual world... than in the real world... there is a good duality... they feed off each other"

Articulating value

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Page 34: Eternal Cities?

...x + y therefore z³...

Ingrid Mason, National Project Manager, Collections Australia NetworkNational Digital Forum, Te Whanganui a Tara : Wellington, Aotearoa : New Zealand, 24 Nov 2009

Trevi Fountain, Rome, Italyhttp://www.flickr.com/photos/villes/682456675/http://creativecommons.org/licenses/by-sa/2.0/

Social measurement toolsassess needestimate resourcestrace significanceweight impactalign with communitymaintain relevancearticulate valuegain buy-in

Social Return on Investment Guide: http://content.yudu.com/A17snh/SROI1/Network: http://www.sroi-uk.org/