1. Essential Personal BrandingThe essential secrets of personal brandingare revealed by William F. Zachmann, CEO,Canopus Research Inc. *;-)

2. What We Will Cover in this Presentation: Personal Brandings Origins and History Personal Branding Learning Resources Contrasting Personal Branding Styles Roles of the Container and the Content The Critical Role of Product Quality Your Product Improvement Plan Selling Your Goods and Services Whats Next

3. Origin of the Personal Branding Craze

4. Leading to a Plethora of Publications:

5. Including Dan Schwabels Me 2.0:

6. And a Plethora of Web Sites: Tom Peters Fast Company Article: http://www.fastcompany.com/magazine/10/brandyou.html Dan Schwabels Personal Branding Blog: http://www.personalbrandingblog.com/ William Arrudas, Personal Branding Guru: http://www.williamarruda.com/ Our Own Frank Cutittas Center for Global Branding: http://www.brandsintl.com/home.html Personal Branding TV: http://www.personalbranding.tv/ Personal Branding from the Inside Out (UK): http://personalbrandingfromtheinsideout.com/ A Personal Branding Facebook Page: https://www.facebook.com/personalbranding The Personal Branding Group: http://www.thepersonalbrandinggroup.com/ Susan Hodgkinsons The Personal Brand Company: http://www.thepersonalbrandcompany.com/ And many more . . .

7. Personal Branding Style A: Fox Hunting

8. Personal Branding Style B: Fishing

9. Fox Hunting Style Its all about: Having the right Companions, Horses, and Hounds Pursuing the fox aggressively, and Running it down effectively

10. Fishing Its all about: What sort of fish you want to catch, Knowing where the fish are, and Having the right: Rod Hook Line Bait Lures

11. The Container and the Content Form or Substance? What Matters Most: Advertising/Sales/Marketing, or Quality of Product? Effective Messaging Counts, but Quality of Goods/Services Do, Too! Honest Assessment of Product Quality Quality Improvement Critical for Success

12. Self Improvement = Product Improvement SWOT Analysis Strengths Weaknesses Opportunities Threats Your Product Improvement Plan Knowledge Skills Character Contacts

13. Selling Yourself Effectively Understanding Buyers and Sellers Mastering Your 21st Century Tools of Trade Social Media Marketing Search Engine Optimization Blogs and Tweets Personal Digital Networking Outreach Options (email, ads, lists, PR etc.) Knowing Where You Want to Go Knowing What to do When You Get There Me 2.0 vs. just Me, too!